Negin Ahmadi; mirhasan seyedameri
Abstract
Objective: purpose of this study was identification and analysis of motivational indicators for sport expenditures (time and money).Methodology: The research method was descriptive, analytical and a combination of quantitative (questionnaire) and qualitative methods (Semi-structured interview) and was ...
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Objective: purpose of this study was identification and analysis of motivational indicators for sport expenditures (time and money).Methodology: The research method was descriptive, analytical and a combination of quantitative (questionnaire) and qualitative methods (Semi-structured interview) and was completely practical. The statistical population was 156 people consist of the sports science professors in the state universities, Azad and Payam Noor, managers, assistants, experts in the General Directorate of Sports and Youth and also the General Department of Education, Sports and Youth of Urmia and finally physical education expert’s teachers. The statistical sample was also estimated based on the total number and non-random method. The validity of the researcher's questionnaire was confirmed by 10 professors of the central research center. The reliability coefficient of the questionnaire was an acceptable value of 0/84. The data were analyzed with the Kolmogorov-Smirnov (KS) test, factor analysis test and one-sample t-test, and finally with the Friedman and Chi-2 test.Results: The findings of the research showed that the most important influencing indicators in the sport expenditures was intra-personal factors (mental-attitude, health, cognitive-knowledge and planning-targeting factors) and extra-personal factors (social-cultural, economic factors, facilities and equipment, legal and finally media and advertising).Conclusion: The consequence of paying attention to intrapersonal and intrapersonal factors, will including: increases health, creates an active and healthy lifestyle, returns investment and reduces the cost of treatment and finally develops citizens' sports participation.
Mehrdad Moharramzadeh; Mirhasan Seyed Ameri; Mohammadamin Sayadi; Mitra Mohammadi
Volume 2, Issue 2 , July 2014, , Pages 31-45
Abstract
AbstractObjective: The purpose of this study was to evaluate the most influential indicators on development of sport tourism marketing west Azerbaijan province.Methodology: This is a descriptive- analytical study. The statistical population consists of sport expert members of Cultural Heritage and Tourism ...
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AbstractObjective: The purpose of this study was to evaluate the most influential indicators on development of sport tourism marketing west Azerbaijan province.Methodology: This is a descriptive- analytical study. The statistical population consists of sport expert members of Cultural Heritage and Tourism organization (n=24) and sport expert members of physical education (n=50) that work in west Azerbaijan province. Research tools were marketing indicators Questionnaire of Bidokhti and Nazari (2009) with reliability of (α= 0. 82) Which is based on five Lickert scale. Its validity was confirmed by means of sport management experts’ view. Also, the data were analyzed by one sample T-Test and Friedman at the level of p≤0.05.Results: The results showed that all of the indicator including modification of country’s massive investment, development of infrastructures, attention to tourism attractions, promotion activities and regulating guidelines based on distribution of attractions are the influential in development of sport tourism marketing in west Azerbaijan province.Conclusion: Developing suitable infrastructure development, promotion activities, distribution of attractions in all areas of this province instead of a specific area, paying attention to sport tourism attractions, and modification of the country’s massive investment in the field of sport tourism are respectively the procceding which of west Azerbaijan province.Keywords: Tourism attractions, Sport tourism, Sports tourism marketing.
