Akram Ghobadi yeganeh; Bahram Yoosfy; hossein eydi; farzad amiri
Abstract
Objective: The aim was investigating the economic effects and development of a scenario of women's presence on the development of the economy of Premier League football for the horizon of the year 1416.Methodology: Through 25 interviews with experts and specialists, the factors affecting the financial ...
Read More
Objective: The aim was investigating the economic effects and development of a scenario of women's presence on the development of the economy of Premier League football for the horizon of the year 1416.Methodology: Through 25 interviews with experts and specialists, the factors affecting the financial strength of the league were identified. Based on the causal circle diagrams based on the interviews and research background, the drawing and financial capacity of the league was considered as a mode variable. Results: The dynamic system model of women's participation policy in league matches was designed based on identified factors. The economic conditions of the two leagues were estimated based on the current trend for the next few years, and then the appropriate strategic strategy for estimating the presence of women in all competitions on the league economy was approved.Conclusion: With the decreasing trend of spectators and the economic crisis, the presence of women in the Premier Football League can be provided to the league organization, the football federation and sports clubs as an important strategic strategy in solving this problem.
negar gholipour; hossein eydi; bahram yousefy; farzad amiri
Abstract
Objective: The spectators’ for clubs is considered the most important group for earning money. therfore identifying the needs of the sports spectators and their positive perception of the quality of the services is so important to support, presence and income for teams. Accordingly, the present ...
Read More
Objective: The spectators’ for clubs is considered the most important group for earning money. therfore identifying the needs of the sports spectators and their positive perception of the quality of the services is so important to support, presence and income for teams. Accordingly, the present research was conducted to analyze the strategic needs of the fans of the Iranian Premier League football teams. Methodology: The statistical population of this research were all fans of 3 match Persepolis - Esteghlal, Peykan-Esteghlal, Sepidrud-Persepolis. According to the number of items, 400 questionnaires were randomly distributed and finally, 373 correct questionnaires were analyzed. The reliability of the questionnaire was determined using Cronbach's alpha. To evaluate the Needs of fans was used Researcher-made questionnaire. Its face and content validity were confirmed by sports management and its validity was tested by confirmatory factor analysis. also, BCG matrix tool and quantitative analysis of gray data and relations of strategic situation in each of the dimensions and components of service quality were investigated. Result: In the analysis of the data, a five-dimensional exploratory and confirmatory factor analysis was identified which was prioritized using gray relationships. These dimensions consisted of physical facilities, management factors, atmosphere,Extra servic, media and Notices. Conclusion: most of the research components were in question home, therefore, it is recommended that managers be encouraged to admire sports fans' satisfaction with creative and planning, which is not costly and time-consuming.
mona farzadfar; bahram yoosefy; shahab bahrami
Abstract
Objective: The purpose of this study was to identyfying theNational and International social consequences of Muslim Women athletes Accomplishment in international sporting events.Methodology: Qualitative research methodology was used for this purpose using phenomenological approach. ...
Read More
Objective: The purpose of this study was to identyfying theNational and International social consequences of Muslim Women athletes Accomplishment in international sporting events.Methodology: Qualitative research methodology was used for this purpose using phenomenological approach. The research community included veiled athletes who had experience and experience in major overseas events. The sampling method was selected purposefully and finally, 7 athletes were interviewed. The data gathering tool was semi-structured interview and data collection continued until theoretical saturation (7 + 2). To analyze the data, the coding method and the creation of branch codes to reach the hierarchical model were used. Also, data analysis software was used to analyze the data quality of NVivo version 10 Results: The results showed that the success of Muslim women's athletic success in international approaches is divided into two categories: 1. National Reports, which include increase of pride and self-confidence in society; and 2. international conferences, including the introduction of the religion of Islam to other nations , The association and strengthening of nations, the promotion of hijab culture and the lack of restrictions on hijab and covering women athlete.Conclusion: Given the need for our society to have self-confidence and a sense of trust in women's abilities, the success of women's sports is highlighted. The success of women in the international sports arena is one of the most important factors in defusing false propaganda and correcting the world view of the status of Muslim women.
Akram Ghobadi yeganeh; bahram Yoosefy; hossein eydi
Abstract
Objective: Professionalism in sport is one of the most important and most functional sports marketing concepts and is one of the basic concepts in spurts’ development countries. Therefore, the aim of this study to develop a model for assessing the existing problems in the field of professionalism ...
Read More
Objective: Professionalism in sport is one of the most important and most functional sports marketing concepts and is one of the basic concepts in spurts’ development countries. Therefore, the aim of this study to develop a model for assessing the existing problems in the field of professionalism in the premier soccer league of Iran.Methodology: The study population included all participants in the Fifth National Congress of Sport Management with the economic approach; the sample based on Morgan table was 201 people. The research method was descriptive- correlational. The data collection tool was questionnaire-construct; its validity was tested by confirmatory factor analysis. Cronbach's alpha was calculated on the basis of its reliability 0/93 and to measure the current problems of structural equation was used.Results: The results showed that the measurement model study is a good fit and problems in this area include economic, informational and public relations, management and leadership, legislative, legal, and political support, and facilities and equipment.Conclusion: Football federation and club managers could resolve the existing problems with long-term planning and provide professionalism growth in the soccer League of Iran.
Farhad Nazari; Bahram Yousefi; Hossein Eydi
Volume 5, Issue 1 , May 2016, , Pages 19-35
Abstract
Objective: The purpose of study was to compare and prioritize the quality assessment in factors of sport talent development systems.Methodology: Methodology was descriptive done as a field study. Research population included all coaches (17.04%), athletes (58.04%), experts of sports federations ...
Read More
Objective: The purpose of study was to compare and prioritize the quality assessment in factors of sport talent development systems.Methodology: Methodology was descriptive done as a field study. Research population included all coaches (17.04%), athletes (58.04%), experts of sports federations and commissions (15.43%) and physical education experts (8.47%) that 460 individuals finally responded the questionnaire. Research instrument was the revised questionnaire of Ulrike Rogers (2010) which measures quality of talent identification system and development. Reliability, according to Cronbach's alpha, was 0.84. For analysis of data, the descriptive and inferential tests were used (mean and standard deviation, Kolmogorov-Smirnov, ANOVA and Friedman test).Results: Result of ANOVA test showed the significant difference between the samples in the structure, process, outcome factors (P<0.05). Also, according to Friedman test, result factor had first priority of sport talent development system in Iran.Conclusion: Overall, we can conclude that assessing talent development as basis of professional sports can lead to success of national sports in global and international stage.
Bahram Yoosefi; Shiva Safari tekyeh
Volume 5, Issue 1 , May 2016, , Pages 201-216
Abstract
Objective: The purpose of this study was to compare brand equity components among Adidas sportswear shoppers, both athletes and non-athletes. Methodology: It was a descriptive survey. Since Adidas is a well- known and popular sports brand in the world, it has official agency in Iran. The target population ...
Read More
Objective: The purpose of this study was to compare brand equity components among Adidas sportswear shoppers, both athletes and non-athletes. Methodology: It was a descriptive survey. Since Adidas is a well- known and popular sports brand in the world, it has official agency in Iran. The target population was defined as customers who had referred to and purchased from the Adidas official agency in Tehran (Iran capital city). 404 questionnaires were filled out by costumers using randomly simple method. The tool has already been applied by Tong and Hawley (2009). Apart from demographic questions (age and gender), the main part of this questionnaire included five items measuring various dimensions of brand equity including brand awareness, brand loyalty, brand association and its perceived quality. For analyzing data, Mann-Whitney U test, Spearman correlation coefficient and Fisher's Z test were utilized. Results: The findings indicated that athlete and non-athlete Sportswear customers were different in brand awareness and loyalty, while in the dimensions of brand association and perceived quality, there was no significant difference among them. Furthermore, these results showed that there was a significant and positive relation between four dimensions of brand equity (brand awareness, brand loyalty, brand association and perceived quality) and sportswear brand equity. Conclusion: According to the obtained results of this study, the managers of sportswear industry have to focus their marketing activities on brand association and its perceived quality for extending brand.
