Document Type : Research Paper I Open Access I Released under (CC BY-NC 4.0) license
Authors
1 Ph.D. Student in Sport Management, Department of Physical Education and Sport Sciences, Faculty of Physical Education, Shahrood University of Technohogy, Shahrood, Iran.
2 Associate Professor in Sport Management, Department of Physical Education and Sport Sciences, Faculty of Physical Education, Shahrood University of Technohogy, Shahrood, Iran.
3 Associate Professor in Sport Management, Department of Physical Education and Sport Sciences, Faculty of Physical Education, Shahrood University of Technohogy, Shahrood, Iran
4 Assistant Professor in Sport Management, Department of Physical Education and Sport Sciences, Faculty of Physical Education, Shahrood University of Technohogy, Shahrood, Iran.
Abstract
Objective: The purpose of this study is to determine the impact of the tourism experience on satisfaction, revisit intention, and attachment among sports tourists.
Methodology: This study employed a meta-analysis method and a quantitative approach, aiming to systematically combine and analyze domestic and international studies on the sport tourism experience from 2004 to 2024. After applying the inclusion criteria, 22 studies were ultimately selected for final analysis and inclusion in the software. The data were selected through purposive sampling and analyzed using CMA2 software, with the effect size of each study calculated.
Results: The results showed that out of the 22 studies included in this research, 19 were journal articles. The largest sample size was related to the study by Hallmann et al (2021). The findings also indicated that the tourism experience variable could have a significant impact on satisfaction, attachment, and revisit intention among sports event tourists. Furthermore, the software output reported that the effect size in all studies was above average and statistically significant.
Conclusion: The meta-analysis results revealed that the experience of sports events significantly influences satisfaction, attachment, and revisit intention. Overall, these findings suggest that a high-quality event experience not only enhances satisfaction but also fosters emotional bonds and return intentions. Therefore, improving positive experience elements is essential for retaining and expanding the audience and should be a key focus in event design and management.
Keywords
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