Sport Management and Development
Mehdi Shoorvazi; Hosein Akbari yazdi; Alireza Elahi
Abstract
Objective: The main purpose of this study was to provide a model of Crowdsourcing in Iran’s sport for all.
Methodology: the research method was explorative and qualitative based on Glaser approach. In order to gather information, in-depth interviews with elites in the field of research were conducted. ...
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Objective: The main purpose of this study was to provide a model of Crowdsourcing in Iran’s sport for all.
Methodology: the research method was explorative and qualitative based on Glaser approach. In order to gather information, in-depth interviews with elites in the field of research were conducted. Sampling was followed purposefully by snowball method and finally 17 qualitative interviews were conducted until theoretical saturation. The interviews were analyzed through coding method in three stages: open, axial and selective.
Results:164 basic concept codes, 40 dimensions, 10 perspectives and 4 levels were extracted from the transcripts of the interviews. Based on this, the main selected codes (four levels of the model) including capacity fundamental factors, environmental status factors, systemic structural factors and consequential functional factors were identified.
Conclusion: Outsourcing in the sports environment can, in a short period of time, at a low cost and attract the attention (citizens), to the participation of the public interested in public sports in activities such as problem solving, production and development of concepts such as participation in idea generation, innovation, Production and service delivery processes are useful. Therefore, in order to develop the participation of the audience in collective activities and according to the conditions and requirements of the time, a special look at the participatory capacities between communities interested in public sports and existing facilities and equipment can cause better synergy in the development of activities.
Zahra Asgari Gandomani; Alireza Elahi; Hossein Akbari Yazdi; Ali Motie Nasrabadi
Abstract
Objective: The purpose of this article is to investigate the theoretical concepts and applications of e-sports in sports marketing.Methodology: The method of this study is a review of studies conducted in the field of e-sports to provide a complete continuum about this new field in the world of sports.Findings: ...
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Objective: The purpose of this article is to investigate the theoretical concepts and applications of e-sports in sports marketing.Methodology: The method of this study is a review of studies conducted in the field of e-sports to provide a complete continuum about this new field in the world of sports.Findings: With the advent of the Internet in today's world, e-sports emerged one after another and became an important aspect of sports consumption in the virtual world. Consumer demand for e-sports has attracted a significant portion of the sports and entertainment-related industries. Especially the last decade can be considered as the decade of growth and flourishing of potential business opportunities in this field. A review of articles from the last decade shows that this field has been a novel and popular field for academics and sports marketing researchers.Conclusion: In this article, while presenting the history and definitions, important variables and different fields of study in the field of e-sports marketing are introduced. Also, at the end, research suggestions are presented to researchers interested in the field of sports marketing.
Alireza Elahi; Yaghoub Mohamadi; Mahdie Zachegani; Hoda Khosravi
Abstract
Purpose: This paper aims at investigating the content of qualitative-based research on sport management published in scientific research journals indexed in the Islamic World Citation Database.Methodology: 166 qualitative articles published in scientific research journals approved by the Ministry of ...
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Purpose: This paper aims at investigating the content of qualitative-based research on sport management published in scientific research journals indexed in the Islamic World Citation Database.Methodology: 166 qualitative articles published in scientific research journals approved by the Ministry of Science during the years 1390 to 1399 were analyzed. We use a coding checklist whose validity is confirmed by sports management experts. Also, the reliability of the checklist was obtained using the agreement coefficient between the coders of 88.50%.Finding: findings of this work demonstrate that majority of the articles employ the grounded theory(66/8%). furthermore, semi-structured interviews(56/6%) appear to be the most popular data collection method., purposive sampling(29/5%) open, axial, and selective coding(82/5%) seem to be the most popular ones. Also, in many of articles(41%), no data triangulation is reported. In addition, only in ten percent of cases, present suggestions and recommendation for future researchers.Conclusion: In recent years, an increasing trend for qualitative-based research in the sport management literature has been observed. Therefore, by highlighting the weaknesses and limitations of qualitative studies, solutions to improve future studies have been proposed.
rohollah fathian; Alireza Elahi; hossein akbari yazdi
Abstract
Objective: The purpose of this study was to investigate the effects of attractiveness, specialty and trustworthiness of sports celebrities on the desire to buy sports goods.Methodology: The method of doing this quasi-experimental study, in pre-test and post-test, is in a volunteer sample of 60 students ...
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Objective: The purpose of this study was to investigate the effects of attractiveness, specialty and trustworthiness of sports celebrities on the desire to buy sports goods.Methodology: The method of doing this quasi-experimental study, in pre-test and post-test, is in a volunteer sample of 60 students of physical education students of Kermanshah Azad University. For this purpose, the volunteers were promoted through a social network of telegrams for one month under the influence of simulated advertising for a fake and unrealistic sports shoes brand by a well-known athlete. The data were collected using standard questionnaire of brand-product enthusiasm, Zichekovsky (1985), and a well-known person's questionnaire in Ohanian's (1990) advertisements. Then, using SPSS 23 and t-test methods, Cohen d and multiple regressions were analyzed.Results: The results of the participation evaluation of the research variables showed that attractiveness (β = 0.303, p <.001), trust (β = 0451, p <.001) and specialty (β = 216, p <. 001) have led to meaningful participation in the dependent variable, tend to be bought.Conclusion: The experts of the sports industry of the country have special attention to the attractiveness, specialty and trust of the famous sports people and the use of mobile social networks to advertise sports goodsConclusion: Industry experts in the field of sports advertising should pay particular attention to the use of advertisements from celebrities, the dimensions of attractiveness, the expertise and trust of these individuals and mobile social networks.
sara Bouzhmehrani; seyed mohhamad hosein razavi; morteza dousti; hosean akbarihossein; Alireza Elahi
Abstract
Objective: This study conducted to recognize the obstacles and directions of quality management implementation in Iran Sport Federations.Methodology: The method of research was mixed (qualitative & quantitative); in qualitative phase, the obstacles and direction have recognized through deep, solitary ...
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Objective: This study conducted to recognize the obstacles and directions of quality management implementation in Iran Sport Federations.Methodology: The method of research was mixed (qualitative & quantitative); in qualitative phase, the obstacles and direction have recognized through deep, solitary and semi structured interviews and content analysis of library studies, and in quantitative phase the identified axis’s have priorised through paired comparison questionnaires and AHP. The participants in both phases were selected by targeted and snowball sampling among heads of federations, top national sport managers and experts of sport management and interviews have been done until reached to theoretical saturation.(17 Experts)Results: The result of open and axial coding of interviews and library studies, conducted to identifieng 59 abstacles that categorized therough Axial coding to 7 overall subjects; Forthermore 63 efective solutions and intitutions also recognized and categorized in 7 overall subjects. Conclusion: The main identified subjects of obstacles orderly were organizational culture, human resources and managers, processes and innovation, society and athletic environment, management and planning, rules and organizational structure, IT and corresponding directions was SRM development system and process development and training and culture making. Like most other quality management models, identifying the needs and expectations of costumers, had highest priority in this research.
shahnaz bina; Alireza Elahi; marjan saffari
Abstract
Objective: In recent decades, sports organizations have paid special attention to the importance of considering the purchase behavior of customers. Mean while, the variables that can have an Relationship on customers' purchase behavior have been considered. ...
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Objective: In recent decades, sports organizations have paid special attention to the importance of considering the purchase behavior of customers. Mean while, the variables that can have an Relationship on customers' purchase behavior have been considered. Methodology: In This study to determine the causal relationship of the Brand Equity of sports teams and Purchase behavior of Spectators. For this purpose, The Ross’s (2008) spectators based brand equity questionnaire and Kim’s (2008) spectators’ purchasing behavior questionnaire were distributed among Spectators of the national volleyball team in World League(2015) present in Azadi stadium, and by 480 spectators as Voluntarily Completed and collecte. Results: The results of Regression analysis showed that there was a positive and significant relationship between spectators based brand equity and their purchasing behavior (p≤0.05), and brand equity A good predictor of spectators’ purchasing behavior (β= 0.108). Conclusion: Considering the findings of this study, approaches can be provided to determine the strategies of Brand Equity and evaluate the Relationship of this strategies on purchase behavior of spectators- as the main customers of sport clubs.
reza gfhasemnejad; Mohammad Khabiri; Marjan Saffari; Alireza Elahi
Abstract
Objective: The aim of this research is to identify the components of the effective indexes are outsourcing model of sporting events. Methodology: This is an applied research of purpose and of data collection is field study. the kind of research is survey and descriptive.According to the grounded ...
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Objective: The aim of this research is to identify the components of the effective indexes are outsourcing model of sporting events. Methodology: This is an applied research of purpose and of data collection is field study. the kind of research is survey and descriptive.According to the grounded theory (Grounded) is based on the method of Glaser.The statistical population is sport industry experts, professors of universities, directors and secretaries of sports federations, sport organizations and sport managers of total universities, that 15 of them were selected by Target and snowball sampling method. Semi-structured interviews were openly conducted and data analysis has occurred by qualitative content analysis and coding, axial and selective.Results: A total of 20 interviews with experts and review of literature and research were 35 open source codes. And open codes in 6 concepts related to the categories of outsourcing of sporting events.Conclusion: The results showed that the use of retirees in the assignment, the of determining requirements, structuring gradual, transferring, specified pattern and functional coordination of organizational resources of the most important and effective indicators of outsourcing of spore events. According to findings research recommended to managers of sport organizations In assigning the activities and services of the firms and companies pay attention to effective indicators key elements.
Mehdi Rasooli; Alireza Elahi; Mohsen Esmaeili
Abstract
Objective: Fans loyalty depends on accurate brand management. The main aim of this study was identifying external effective factors on branding of Iran's football clubs and promoting football club branding model of Rasooli (2014).Methodology: This is a qualitative study and basic research by method which ...
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Objective: Fans loyalty depends on accurate brand management. The main aim of this study was identifying external effective factors on branding of Iran's football clubs and promoting football club branding model of Rasooli (2014).Methodology: This is a qualitative study and basic research by method which ran through grounded theory method and qualitative interviews with experts. Interviews analyzed through qualitative coding (open, axial and selective).Results: Findings exposed 60 labels in open coding which categorized in 8 concepts. These concepts were culture, economic, top authorities, media, technology, opponents, customers and others.Conclusion: Eventually promoted model of Iran's football club brand management developed. The alternatives suggested according to the findings which club managers can use to promote club's brand.
nasim keshmiri; Alireza Elahi; hossein akbari yazdi
Abstract
Objective: Advertising impact assessment is one of the important parts of advertising plan. In this regard, advertising through sport need a standard and specific tool. The aim of this study was design a questionnaire advertising effectiveness through sport based on AIDA model and then to determine validity ...
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Objective: Advertising impact assessment is one of the important parts of advertising plan. In this regard, advertising through sport need a standard and specific tool. The aim of this study was design a questionnaire advertising effectiveness through sport based on AIDA model and then to determine validity and reliability of it. Methodology: The opinions of expert`s group used to determine the content and face validity of questionnaire. Also to determine the construct validity and reliability, first, among the present spectators in Azadi Stadium, 45 people in the pilot study and 366 people participated in the main study. Results: The results of confirmatory factor analysis (CFA) show the confirmation of construct validity of Measurement tool and the results of internal consistency with using Cronbach's alpha (α =0.84) and composite reliability (CR= 0.91) was acceptable. Conclusion: This tool can clearify impact challenges of successful advertisement by evaluating 4 concesctive steps of evaluation of advertisement effectiveness model (AIDA model). This tool have ability to assessment of advertisement through sport effectiveness and it can be use by corporate that have advertisement through sport for their product and marketing and advertising researchers.
atefeh asadzadeh; Alireza Elahi; Hossein Akbari Yazdi
Abstract
Objective: The identification of barriers to relationship marketing will make easier achieving the main objectives of relationship marketing. For this purpose, researchers are looking for valid and reliable tool. Therefore, this study aimed to determine the validity and reliability of relationship marketing ...
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Objective: The identification of barriers to relationship marketing will make easier achieving the main objectives of relationship marketing. For this purpose, researchers are looking for valid and reliable tool. Therefore, this study aimed to determine the validity and reliability of relationship marketing barriers in fans management researcher made questionnaire. Methodology: In this regard, the content and face validity of questionnaire was confirmed by a group of experts. Conducting the pilot study on 41 cases, the Cronbach's alpha was used to determine the reliability of questionnaire (α= 0.702). Also, 141 questionnaires were collected for assessing the construct validity of research tool. The confirmatory factor analysis was used to test the construct validity of questionnaire. Results: The LISREL output showed that the selected indicators for assessing the relationship marketing components were valid and could well evaluate relationship marketing.. Conclusion: Based on these findings, it was concluded that the adapted questionnaire of relationship marketing barriers could be used as a reliable and valid scale in management of fans
Abdolmajid Doorandish; Alireza Elahi; Hosin Poorsoltani H
Volume 1, Issue 1 , April 2012, , Pages 87-98
Abstract
AbstractObjective: Marketing is one of the most important and most complex tasks of sports organizations and customer satisfaction is an initial point to develop a long-term relationship between the organization and its customers. Therefore, the porpose of this study was to predict propability of returning ...
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AbstractObjective: Marketing is one of the most important and most complex tasks of sports organizations and customer satisfaction is an initial point to develop a long-term relationship between the organization and its customers. Therefore, the porpose of this study was to predict propability of returning body building clubs’ costumers to the same club by analyzing satisfaction components.Methodology: Using multi-stage random cluster sampling, three hundred and fifty questionnaires were completed and analyzed by costumers of body building clubs of Fars province. The data were collected by two questionnaires: 1. customer satisfaction questionnaire of Liu; and 2. future intention of customer questionnaire of Lim. Results: Results of this study revealed that there was a positive significant relationship between all components of customer satisfaction and future intention of customers. All components of customer satisfaction were significant predictors for future intention of customers, too. Conclusion: So, managers of sports clubs should pay more attention to the comfort and convenience of their sports clubs customers in order to increase their customers’ numbers.Key words: Service marketing, Customer satisfaction, Future intention, Sports clubs.
