Sport Management and Development
Ali Mehri; Mehrdad Moharramzadeh
Abstract
Objective: The purpose of this study was to conduct a thematic analysis of the factors influencing workers' sports in Iran.Methodology: The target population of the research consisted of experts, including university professors, directors of sports affairs of the Ministry of Cooperatives, Worker and ...
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Objective: The purpose of this study was to conduct a thematic analysis of the factors influencing workers' sports in Iran.Methodology: The target population of the research consisted of experts, including university professors, directors of sports affairs of the Ministry of Cooperatives, Worker and Social Welfare, and the worker sports federation and titled sports workers. Using the targeted snowball sampling technique, the study reached saturation at 17 participants. For qualitative data collection, in-depth interviews were conducted, and the data were analyzed following Braun & Clarke's (2008) six-step thematic analysis approach, implemented in MAXQDA 10 software.Results: The findings of this research showed that after analyzing the data, finally 112 primary concepts, 23 sub-themes and 15 main themes (strategic planning, culture building, operational planning, resources) financial, media attention, economic platforms, social standing, interactions, monitoring promotion, needs assessment, innovation promotion, information systems, infrastructure development, attitude change, efficient management) were identified as effective on sportsmanship.Conclusion: Therefore, these findings can serve as a foundation for decision-making by managers and planners to promote the development of sports in Iran.
Mahboobe Surani; Saeed Sadeghi Boroujerdi; Bahram Yousefi; Mohammad Soltanhoseini
Abstract
Objective: The purpose of this research was to identify and explain the dimensions of the organizational attractiveness of sport sciences departments and faculties of Iranian national universities from the perspective of undergraduate students.Methodology: The research method was qualitative and in the ...
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Objective: The purpose of this research was to identify and explain the dimensions of the organizational attractiveness of sport sciences departments and faculties of Iranian national universities from the perspective of undergraduate students.Methodology: The research method was qualitative and in the form of thematic analysis. The statistical population includes undergraduate students in sport sciences departments and faculties of national universities. The sampling method was purposeful and a semi-structured interview was conducted with 14 participants until theoretical saturation. The coding technique was used to analyze the data.Results: The findings showed that the organizational attractions of sport sciences faculties include three main themes: structural, conceptual, technology and innovation, which include 16 sub-themes and 65 concepts.Conclusion: This research can help managers and officials of Faculties and universities to understand the perspective of undergraduate students as external stakeholders, so they can provide better understanding for attracting them and creating, promoting and maintaining well-known organizational attractions.
Roghayeh Aghaei; Saeed Sadeghi Boroujerdi; Anahita Malek Mohammadi
Abstract
Objective: The aim of this research was identification of the challenges and opportunities of social media marketing of Premier League Football Clubs.Methodology: The research method was qualitative and was carried out using a thematic approach. Research data were collected through semi -structured interviews. ...
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Objective: The aim of this research was identification of the challenges and opportunities of social media marketing of Premier League Football Clubs.Methodology: The research method was qualitative and was carried out using a thematic approach. Research data were collected through semi -structured interviews. The statistical population included 14 professors in the field of sports marketing and social media experts. The sampling method was purposive and interviews continued until the theoretical saturation was reached. Thematic analysis method was used to revel the Basic theme, Organizing theme, Global theme.Results: The analysis of the interviews showed that Iranian football clubs can use the potential capabilities of social media as communication and marketing opportunities with their fans. Social media marketing opportunities include: unique features of social media, club brand awareness and promotion, social media business, fan engagement, online support and protection of fans. In addition, the opportunities, football clubs face challenges in using social media as a marketing tool.Conclusion: According to the results, it is suggested to the managers of football clubs to provide opportunities for increasing the activities of the fans due to the interactive nature of social media. By increasing the involvement of fans in social media, the commercial and advertising income of the club is facilitated.
Mohammad Ehsani; Hashem Kuzechian; Mohammad Khabiri; Mehdi Azadan
Abstract
Objective: Crowd management has been a necessary and integral part of the management of any event due to diverse and large amount of attendees. Mismanagement of crowd might cause irreparable losses. The goal of this study was to explore the challenges of crowd management in Iran’s Premiere ...
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Objective: Crowd management has been a necessary and integral part of the management of any event due to diverse and large amount of attendees. Mismanagement of crowd might cause irreparable losses. The goal of this study was to explore the challenges of crowd management in Iran’s Premiere Football League in order to have an effective plan in this case. Methodology: The research was conducted using qualitative method with exploratory nature. Data were collected using 23 deep interviews with selective sampling and snowball technique. We employed thematic analysis to code and analyze data. Results: Results showed the existence of challenges in 57 concepts. These concepts were changed to 14 secondary concepts in second phase of coding. Finally we had 5 main category or theme in third phase of coding including structure, behavior, policy making, socio-cultural and identity of crowd management. Conclusion: Awareness of those holding football matches in Iran from challenges presented in this paper could make them to try and plan for better management of challenges. This finally will lead to an increase in satisfaction of attendees and their decision to return, increase in safety and security standards and finally social and economic benefits.To design an effective crowd management model in Premiere League, a serious and careful consideration of these results originating from deep viewpoints of experts is proposed.
Abbas Gheshmi Meimand; Mohammad Pourkiani; Mohammad Mahdi Rahmati
Abstract
Objective: The purpose of this article is to define the culture of sport and presenting an indigenous model of the components of its, according to the anthropological definition of culture, using the theories of experts. Methodology: This article is in the framework of the qualitative research strategy ...
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Objective: The purpose of this article is to define the culture of sport and presenting an indigenous model of the components of its, according to the anthropological definition of culture, using the theories of experts. Methodology: This article is in the framework of the qualitative research strategy and interviews with 10 physical and cultural education managers and 5 cultural experts of the federations in a targeted sampling First, on the basis of common funds, the themes, related themes, the main themes and the themes of each of the categories of the topic of research are identified, finally, draws and analyzes the network of themes related to the nature of sport culture"What is sport culture?". Results: The results of the network designing are indicative of the culture of sport; there is a difference between the two themes of cultural sport and cultural sport, and these two themes are broader around the themes of organizing universal moral values, the intrinsic values of exercise, physical and physical values of exercise, national and historical values , Religious values, values of modern life and cultural anomalies of sport, define the culture of sport in Iran. Conclusion: According to research findings, culture of culture means "a set of values, norms, beliefs, customs and cultural and historical traditions affecting sporting behavior, as well as specific values derived from sports (martial arts, martial arts, and ...) influences the culture of people in the sports and community environment. "
