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Identification and analysis of service quality components in sports places using DEMATEL technique

,

Document Type : Research Paper

Abstract

Objectives: The main purpose of this study was to identify and analyze the service quality components in sports places using the DEMATEL technique.
Methodology: The research method is descriptive-survey. The statistical population of the research consisted of sports management professors, heads and supervisors of sports boards and athletes of the national team Mashhad city, 12 persons were selected as snowball among them. A researcher-made questionnaire was used for collecting data that was analyzed by DEMATEL technique.
Results: The results of the research showed that the component of the training programs is the most important component and has the most effect on other components. Also, the component of the club's reputation is most influential from other components of the research.
Conclusion: Therefore, sports places managers should pay attention to these factors in order to obtain more satisfaction and profitability by gaining competitive advantage than other competitors

Keywords

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Sport Management and Development
Volume 8, Issue 1 - Serial Number 17
June 2019
Pages 192-204
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