Ali Sajedi; Sayyed Mohammad Hussein Razavi; Masoumeh Kalateh Seifari
Abstract
Objective: The purpose of this study is prioritizing city parks in designing sports city from the perspective of experts.Methodology: The present study was combined and the tools for data collection of semi-depth interviews with experts in quality and questionnaire in quantitative part with planning ...
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Objective: The purpose of this study is prioritizing city parks in designing sports city from the perspective of experts.Methodology: The present study was combined and the tools for data collection of semi-depth interviews with experts in quality and questionnaire in quantitative part with planning experts, urban architecture and sports management were continued in the qualitative part of interviews until the arrival of Shubaa Nazari. The validity of the data was confirmed by the review of three participants. To confirm the repetition of codes by two experts. The quantitative part of the questionnaire was distributed in 21 questions of 9 values. Validity of the panel of experts and reliability was confirmed using FuzzyAHP package in R software and prioritized using AHP.Results: The results showed that park components are park (0.264), sports park (0.231), public park (0.190), elderly park (0.114), gardens (0.081), amusement park (0.073) and adventure park (0.047).Conclusion: Among the various parks of Park Street, the most important and adventure park is the least important in designing sports city in terms of planning specialists, urban architecture and sports management.
forough mohammadi; Masoumeh Kalateh seifari; seyed mohhamad hosein razavi; hassan farsijani
Abstract
Objective: The purpose of the present study was to identify and level the relationship between the empowerment of export performance with a global class approach with an emphasis on the export strategy of sport products by employing an interpretive-structural modeling approach.Methodology: The present ...
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Objective: The purpose of the present study was to identify and level the relationship between the empowerment of export performance with a global class approach with an emphasis on the export strategy of sport products by employing an interpretive-structural modeling approach.Methodology: The present study is a cross-sectional, developmental-applied study. Based on Glyzeria's approach and deep interview with 15 people (economists, sports marketing managers, industrial management, familiar with the global class, sports products manufacturers), NVIVO10 software provides the main factors of the model in the form of 97 open source, 12 selective codes and 5 theoretical identification codes Then, using the interpretive-structural modeling process in the MATLAB2014 software environment, the level and internal relations between the extraction factors were determined and finally, by MICMAC analysis based on the conductivity and dependence.Results: The results showed that the model factors are at 5 levels and strategies (concentration, development and competitive power of Porter) are at the lower levels of the model and have the most impact on other factors and cause the emergence or exacerbation of export strategies of sports products, factors of production and Service in the world class (quality, innovation, flexibility, time reduction, price reduction) (after-sales service and after-sales service) and the world-class sports industry and empowering the export performance of sports products. MICMAC analysis shows that export strategies (development strategy, focus, Porter's competitive force) with high permeability and low affinity (innovation, quality, flexibility, time reduction, price reductions, world-class service, sales and services) After sales) with high penetration and high dependence, driving and stimulating (world-class sports industry).Conclusion: According to the export strategies introduced of any plans and actions by sport reward managers, in order to enhance the export performance of sports products in support of Iranian sports and products, it is necessary to pay attention to the key role of these factors.
hasan gholami ghajari; Masoumeh Kalateh seifari
Abstract
Objective: The purpose of the research was to explain the relationship between the identity and loyalty of the fans on the brand evangelism of the Esteghlal football Club of Tehran.Methodology: This research was Correlational and functional based on structural equation modeling that was done as a field ...
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Objective: The purpose of the research was to explain the relationship between the identity and loyalty of the fans on the brand evangelism of the Esteghlal football Club of Tehran.Methodology: This research was Correlational and functional based on structural equation modeling that was done as a field survey. The statistical population of the study consisted of all the fan of Esteghlal Club of Tehran, who came to the Azadi Stadium in the third week of the Premier League 2016-2017. The sample size was determined by structural equation sampling method and 252 correct questionnaires were used. The modified identity questionnaire of Mell & Ashforth (1992), the loyalty questionnaire of Mahoney et al. (2000), the intention to buy of Bacra and Carnage (2011), the positive brand advertising of Power and Associates (2008) and the negative brand advertising of Matzler et al (2007) were used. The face and content validity of the questionnaire was survey and reliability was counted by Cronbach's alpha and composite reliability. Data was analyzed by SMARTPLS software.Results: Findings showed that identity has a significant effect on loyalty and indicates a significant effect of loyalty on the factors contributing to brand evangelism. Also Identity had a significant effect on some of the factors contributing to brand evangelism.Conclusion: Clubs managers need to associate the identity of the fans with the club, so as to increase the loyalty of the fans, will make them bargaining in the brand communities.
