Document Type : Research Paper
Authors
1 Doctoral Student of Sports Marketing and Media, Faculty of Physical Education and Sport Sciences, Kharazmi University, Tehra, Iran
2 Assistant Professor in Sport Management, Faculty of Physical Education and Sport Sciences, Kharazmi University, Tehra, Iran
3 Associate Professor in Sport Management, Faculty of Physical Education and Sport Sciences, Kharazmi University, Tehra, Iran
Abstract
Objective: The main purpose of this study was to provide a model of Crowdsourcing in Iran’s sport for all.
Methodology: the research method was explorative and qualitative based on Glaser approach. In order to gather information, in-depth interviews with elites in the field of research were conducted. Sampling was followed purposefully by snowball method and finally 17 qualitative interviews were conducted until theoretical saturation. The interviews were analyzed through coding method in three stages: open, axial and selective.
Results:164 basic concept codes, 40 dimensions, 10 perspectives and 4 levels were extracted from the transcripts of the interviews. Based on this, the main selected codes (four levels of the model) including capacity fundamental factors, environmental status factors, systemic structural factors and consequential functional factors were identified.
Conclusion: Outsourcing in the sports environment can, in a short period of time, at a low cost and attract the attention (citizens), to the participation of the public interested in public sports in activities such as problem solving, production and development of concepts such as participation in idea generation, innovation, Production and service delivery processes are useful. Therefore, in order to develop the participation of the audience in collective activities and according to the conditions and requirements of the time, a special look at the participatory capacities between communities interested in public sports and existing facilities and equipment can cause better synergy in the development of activities.
Keywords
Main Subjects
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