Volume 12 (2023)
Volume 11 (2022)
Volume 10 (2021)
Volume 9 (2020)
Volume 8 (2019)
Volume 7 (2018)
Volume 6 (2017)
Volume 5 (2016)
Volume 4 (2015)
Volume 3 (2014)
Volume 2 (2013)
Volume 1 (2012)
Keywords = loyalty
Number of Articles: 9
Modeling the Relationship Between Nonsport Products Advertised by Sport Celebrity Endorsers, with Trust, Repurchasing and Loyalty of Consumers
Volume 10, Issue 1, January 2021, Pages 162-174
The relationship between personality brands and football fans loyalty
Volume 8, Issue 4, December 2019, Pages 20-31
Explaining the relationship between the identity and loyalty of the fans on the brand evangelism of Esteghlal football club of Tehran
Volume 8, Issue 4, December 2019, Pages 70-85
Effect of Customer knowledge management on customer perceived value and loyalty in sports clubs in Mashhad
Volume 7, Issue 4, February 2019, Pages 142-155
Designing model for loyalty of sport sponsors with an emphasis on relationship marketing and quality relationship
Volume 7, Issue 1, June 2018, Pages 15-28
The Effects of Team Brand Identity Dimensions on Team Loyalty among Fans of Football Pro League in Iran
Volume 5, Issue 1, May 2016, Pages 1-18
Comparison of Attitude and Behavior of Customers toward Physical Fitness Service Centers in Rasht.
Volume 5, Issue 1, May 2016, Pages 153-168
Identification & Modeling the Relationships between Perceptions & Exclusive Attention in Loyal Customers: A Case Study on Enghelab private sector Management Services
Volume 4, Issue 1, June 2015, Pages 119-146
The relationship between swimming pools service quality, and customer’s satisfaction and loyalty to their Future return (Case study of Mazandaran province)
Volume 3, Issue 2, January 2015, Pages 77-90