Analyzing the effects of the color of advertisement and environmental guides on Simultaneous chess player’s behavior

Document Type : Research Paper


1 Ph.D. in Sport Management, Allameh Tabataba'i University, Tehran, Iran

2 1. Ph.D. Student in Sport Management, Allameh Tabataba'i University, Tehran

3 Associate Professor, Allameh Tabataba'i University, Tehran

4 Ph.D. Student of Sport Management Razi University, Kermanshah, Iran


Objective: The present research surveyed the effect of advertisement color and environmental guidance marks on Tabriz simultaneous chess players
Methodology: The research was descriptive-survey and data were collected on field. The instrument was an author-made questionnaire approved by professors and experts. The statistical population was all 700 players of Tabriz simultaneous chess competition and sample population was 248 according to Morgan sampling chart. The face reliability of the author-made questionnaire was approved by sport management and chess professors and the validity was 0.783 using Cronbach Alpha Coefficient test.
Results: The findings showed that all of the colors including warm and cold colors had effect on player’s attention. Also, the pink, turquois, yellow, red, green, blue silver and orange colors have effect on attention, respectively. The results showed that different colors had effect on “Attention”, “Interest”, “Desire” and “Action”.
Conclusion: For best performance, it should be better to pay attention of the environmental colors in chess competitions.


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