Document Type : Research Paper
Authors
1 PhD student of sports management in University of Guilan
2 Sport management, Faculty of physical education, University of Guilan, Rasht, Iran
3 Department of Urban Planning, University of Guilan, Rasht, Iran
Abstract
Objective: The purpose of this research was to identify key drivers affecting the future of Iran's sports industry with futures Studies approach.
Methodology: In terms of nature, the current research method is based on the methods of future research and foresight, analytical and exploratory, which was carried out by using a combination of quantitative and qualitative methods. The statistical population of the current research was experts (professors, experts, athletes and sports management experts) in the field of sports industry. Sampling was done in a purposeful way and 19 people were selected. After collecting the data of the first stage, 28 items that had gained more points were placed in the matrix and were evaluated and completed according to the opinions of the expert panel and analyzed using Mic Mac software.
Results: Based on the results of this research, there are various factors that affect the future of the sports industry, and the most important factors in the future of the Iranian sports industry are: joint hosting of major sports events, management stability, support for new sports businesses, meritocracy and expertise. orientation, modern and technological productions and equipment, forming multinational manufacturing companies, supporting the privatization of clubs and strengthening Iran's position in international institutions and seats.
Conclusion: In order to build a bright future for the sports industry of Iran, one should take a special look at the identified key factors.
Keywords
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