Mohammad Ali Sahebkaran; Maziyar Kalashi; Seyed MohammadJavad Razavi; Mohammad Ghorbani
Abstract
Objective: The purpose of the present study is to design of the economic valuation model of Iranian basketball clubs was a choice experiment approach.Methodology: This study is analytical and descriptive. The statistical population of the study included four groups of faculty members, club managers, ...
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Objective: The purpose of the present study is to design of the economic valuation model of Iranian basketball clubs was a choice experiment approach.Methodology: This study is analytical and descriptive. The statistical population of the study included four groups of faculty members, club managers, coaches and experts and, basketball veterans. Then, from each group according to the existing population, the sample was selected by a proportional distribution method. Therefore, in this study, 85 people were selected as a sample, which included 19 faculty members, 11 club managers, 23 coaches and, 32 basketball experts and veterans, respectively. For statistical analysis and also to present the proposed model of intangible assets of Iran basketball Club, Chioce experiment test and conditional logit and STATA13 software were used. Results: The results of economic valuation showed six models for valuation. Based on comments provided by the experts, sport federation officials, and basketball champion league, the fourth pattern was more practical than the other ones. The factor bearing the most amount of value in this pattern was related to the fans of a club with an acceptance inclination index of WTA: 2130673014 Tomans and the most amount of value for the inclination to pay indices was related to awarding one’s shirt to the fans with WPT of 1984774741 Tomans.Conclusion: Considering the results of the present study, it is suggested that sports officials and champion leagues use the suggested model nonmarket assets of basketball clubs.
maziyar kalashi; hossein eydi; Homayoun Abbasi; behzad foroughi
Abstract
Objective: The aim of this study was to Relationship between time preferences and risk preferences with behavioral changes in participation in sports and physical activitiesMethodology: The method used in the present study has been a generalized sequential logit model and the maximum straightening method ...
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Objective: The aim of this study was to Relationship between time preferences and risk preferences with behavioral changes in participation in sports and physical activitiesMethodology: The method used in the present study has been a generalized sequential logit model and the maximum straightening method has been used to estimate the coefficients of the parameters of this pattern. The required information has been collected in the form of a questionnaire, that the process of distribution and collection has been through two methods of distribution with the help of cyberspace and face to face. The sample size was calculated based on the estimation obtained from Cochran's formula and finally 373 questionnaires were used as the basis for statistical analysis. STATA(16) software has been used for statistical analysis of variables and estimation of Logit pattern parameters.Results: The results showed that the economic components of risk preference and time preference have an effect on changing people's behavior to participate in physical activity and with increasing risk and time preference for individuals, increases the likelihood of their presence at higher levels of behavior change (from the Pre-contemplation stage to maintenance).Conclusion: In general, the present study and its findings can provide a new perspective and approach custodians of the development of physical activities in society to use new tools (components of behavioral economics) to achieve their goals to expand and promote physical activity and achieve health goals in the community.
Abolfazl Bejani; ehsan ghaem maghami; sara keshkar; maziyar kalashi
Abstract
Objective: The present research surveyed the effect of advertisement color and environmental guidance marks on Tabriz simultaneous chess players Methodology: The research was descriptive-survey and data were collected on field. The instrument was an author-made questionnaire approved by professors and ...
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Objective: The present research surveyed the effect of advertisement color and environmental guidance marks on Tabriz simultaneous chess players Methodology: The research was descriptive-survey and data were collected on field. The instrument was an author-made questionnaire approved by professors and experts. The statistical population was all 700 players of Tabriz simultaneous chess competition and sample population was 248 according to Morgan sampling chart. The face reliability of the author-made questionnaire was approved by sport management and chess professors and the validity was 0.783 using Cronbach Alpha Coefficient test. Results: The findings showed that all of the colors including warm and cold colors had effect on player’s attention. Also, the pink, turquois, yellow, red, green, blue silver and orange colors have effect on attention, respectively. The results showed that different colors had effect on “Attention”, “Interest”, “Desire” and “Action”. Conclusion: For best performance, it should be better to pay attention of the environmental colors in chess competitions.
tahere ebrahimipoor; rahim ramzaninejad; maziyar kalashi
Abstract
Objective: The Purpose of this study examines the relationship between brand Personality with loyalty fans Esteghlal and Persepolis teams In Mazandaran province. Methodology: The research method is descriptive and correlational. Its statistical population fans Esteghlal and Persepolis, were selected ...
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Objective: The Purpose of this study examines the relationship between brand Personality with loyalty fans Esteghlal and Persepolis teams In Mazandaran province. Methodology: The research method is descriptive and correlational. Its statistical population fans Esteghlal and Persepolis, were selected sample size of 385 with method cluster randomized in the local area, West, Central and East provinces. Researcher-maker questionnaire had used brand personality that derives from standard questionnaire of Khodadadi (1393) and customer loyalty questionnaire of Allen (1990). From view the 10 sport management professors and relevant experts has been used to estimate the content validity questionnaire and using Cronbach's alpha coefficient were obtained its reliability (brand personality 0/839 and Customer loyalty 0/720). Descriptive statistics was used to describe study variables and to analyze the test data and the Pearson correlation coefficient and regression and KS. Results: The results showed that between personality brand with loyalty of fans there is a direct and significant relationship (p=0/001), and both dimensions of personality brand (Competence and excitement) have significant impact on brand loyalty (p=0/001). The regression analysis showed that, in both aspects of behavioral loyalty and attitudinal loyalty (Beta coefficient=0/179, 0/390. P=0/001), the excitement has the first importance for the prediction of brand loyalty towards the brand personality. Personal competency aspect in behavioral aspect of loyalty was significant (p=0/003) but it was not significant in attitudinal loyalty aspect (p=0/176). Conclusion: Generally, it is necessary to management of the Esteghlal and Persepolis brand excitement to strengthen the team and the club after his move.
