Perceived Social Impacts of Championship Sport and its Effect on Willingness to Support

Ghane, Fateme; Goharrostami, Hamidreza; MolaeiNejad, Mostafa

doi:10.22124/jsmd.2025.28934.2937

Document Type : Research Paper I Open Access I Released under (CC BY-NC 4.0) license

Authors

¹ M.A in Sport Management, Faculty of Sports Sciences, University of Guilan, Rasht, Iran

² Associate Professor of Sport Management, Faculty of Sport Sciences, University of Guilan, Rasht, Iran

³ PhD in Sport Management, Faculty of Sport Sciences, University of Guilan, Rasht, Iran

10.22124/jsmd.2025.28934.2937

Abstract

Objective: The goal of the research was to determine the perceived social impacts of championship sports and the degree of relationship with the desire to support.
Methodology: The research method was descriptive correlational. The statistical population was students of universities in Rasht, of which 456 students were selected as a sample based on the Morgan table using a stratified random method. The data collection tool was standard questionnaires. The face and content validity of the questionnaire was confirmed by sports management professors and reliability was confirmed using Cronbach's alpha (ɑ=0.87). Friedman test and logistic regression were used to analyze the data using SPSS20 software.
Results: According to the results of the Friedman test, the highest perceived social impact was related to international credibility and political power with an average rank of (7.21) and the lowest was related to the ability and quality of life of athletes with an average rank of (2.52). Also, the results of logistic regression showed that there is a significant relationship between the dimensions of perceived social impact (dimensions of good feeling and enthusiasm, sports participation and health) and support in the form of willingness to spend taxes paid in championship sports. Also, there was a significant relationship between the dimensions of perceived social impact (dimensions of equality and social inclusion, good feeling and enthusiasm and local consumption and living conditions) and support in the form of willingness to follow sports news and information; Similarly, there was a positive and significant relationship between the dimensions of perceived social impact (dimensions of equality and social inclusion, good feeling and enthusiasm, sports participation and health, local consumption and living conditions) and support in the form of willingness to watch sports competitions and events on television.
Conclusion: Therefore, it is concluded that the dimensions of feeling good and enthusiasm, sports participation and health, equality and social inclusion, local consumption and living conditions, respectively, cause support for championship sports. Therefore, paying attention to these effects at different levels is a basis for paying attention to championship sports and government investment in championship sports based on the intended goals.

Keywords

Main Subjects

Social Issues in Sport Management

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Perceived Social Impacts of Championship Sport and its Effect on Willingness to Support

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Volume 15, Issue 2 - Serial Number 46Summer - 46June 2026Pages 53-74

Volume 15, Issue 2 - Serial Number 46
Summer - 46
June 2026
Pages 53-74