Document Type : Research Paper

Authors

1 Ph.D. Student in Sports Management, Sari Branch, Islamic Azad University, Sari, Iran.

2 Department of Sport Management, Sari Branch, Islamic Azad University, Sari, Iran

3 Assistant Professor in Sports Management, Sari Branch, Islamic Azad University, Sari, Iran.

10.22124/jsmd.2025.24685.2809

Abstract

Objective: The objective of this study was to presenting a conceptual model of influencing factors on entrepreneurship education in universities (Study of sports science students)
Methodology: The research method was qualitative and based on grounded theory. The statistical population of the research included faculty members of entrepreneurial management faculties of state universities, faculty members of sports science faculties of state universities across the country with entrepreneurship expertise, special and selected members and lecturers of the employment and entrepreneurship working group of the Ministry of Sports and Youth, and selected sports entrepreneurs of the country. Sampling was determined by snowball method. Data was collected from library sources and previous researches and semi-structured interviews. Next, 19 experts were interviewed, and opinion saturation was reached in 15 people. Then the interview data was analyzed by MAXQDA software.
Results: Based on the results of the research in the causal conditions section Indicators such as (Behavioral, Business-based, Creativity-based, Human resources development, Quality), in the context of indicators such as (Communication, Development and Focus, Social), in the strategies section, indicators such as (Strategic, Sustainable, Organizational), in the intervening conditions section, indicators such as (Individual, Functional) and in the outcomes section, indicators such as (Individual, Organizational, Social) were extracted.
Conclusion: According to the results of the research, it can be concluded that the programs should be directed towards creativity and innovation and by combining theoretical and practical knowledge related to sports entrepreneurship, they should move from a knowledge-oriented university to an entrepreneurial university.

Keywords