Yasser Safar; Seyyed Moeteza Azimzadeh
Abstract
Objective: The purpose of this study was to investigate the factors affecting the development of bicycle culture in the Ferdowsi University of Mashhad. Methodology: The present research is descriptive - analytical. The research population consisted of all the male students (9,234) in the Ferdowsi university ...
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Objective: The purpose of this study was to investigate the factors affecting the development of bicycle culture in the Ferdowsi University of Mashhad. Methodology: The present research is descriptive - analytical. The research population consisted of all the male students (9,234) in the Ferdowsi university of Mashhad in the second semester of the 2013-2014 academic year. Through Cochran formula, the 312 students were selected as sample. Results: The results showed that more than 86% of students wanted to use the bicycle on campus. The students' first priority to use bicycle was the physical activity and sport. Also, Friedman test showed that the most important factors to develop bicycle culture were equipment and facilities, incentive-supportive policies, and education - advertisement programs respectively. Conclusion: If the university authorities provide conditions for students to ride their own personal bicycles in the university, the bicycle culture will be developed. Moreover, the university needs to develop a comprehensive plan to meet the priorities identified in this research to promote cycling.
Yasser Safar; Seyed Morteza Azimzadeh; Azar Kafashpoor
Volume 5, Issue 1 , May 2016, , Pages 85-102
Abstract
Objective: Nowadays, developing and managing strong brands are not restricted to products, teams and leagues but they are also followed among specific individual athletes. Hence, the purpose of this research was to analyze the effective factors to make the brand image of athletes. Methodology: The present ...
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Objective: Nowadays, developing and managing strong brands are not restricted to products, teams and leagues but they are also followed among specific individual athletes. Hence, the purpose of this research was to analyze the effective factors to make the brand image of athletes. Methodology: The present research was applied based on research purpose, field based on data collection, descriptive-correlation based on methodology. The study population consisted of all male students in physical education universities in the city of Mashhad in the second semester of 2013-14 academic year (N=1083). To determine the sample size, PASS software was used. On this basis, the required sample size was estimated to be 308 people. The questionnaire was distributed to a randomly cluster. In order to analyze the research data, confirmatory factor analysis software was used with AMOS21. Results: The results showed that, factors on and off field, both had a significant relationship with the athlete’s brand image. Furthermore, it was found that the style of athletic competition and sportsmanship, with the highest and lowest loadings of 0.91 and 0.52, impact the athlete’s brand image. Conclusion: In addition to pay attention to the factors on filed, athlete should look for factors of off field to create a positive image of themselves. Also, personal brand should be based on their competitive advantage to achieve the main goal of branding which is to create a distinction.
