Document Type : Research Paper
Authors
1 Sports Management Student, Ardabil Branch, Islamic Azad University, Ardabil, Iran
2 Department of Physical Education, Khalkhal Branch, Islamic Azad University, Khalkhal, Iran.
3 university of mohagheghe ardebili
Abstract
The popularization of sports among the people requires financial resources.The purpose of this research was to provide a model of investment risk in the sport for all based on the foundational data theory. This research is of the (qualitative) type, in terms of the type of foundational data method. The population and statistical sample included professors and academic staff members of the sports management department and expert professors, 8 people were interviewed in the fields of economics and marketing in East Azerbaijan province, the results of the analysis of the questions showed that the factors affecting the risk of investment in the Sport for all (manpower, managers' policies) , large sponsorship planning, public participation, advertising and media marketing and development of sports attractions); Background factors affecting the risk of investing in public sports (structural (software) factors, structural (hardware) factors, technical infrastructure, licensing, relative stability of policies and rules in society, bylaws and basic laws and local and basic branding); Intervening factors on the risk of investing in sport for all (systematic risk, unsystematic risk, economic factors, legal factors, political factors and administrative factors); Effective strategies on investment risk in public sports (pathology and analysis of obstacles, continuous performance evaluation, rule of law, optimal allocation of capital in investable areas, privatization and marketing of public sports); The operational consequences of investment risk were confirmed in public sports (investment risk of sponsorships, sports cultural consequences, physical and mental health of society, intra-organizational and structural anomalies).
Keywords
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