Amin Ferdosi pour; Mehdi Salimi; Ahad Rezayan
Abstract
Objective: The purpose of this study was to identifying the future drivers of professional sports clubs in Iran (Case study: Foolad Mobarakeh Sepahan club).Methodology: This research is descriptive-analytical in terms of applied goal setting strategy and its method and explanatory based on futures research ...
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Objective: The purpose of this study was to identifying the future drivers of professional sports clubs in Iran (Case study: Foolad Mobarakeh Sepahan club).Methodology: This research is descriptive-analytical in terms of applied goal setting strategy and its method and explanatory based on futures research methods. The statistical population of this study consisted of experts in the field of university and club. The selection of these people was purposeful and their number was equal to 20 people. In order to identify the issues affecting the future of Sepahan Club, a review of the research literature as well as interviews with experts was used, based on which 25 final components related to the future of Sepahan Cultural and Sports Club were identified.Results: According to the research findings, the four variables of club sponsors, fan presence, media coverage and club revenue generated had the most impact and the most impact in general, so because they had recorded high importance and uncertainty for themselves as The future drivers of Sepahan Cultural and Sports Club were determined.Conclusion: The study of key factors affecting the future of Sepahan club indicates the relative dominance of the club's sponsors, the presence of fans, media coverage and the club's revenue generation over other factors that seem to have the most role in the future of Sepahan club and in planning. Long-term ones need to be considered.
Mohsen Ahmadi; meysam noori khanyourdi; Javad Mostafaei; Rasoul Shahbazi
Abstract
Introduction: the purpose of this study was to codify strategies for sports tourism development in Ardabil province based on SWOT and QSPM model.Methodology: This research was of type field research which was done Field-based and descriptive-analytical method. The research method was of the type mixed ...
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Introduction: the purpose of this study was to codify strategies for sports tourism development in Ardabil province based on SWOT and QSPM model.Methodology: This research was of type field research which was done Field-based and descriptive-analytical method. The research method was of the type mixed (qualitative-quantitative). The statistical population of the study consisted of all managers and experts of the General Department of Sports and Youth (80 people) and the Tourism and Heritage Department of Ardabil province (120 people) (N = 200); the sampling was taken as a whole. The data collection tool was made in the qualitative section of the open questionnaire and interviewed by experts and in the quantitative section of the researcher's questionnaire that validity of the questionnaire was confirmed by 12 sports management professors and its reliability was calculated (α = 0/93). For codify and extraction of strategies, SWOT analysis was used to rank the strengths, weaknesses, opportunities, and threats of Friedman Ranking Test.results: The results showed that in strengths of the subfactor "insurance of athletes' events" are of the highest importance and in the weak section of the subfactor "low utilization of experiences in the development of cross-sport and tourism" as the highest point of weakness from the viewpoint of respondents was selected and in the Opportunities section of the subfactor, "The presence of highly trained and capable guides in attracting foreign sports tourists" is of the highest importance and in the threats section of the subfactor, "the Shortage of comprehensive and coordinated program for the development of sport tourism" was selected as the highest case that threatens the tourism industry in Ardabil province.Conclusion: In order to develop sports tourism in Ardabil province, providing quality and better services to athletes, benefiting from the experiences of other cities and countries, making maximum use of experts, and developing applications and operational plans can greatly contribute to the development of tourism in Ardabil province.
Hamideh Beigi
Abstract
Objective: The utilization of Guilan's indigenous-local capital and heritages is considered as an effective factor in diversifying sport tourism attractions, promoting economic prosperity and employment, and defining strategic priorities for sport tourism development.Methodology: In a applied and descriptive-analytical ...
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Objective: The utilization of Guilan's indigenous-local capital and heritages is considered as an effective factor in diversifying sport tourism attractions, promoting economic prosperity and employment, and defining strategic priorities for sport tourism development.Methodology: In a applied and descriptive-analytical study, the supply of indigenous sports sports in Gilan province was identified and then the internal and external influencing factors on the development of tourism and sports were collected.By interviewing 10 sport tourism specialists and distributing the questionnaire among 132 sport and tourism professionals in Guilan and provincial sport tourists, who were selected based on purposive, convenience and snowball sampling, the most important factors were identified as strengths, weaknesses, opportunities and threats. Then, strategies were formulated into four groups of SWOT matrices using these factors and SWOT analysis. Finally, strategies were compared and ranked using paired comparisons in the AHP hierarchical analysis.Results: Geographical location, diverse natural attractions and indigenous-local ancient sports were the most important strengths for developing sports tourism in the province and lack of sport tourism infrastructure and lack of necessary cooperation between trustee organizations and local community were the most important weaknesses.Emploing and revitalizing and preserving the local capital and heritage of the local-indigenous sport tourism were the most important opportunity; and the elimination and neglect ion of cultural customs as well as the gradual degradation of natural resources were reported as the most important threats to provincial sport tourism from the statistical population perspective.Conclusion: Indigenous-Local Sport Tourism Offerings in Guilan, as a cultural and social capital have a growingfunction of introverts and extroverts at the micro and macro levels, but so far they have not been properly exploited. In order to plan and implement future programes for the sport tourism development and use these capitals, the first strategic priority is the defensive strategy in which the vulnerability removal of the study area and the use of effective strategies are emphasized.
Ali KHademi; nima majedi; mahdi naderi nasab
Abstract
Objective: Today, in order to survive in the sport markets, need to be dynamic. Sport marketing science provides a good foundation for proper marketing methods. The aim of this study is codify the wrestling federation marketing strategies based on SWOT analysis. Methodology: The method of this research ...
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Objective: Today, in order to survive in the sport markets, need to be dynamic. Sport marketing science provides a good foundation for proper marketing methods. The aim of this study is codify the wrestling federation marketing strategies based on SWOT analysis. Methodology: The method of this research is descriptive-survey. Based on the objective, it is applicable. Total of 73 people, including the boss, vice chairmen, committee officials, referees, and coaches of the national wrestling federation (33 people) were selected as the sample. Among the experts in the field of strategic marketing and sport marketing (40 people) were selected randomly and voluntarily. In the present research, a researcher-made questionnaire was used to study the internal and external factors of the federation's marketing strategic plan, which included 77 questions (11 strengths, 25 weaknesses, 19 opportunities, and 22 threats). The validity of the questionnaire was verified by 19 experts in this field and the reliability of the questionnaires was 0.89 by Cronbach's alpha coefficient. The swot process was used to determine the status of the organization and ranking the factors of strategic planning for Iran wrestling federation, Friedman test has been implemented. Results: According to internal, external, and strategic SWOT analysis, the findings of the research showed that the federation's marketing position is at WT rank with maintaining the current status. According to the results of the SWOT analysis matrix, it is better to use a defensive and stabilizing strategies to manage the Wrestling Federation's marketing domain. Conclusion: Therefore, codify of macro-management policies in order to make the sport more profitable, attention to the revenues from sustainable development, using the concept of outsourcing and securing the investment platform are among the most important strategies proposed in this research.
Jabar Seifpanahi Shabani; Amin Khatibi
Abstract
Objective: The aim of this research was to explain and analyze the effective factors on progress of the Iran volleyball at the championship level. Methodology: The research was done using the qualitative approach and content analysis method. The required information was obtained from literature review ...
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Objective: The aim of this research was to explain and analyze the effective factors on progress of the Iran volleyball at the championship level. Methodology: The research was done using the qualitative approach and content analysis method. The required information was obtained from literature review and the interviews with experts of volleyball. The study population included managers of volleyball federation and clubs, the coaches and players of volleyball clubs and the national volleyball team players, as well as expert professors in the field of volleyball. Sampling was purposive and the 18 deep and semi-structured interviews were conducted to achieve theoretical saturation. The data was analyzed in three levels of open, axial and selective coding. Results: In the analysis of data, six factors were detected as effective factors on the progress of the Iran volleyball; strategic planning and management, efficient coaches, talent identification process, investment into youth grassroots teams, financial and material resources, training camps and friendly fixtures. Also experts stressed on financial and moral support of coaches and national champions as an important gap. Conclusion: Regarding the explained factors, financial and moral support of coaches and national champions in particular, can contribute to further progress of the Iran volleyball in addition to stabilization of the existing status. Also, the explained factors can be used as a plan and road map by other sports federations in order to faster progress.
