Document Type : Research Paper
Abstract
Objective: A Large number of football clubs have recently employed CSR initiatives to manage their stakeholders and leverage their societal position. The main objective of this research was to identify social priority and factors that affect on social responsibility Primer of League Iran.
Methodology: The sample consisted of 19 people's experts, administrators and faculty who were selected through theoretical sampling. This research was conducted as qualitative and used interview for data gathering. Data analyzed through three stages coding include open, axial and selective.
Results: Findings were consist 63 labels in open coding, which categorized in 14 concepts. In following six categories of cultural-moral, economic, technical, legal, political and structural were identified related to challenges of social responsibility. Also football club's priorities including education, charity, social, sport, health, environmental and management were identified.
Conclusion: According to the findings recommend, the Special committee for develop of social responsibility in Iran football league organization established then optimal strategies review and impart.
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