fatemeh ahmadi; Rahim Ramzaninejad; mohammadreza broumand
Abstract
Objective: In this regard, the purpose of this study is to describe and analyze the content of sport tourism researches of Iran.Methodology: The statistical population of the study consisted of all research articles in the field of sport tourism during 2005 to 2018 that were collected from the internal ...
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Objective: In this regard, the purpose of this study is to describe and analyze the content of sport tourism researches of Iran.Methodology: The statistical population of the study consisted of all research articles in the field of sport tourism during 2005 to 2018 that were collected from the internal and external databases(Academic Jihad of Iran) and the related internal publications system.Results: The articles were fallen into three levels: macro, intermediate and micro, 5 general axes and 17 subjects; the most articles focused on the macro level and the axis of tourism development (45.45%) and the least articles on the micro and psychological level (3.78%). At the intermediate level, the two issues of employment, revenue, and quality of service were more of a concern for researchers. The findings showed that among the sports management publications, the highest number of articles (10.28%) were published in the publications of the strategic studies of sports and youth of the Ministry of Sport and among non-sports management publications, the most articles were published in the Tourism Space Quarterly (5.6%). Methodologically, most of the articles used quantitative method and a researcher made questionnaire and standard (86.36%), and descriptive and factor analysis (41.66%). Most studies are done on professors and managers and experts in education and tourism (24.24%). Regarding geographical distribution, the most articles are done with the national issue (23.48%) and the provinces of Tehran, Isfahan and Mazandaran (13.64%). Also, about 90% of the articles are attributed to the 2010s.Conclusion: The analysis of the trend of articles in the field of sport tourism shows that the main challenge of the researchers in this area is the strategic dimensions and natural and climatic factors at the macro level; and the quality of services and employment and entrepreneurship is at the intermediate level and in continue, future researches can be focused on the planning on particular areas of tourism and some sociological issues in this area.
mohammad reza boroumand; Mohammad Pourkiani; ali afrouzeh
Abstract
Objective: The purpose of this study was to investigate the impact of virtual reality (VR) technology on creating telepresence and flow experience and their impact on brand attitude and purchase intention of sports products.Methodology: The present study was quasi-experimental research based on structural ...
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Objective: The purpose of this study was to investigate the impact of virtual reality (VR) technology on creating telepresence and flow experience and their impact on brand attitude and purchase intention of sports products.Methodology: The present study was quasi-experimental research based on structural equation modeling. The sample size was determined to be 36 using G*Power, which was selected from students of Tehran University who were familiar with this brand. The sampling method was convenience and by accident. Measurement tools included the Keller and Block Vividness Questionnaire (1997), Kim and Ko’s flow experience Questionnaire (2019), the Homer’s Brand Attitude Questionnaire (1990), and the Kang, Lee, and Namkung Purchase Intention Questionnaire (2018). Virtual reality experience was created by the Quilo Virtual Reality Headset. On the other hand, after searching for 3D promotional videos, the 3D promotional video clip of the Mammut mountaineering apparel was selected. The method of implementation was completing the questionnaires by the samples after watching the VR advertisements. Finally, the research data was analyzed by structural equations in PLS 3 software.Results: The results showed that virtual reality leads to telepresence and flow experience if the image Vividness is appropriate and rich. The flow experience leads to a change of attitude that ultimately effects on the purchase intention.Conclusion: Overall, the results show that virtual reality technology is an appropriate tool for marketers to deliver a close flow experience to their customers. Nowadays, virtual reality technology has entered to the homes. So, it would be a valuable opportunity for marketers to provide the flow experience to customers at their homes. In addition, it’s suggested for sport stores to be equipped with VR technology. they can also increase effectiveness of this technology by enhancing sensory stimuli, richness and vividness of virtual reality’s containt.
rahim Ramzaninejad; mohammad reza boroumand; Soheila Nataj; mohsen loghmani
Abstract
Objective: The purpose of this study was to investigate job attitudes and skills of physical education and sport sciences graduates at University of Guilan in period 2004-2008. Methodology: equal to the statistical population, the number of 271 physical education graduates answered to demographic characteristics, ...
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Objective: The purpose of this study was to investigate job attitudes and skills of physical education and sport sciences graduates at University of Guilan in period 2004-2008. Methodology: equal to the statistical population, the number of 271 physical education graduates answered to demographic characteristics, Attitudes towards Job (Jacko, 2004) and Amount of content appropriateness of courses with needs of the market and employment questionnaires. Validity of these tools were confirm by 11 university professors, and its reliability was calculated by Cronbach’s alpha coefficient for job attitude (α=0.90) and appropriateness of course content (α =0.89). Results: Analysis of λ2 showed women (λ2= 25; P= .001) and masters’ graduates (λ2= 26.83; P= .001) more involved in the jobs associated to physical education course than others. Based on Kroskal Wallis results, graduates attitudes of jobs associated to physical education course (graduates of 2006) to dimensions of feedback, problem solving and entire attitudes were positive, while graduates attitudes of jobs no associated to physical education were positive only on task identify and authority (P≤ .05). Additionally, graduates who had jobs associated to physical education course achieved more skills of volunteer work (λ2= 14.28; P= .001) and coach card (λ2= 14.54; P= .001) than another graduates. Conclusion: It seems that occupation capacity of physical education and sport sciences graduates of University of Guilan is high and they can achieve adequate job skill during the study time and find professional positive attitudes after the occupation.
adeleh azimi delarestaghi; seyed mohhamad hosein razavi; mohammad reza Boroumand
Abstract
Objective: The research purpose was to identifying the effective context conditions of strategic entrepreneurship deployment in sports business. Methodology: It was a qualitative research (grounded theory). Data collection was done through interview and research background. The population included the ...
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Objective: The research purpose was to identifying the effective context conditions of strategic entrepreneurship deployment in sports business. Methodology: It was a qualitative research (grounded theory). Data collection was done through interview and research background. The population included the members (with expertise in entrepreneurship and business management) of entrepreneurship management faculties and physical education and sport sciences faculties associated with state universities, selected members and instructors of job creation and entrepreneurship in ministry of sport and youth, and selected local sport entrepreneurs. The sampling was theoretical and the underlying factors affecting the establishment of strategic entrepreneurship in sports businesses was defined followed by 21 interviews. Data analysis was conducted through three coding levels of open, axial, and selective. Results: Six indexes were identified as following: government support policies, legal factors, education system, culture factors, commercial policies, and governance factors. Conclusion: To flourish sports business, contexts conditions are required to realize innovations and create competitive advantages. In line with this, governments can play vital roles as facilitator in regulatory, normative, and cognitive approaches and make environment conditions possible for the business owners to deploy strategic entrepreneurship.
