Authors
1
Assitant Professor, Sport Management, University of guilan
2
Master of Science in Sport Marketing management
,
Document Type : Research Paper
Abstract
Objective: The aim of this study was to compare and prioritize the effective factors on the reputation of the faculty of sport sciences.
Methodology: The present study was descriptive-analytic and the statistical population of the study was all postgraduate students of the faculty of sport sciences throughout the country. Using simple random sampling, 384 students were selected as statistical sample. The instruments were reputation questionnaire (Ressler, 2010). The validity and reliability of the questionnaires were confirmed. Data analysis was performed using path analysis in the LISREL software.
Results: The findings showed that eight factors (emotional aspect, financial performance, vision and leadership, administrative transparency, team structure, products and services, human resources and social and environmental responsibility) on the reputation of the faculty of sport sciences from the viewpoint of the students of education Supplementary influences are among these factors, the dimension of team structure has the most effect on the reputation of the the faculty of sport sciences. Also, the University of Tehran, Guilan University and Ferdowsi University of Mashhad were more familiar with other universities than the other students.
Conclusion: Regarding these findings, it is recommended to Dean of the faculty of sport sciences of all universities to increase the reputation of their faculty in developing all their dimensions, in particular products and services, financial performance, administrative transparency, Social and environmental responsibility due to the lower average of these dimensions than other factors, will be more effective in attracting more students to continue their postgraduate education.
- Jafari, P., Ali esmaeeli, A (2012). Factors Affecting Preschool Students' Selection of Islamic Azad University, Journal of Iranian Higher Education, 5(1): 187-210. (Persian)
- Ø Motahhari Nejad, H & Ahmadi Deh Ghotbaddini, M (2014). Effective factors on student loyalty: a relationship marketing approach, Quarterly Journal of Research and Planning in Higher Education, 20(3): 121-140. (Persian)
- Ø Beyrami Eigder, J., Abbasian, A & Hatami, S (2016). Design of Brand Social Identity on Reputation of Club Fans, Sport Management Studies, 8(35): 83-96. (Persian)
- Ø Esmaeil Pour, R., Akbari, M & Masoudi Far, M (2017). Investigating the Effect of CSR on Brand Equity with the Mediating Role of Brand Personality and Brand Reputation: A case Study of Golrang, Journal of Business Administration Researches, 9(18): 83-106. (Persian)
- Ø Najm Roshan, S., nasrollahi, Z & tabatabaee nasab, S.M (2012). Identifying & Prioritizing Effective Parameters on Corporate Reputation in Home Appliances Industry, Journal of Business Administration Researches, 3(6): 75-104. (Persian)
- Ø Khosravi, KH & Ahmadi, K (2016). Investigating the relationship between company reputation and life insurance purchase intentions. Seminar on Life Insurance Development, 1-10. (Persian)
- Ø Ghobadi Yeganeh, A & Zardoshtian. Sh (2018). The Effect of Quotient Reputation with Customers' Expectations Sport Clubs, Sport Management Studies, 10(47), 167-84. (Persian)
- Ø Mallaei. M (2017). The Effect of Service Quality on Reputation of Faculties and Obtaining the Rank of Physical Education and Sport Science Faculty (Case Study: University of Guilan), Research on Educational Sport, 5(13): 135-54. (Persian)
- Ø Mohammadipur zarandi, H., Amir kabiri, A & Kajuri, H.R (2017). Determining the Relationship between Organizational Reputation and Citizens' Behavioral Intentions (Case Study:Shahr Bank Clients), Journal of Urban Economics and Management, 5(4): 99-111. (Persian)
- Ø Ghofrani, M (2015). The Relationship between Social Responsibility and Reputation in Gym Clubs of Sistan and Baluchestan, Sport management and development, 4(2): 71-81. (Persian)
- Ahearne, M., Hu, Y., Lam, S.K., & Schillewart, N (2010). Resistance tobrand switching whena radically new brand is introduced: A social identity theory perspective, American Marketing Association, 74(6): 146-158.
- Ø Alves, H (2010). Perceived value index in higher education, Innovative Marketing, 6(2): 33-42.
- Ø Chao, Ch., & Esanghbedo, M.O (2018). Evaluating University Reputation Based on Integral Linear Programming with Grey Possibility, Mathematical Problems in Engineering, 17. https://doi.org/10.1155/2018/5484326.
- Ø Cherchiello, P (2011). Statistical models to measure corporate reputation, The International Conference: Innovation and Society 2011, Statistical Methods forthe Evaluation of Services, Journal of applied quantitative methods, 6(4).
- Ø Dowling, G (1988). Measuring Corporate Images: A Review of Alternative Approaches, Journal of Business Research, 1(17): 27-34.
- Ø Durkin, M., & McKenna, S (2011). Informing the marketing of higher education to younger people, Irish Marketing Review, 21(1 &2): 41-48.
- Ø Fang, L.H (2005). Investment Bank Reputation and the Price and Quality of Underwriting Services, The Journal Of Finance, 60(6): 2729-2761.
- Ø Feldman, P., Bahamonde, R., & Bellido, I (2014). A new approach for measuring corporate reputation, RAE, São Paulo, 1(54): 53-66.
- Ø Feldner S., & Berg, k (2014). How Corporations Manage Industry and Consumer Expectations via the CSR Report, Public Relations Journal, 8(3):1-26.
- Ø Ferris, G.R., Perrewé, P.L., Daniels, S.R., Lawong, D., & Holmes, J.J (2017). Social Influence and Politics in Organizational Research: What We Know and What We Need to Know, Journal of Leadership & Organizational Studies, 24(1): 5-19.
- Ø Foroudi, P., Jim, Z., & Gupta, S (2016). Influence of innovation and loyalty, Journal of business research. Available at: http://www. slideshare.net/panteagraph/influence-of-innovation-capability-and-customerexperience (Accessed on lion).
- Ø Gajic, J (2012). Importance of marketing mix in higher education institutions, Singidunum Journal of Applied Sciences, 9(1): 29 -41.
- Ø Hong, Y., Shin, D., & Kim, J (2016). High/ low reputation companies? Dialogic communication Activities and semantic networks on Facebook: A comparative study, Journal of Technological forecasting and social change, 24: 1-12.
- Ø Kanto, D., Run, E., & Isa, A (2013). Developing an alternative measurement of corporate reputation within the Malaysian context, Interdisciplinary Journal of Contemporary Research in Business, 5(1): 730-8.
- Ø Kee Ming, J.S (2010). Institutional Factors Influencing Students, College Choice Decision in Malaysia: A Conceptual Framework, International Journal of Business and Social Science, 3(1). Retrieved from: www.mendeley.com/.../distinguishing-the-factors-influencingcollege.
- Ø Maringe, F (2006). University and course choice; Implications for positioning, recruitment and marketing, Retrieved from The International Journal of Educational Management, 20. Retrieved from: www.emeraldinsight.com/journals.htm?articleid:1567537.
- Ø Mishina, Y., Block, E.S., & Mannor, M.J (2012). The path dependence of organizational reputation: How social judgment influences assessments of capability and character, Strategic Management Journal, 33: 459–477.
- Ø Ressler, M.J (2010). An Examination of Belief and Attitude Based Reputation and its Impact on Behavioral Consequences. Nova Southeastern University, Doctoral Dissertation, Doctor of Business Administration, 20-25.
- Ø Shamma, H.M (2012). Toward a comprehensive understanding of corporate reputation: Concept, measurement and implications, International Journal of Business and Management, 7(16): 151–169.
- Ø SiaKee, M.J (2010). Institutional Factors Influencing Students’ College Choice Decision in Malaysia: A Conceptual Framework, International Journal of Business and Social Science, 1: 55.
- Ø Walsh, G., Walsh, G., Schaarschmidt, M., Schaarschmidt, M., Ivens, S., & Ivens, S (2017). Effects of customer-based corporate reputation on perceived risk and relational outcomes: empirical evidence from gender moderation in fashion retailing, Journal of Product & Brand Management, 26(3): 227-238.
)