mahboobe surani; Saeed Sadeghi Boroujerdi; Bahram Yousefi; mohammad soltanhoseini
Abstract
Objective: The purpose of this research was to identify and explain the dimensions of the organizational attractiveness of sport sciences departments and faculties of Iranian national universities from the perspective of undergraduate students.Methodology: The research method was qualitative and in the ...
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Objective: The purpose of this research was to identify and explain the dimensions of the organizational attractiveness of sport sciences departments and faculties of Iranian national universities from the perspective of undergraduate students.Methodology: The research method was qualitative and in the form of thematic analysis. The statistical population includes undergraduate students in physical education departments and faculties of national universities. The sampling method was purposeful and a semi-structured interview was conducted with 14 participants until theoretical saturation. The coding technique was used to analyze the data.Results: The findings of the research show that the organizational attractions of physical education faculties include three main themes: structural, conceptual, technology and innovation, which include 16 sub-themes and 65 concepts.Conclusion: This research can helps managers and officials of Faculties and universities to understand the perspective of undergraduate students as external stakeholders, so they can provide better understanding for attracting them and creating, promoting and maintaining well-known organizational attractions
Saeed Sadeghi Boroujerdi; Hossein mansouri; salar fatehi
Abstract
Objective: The purpose of this study is the effect of social media personalization on loyalty with the mediating role of perceived value and brand attachment among fans of Persepolis Football ClubMethodology: The research method was descriptive-correlation in terms of time, cross-sectional and in terms ...
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Objective: The purpose of this study is the effect of social media personalization on loyalty with the mediating role of perceived value and brand attachment among fans of Persepolis Football ClubMethodology: The research method was descriptive-correlation in terms of time, cross-sectional and in terms of data collection, quantitatively, in terms of the study, was a sample of the population. The statistical population of this study included all fans of Persepolis team. Sample Power software was used to estimate the sample size, and finally 348 were collected. Measurement tools: Media personalization questionnaire was used by Serini Vasan et al. (2002), brand loyalty and perceived value by Yu and Dante (2001) and brand attachment to Thomason et al. (2005).Results: Findings showed that personalization of social media had a significant effect on brand loyalty, perceived value and brand attachment (p <0.05), brand attachment had a significant effect on brand loyalty (p <0.05). Perceived value affected brand loyalty (p <0.05). Finally, the indirect effect of social media personalization on brand loyalty with the mediating role of perceived value and brand attachment was confirmed (p <0.05).Conclusion: Media personalization should be part of a successful marketing and advertising strategy of sports clubs, based on which media personalization has positive results in loyalty, perceived value and brand attachment. Thus, personalization allows clubs to adjust their interaction with users to highlight the specific product in which the user has researched, and also increase brand awareness, customer loyalty, customer satisfaction and customer retention.
siroos jafari zafrabdi; Saeed Sadeghi Boroujerdi; reza saboonchi
Abstract
Objective: The aim of the research was explaining of productivity of private clubs in Lorestan province based on service differentiation.Methodology: The research method was Grounded theory with Glaser approach. Statistical population was experts (professors of sport management). The purposeful sampling ...
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Objective: The aim of the research was explaining of productivity of private clubs in Lorestan province based on service differentiation.Methodology: The research method was Grounded theory with Glaser approach. Statistical population was experts (professors of sport management). The purposeful sampling method and theoretical saturation criterion in this method ended the number of interviews: the sampling method in targeted sampling technique was snowball / network. Results: 58 concepts were extracted during open coding. Of these codes, the value chain, network chain, and rapid transformation each had the highest number of referrals, with 16 categories at the central stage: 16 categories, exclusive access, dominant interfaces, proprietary standards, redefining customer experience with the club, integration Customer, horizontal alignment, low cost, differentiation, business mission, business executives, industry structure, competitive position, effectiveness, targeting, innovation, and executives business processes strategies extracted; Compliance Letters, Comprehensive Customer Solution, Best Product, Hand Executive procedures and adaptation processes were extracted.Conclusion: In order to benefit the private sports clubs, attention to issues such as best product delivery, comprehensive customer solution, system adherence, implementation guidelines and adaptation processes is of high executive importance which should be considered particularly in order to improvement the productivity of these clubs
jamil nawkhasi; Saeed Sadeghi Boroujerdi; ali mohammad safania; salah naghshbandu
Abstract
Objective: The purpose of study was influence of emotion on game satisfaction and revisit intention in winning and losing situations among football fans. Methodology: This research is a descriptive-correlational one in terms of purpose and method. The study population consisted of Persepolis and Esteghlal ...
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Objective: The purpose of study was influence of emotion on game satisfaction and revisit intention in winning and losing situations among football fans. Methodology: This research is a descriptive-correlational one in terms of purpose and method. The study population consisted of Persepolis and Esteghlal Tehran football teams in the 99-98 season. The sample size was estimated based on SPSS Sample Power software for each team equal to 277 people (554 people). Sampling method was available after leaving the stadium (Tehran Azadi Stadium). Structural equation modeling and Kai-square test were used to test the model. Results: Based on the Kai-Square test results, it was found that the structural relationships of win-lose situations differ in the relationship between emotions on game satisfaction and intention to return. On this basis, it can be said that win and lose situations modulate the effect of emotions on game satisfaction and return intention. Based on the results of the structural model, it was found that the effect of negative emotions on game satisfaction in the losing position (Beta coefficient=-0.676) was greater than the win position (Beta coefficient=-0/406), and the effect of positive emotions on game satisfaction in the losing position (Beta coefficient=0.145) was less than the win position (Beta coefficient=0/203), the effect of satisfaction The game of Revisit Intention in the losing position (Beta coefficient=0/460) was less than the win situation (Beta coefficient=0.720). Conclusion: Therefore, sports clubs need to enhance the emotional and emotional state of sports fans during the game by using increased subsidiary services to better promote sporting events.
Saeed Sadeghi Boroujerdi; hosein mansouri
Abstract
Objective: The Study Dimensions model detemination of particular Brand equity based on components of sports apparel consumer behavior. Methodology: The present research is purposeful and applied in terms of data collection as a descriptive survey research. The population of all consumers of sports apparel ...
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Objective: The Study Dimensions model detemination of particular Brand equity based on components of sports apparel consumer behavior. Methodology: The present research is purposeful and applied in terms of data collection as a descriptive survey research. The population of all consumers of sports apparel brands (Nike, Adidas, Reebok and Puma) was formed in Tehran. Due to the fragmentation of society and the lack of random sampling and available to all consumers, of which 384 questionnaires distributed 300 questionnaires were analyzed. Measuring tools, the questionnaire brand equity Aaker (1991) and consumer behavior Solomon (2013). The PLS algorithm to develop a model to assess the validity and reliability of structures were used. Results: The results showed that the brand loyalty, brand associations, perceived quality and brand awareness greatest impact on consumer behavior components to buy, when to buy and after their purchase. Conclusion: Based on the current research results, treating customers well in a purchase, creates a positive association and attitude in the customers mind. Beside to deliver clothing’s of high quality to consumers, is to bring a repeat in future sales. The cycles of this treatment systematically effects the consumer's mind to build a brand loyalty in long term
