Sport Management and Development
Rasoul Azadi; Fariba Askarian; Fatemeh Abdavi; Hamid Ghasemi
Abstract
Objective: The current research has been carried out with the aim of designing a model of the impact of social media in the development of sports businesses.Methodology: The mixed and thematic analysis method was used in the qualitative part and the structural equation analysis method was used in the ...
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Objective: The current research has been carried out with the aim of designing a model of the impact of social media in the development of sports businesses.Methodology: The mixed and thematic analysis method was used in the qualitative part and the structural equation analysis method was used in the quantitative part. The statistical community in the qualitative part included university professors and sports business owners, who were selected after reaching the theoretical saturation limit of 17 people, and also in the quantitative part, 417 people were selected from the professors, graduates, and postgraduate students of sports management and marketing in the country. The research tool in the qualitative part included a semi-structured interview, and in the quantitative part, it included a researcher-made questionnaire with 36 questions taken from the qualitative part, whose formal and structural validity was confirmed, and its reliability was determined by Cronbach's alpha test of 91%. Data analysis was performed using SPSS and Amos version 24 software.Results: In the qualitative phase, 116 open codes were extracted and categorized into eight main variables, including the nature of social media, structural factor, online marketing, managerial factor, cultural and social factor, human resources, legal factor, and financial resources. In the quantitative phase, the findings indicated that except for the legal factor and financial resources, the remaining variables had a significant impact on the development of sports businesses. The prioritization of these influential variables is as follows: the nature of social media, structural factor, online marketing, managerial factor, cultural and social factor, and human resources.Conclusion: According to the findings of the current research, sports business owners are advised to use the necessary planning and investment for the success of their business based on the specified priorities.
Samira Feizi; Mehrzad Hamidi; seyed mohhamad hosein razavi; reza andam
Abstract
Objective: One of the main methods of financing and costs by professional sport clubs in the world, is selling tickets, as ticket sales, the lifeblood of any sport organization. Hence, the purpose of this study was to identify and analyze the factors affecting ticketing of Iran’s premier football ...
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Objective: One of the main methods of financing and costs by professional sport clubs in the world, is selling tickets, as ticket sales, the lifeblood of any sport organization. Hence, the purpose of this study was to identify and analyze the factors affecting ticketing of Iran’s premier football league. Methodology: The research method was descriptive-correlation. The statistical population of the study included all spectators over 18 years old in the Premier League in 2015/16 season. Sample size (n=324) based on factor analysis, 2 to 10-fold of the items was selected. The data collected through a made questionnaire whose face and content validity was confirmed by 15 experts in panel. To calculate reliability Cronbach’s alpha (α= .9) was used. To analyze the data, exploratory and confirmatory factor analysis was used. Results: Based on exploratory factor analysis, 33 items of ticketing in 8 factors “Facility, Cultural - Social, Attractiveness of match, Economic, Managerial, Marketing, Technology and Planning” were classified. Also, based on confirmation model, Cultural - Social factor, Marketing, Technology, Managerial, Economic, Planning, Attractiveness of match and Facility factor had highest impact on the Iran’s Premier League football ticketing respectively. Conclusion: So, clubs and League organization to better selling ticket and increase their income, must be pay more attention to Facility, Cultural - Social, Attractiveness of match, Economic, Managerial, Marketing, Technology and Planning factors.
masoume zare; noshin benar; seyed emad hoseini
Abstract
Objective: The aim of this study is designing marketing mix pattern of women’s futsal premier league by emphasizing on environmental factors and Porter’s general strategy.Methodology: At first, by library research we review the related literature and documents and design an initial questionnaire ...
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Objective: The aim of this study is designing marketing mix pattern of women’s futsal premier league by emphasizing on environmental factors and Porter’s general strategy.Methodology: At first, by library research we review the related literature and documents and design an initial questionnaire with 88 questions by a semi-structured interview with geniuses. By this questionnaire we try with 12 variables. The statistical population is futsal beneficiaries we collected data from 185 questionnaires and analyzed by using SPSS19 and Smart PLS software.Result: The findings showed that between environmental Factors and marketing mix and strategy with marketing mix is directly related. Also the relation between environmental Factors and marketing mix in the event of existence of variable mediatory strategic was indirectly significant.Conclusion: In conclusion, we should say that according to the approved model in research of the marketing pattern of women futsal league, the marketing mix influences the strategy and also the environmental factors that indicated the consideration of these variables in a comprehensive manner. At the moment can offer that the best option is improving the internal human resources with successful human of women sports in Islamic countries
Ali KHademi; nima majedi; mahdi naderi nasab
Abstract
Objective: Today, in order to survive in the sport markets, need to be dynamic. Sport marketing science provides a good foundation for proper marketing methods. The aim of this study is codify the wrestling federation marketing strategies based on SWOT analysis. Methodology: The method of this research ...
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Objective: Today, in order to survive in the sport markets, need to be dynamic. Sport marketing science provides a good foundation for proper marketing methods. The aim of this study is codify the wrestling federation marketing strategies based on SWOT analysis. Methodology: The method of this research is descriptive-survey. Based on the objective, it is applicable. Total of 73 people, including the boss, vice chairmen, committee officials, referees, and coaches of the national wrestling federation (33 people) were selected as the sample. Among the experts in the field of strategic marketing and sport marketing (40 people) were selected randomly and voluntarily. In the present research, a researcher-made questionnaire was used to study the internal and external factors of the federation's marketing strategic plan, which included 77 questions (11 strengths, 25 weaknesses, 19 opportunities, and 22 threats). The validity of the questionnaire was verified by 19 experts in this field and the reliability of the questionnaires was 0.89 by Cronbach's alpha coefficient. The swot process was used to determine the status of the organization and ranking the factors of strategic planning for Iran wrestling federation, Friedman test has been implemented. Results: According to internal, external, and strategic SWOT analysis, the findings of the research showed that the federation's marketing position is at WT rank with maintaining the current status. According to the results of the SWOT analysis matrix, it is better to use a defensive and stabilizing strategies to manage the Wrestling Federation's marketing domain. Conclusion: Therefore, codify of macro-management policies in order to make the sport more profitable, attention to the revenues from sustainable development, using the concept of outsourcing and securing the investment platform are among the most important strategies proposed in this research.
