Authors
1
PhD student in Sports Management, University of Guilan, Rasht, Iran
2
Professor of sports management at Gilan University
3
Assistant Professor of Sport Management, Islamic Azad University, Kerman Branch, Kerman, Iran
,
Document Type : Research Paper
Abstract
Objective: The objective of the article is to interpret some of the structural and content dimensions, and to analyze the sports organization process by the use of the metaphorical approach.
Methodology: This research is of the self-reflexive type which has used the “bicycle” sports metaphor for the classification of the structural relationship and of the organization based on Mintezberg concept.
Results: Considering the bicycle metaphor, the saddle of the bicycle can be considered as the Technostructure, the back wheel as the support staff, the front wheel as the operating core, the handlebar as the professional management, and its body as the middle core. The manager of the organization is to be considered as the bicycle rider who uses the technostructure and support staff advice in order to run the organization. The extent of the wind, the evenness of the road and its diversion are to be considered as a metaphor for the role of the content factors such as environment, strategy, policy and power relations, culture, technology and so on.
Conclusion: Therefore, now it’s time for the small and large sports organizations to prove they are as moving, dynamic, and flexible as the small and large bicycles of which people of the different age, gender, occupation and strength, aim and desire to use.
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