Abstract
Objective: The aim of this study was to provide a model of attracting factors of private sector investment in Iran's championship sport.
Methodology: The study population consisted of the whole experts in sports management, economics, private sector investors and managers of championship sport. In the qualitative phase, 18 individuals were selected purposefully and in quantitative phase, a sample of 121 people was chosen based on Cochran's formula. The instrument was a 71-item structured questionnaire. Face and content validity of the questionnaire was confirmed by 15 experts as well as the construct validity was confirmed by confirmatory factor analysis. Magnitude of combined reliability testing and Cronbach's alpha was over 0.70 for all constructs. To analyze the data in the quality phase, Delphi method was applied in three stages. In quantitative phase, descriptive and inferential statistical methods such as Kolmogorov-Smirnov, confirmatory factor analysis, path analysis were applied with SPSS16 software and SmartPLS.
Results: The results showed that the attracting factors of private sector investment were prioritized as follows: management (0.855), sport (0.821), financial and economical (0.804), marketing (0.721), media and advertising (0.655), political (0.637), support and encouragement (0.615), cultural and social (0.559) and legal (0.356) are available. The model covered a good fitness.
Conclusion: The model was an appropriate one to attract private sector investor.
Keywords
)