Zahra Asgari Gandomani; Alireza Elahi; Hossein Akbari Yazdi; Ali Motie Nasrabadi
Abstract
Objective: The purpose of this article is to investigate the theoretical concepts and applications of e-sports in sports marketing.Methodology: The method of this study is a review of studies conducted in the field of e-sports to provide a complete continuum about this new field in the world of sports.Findings: ...
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Objective: The purpose of this article is to investigate the theoretical concepts and applications of e-sports in sports marketing.Methodology: The method of this study is a review of studies conducted in the field of e-sports to provide a complete continuum about this new field in the world of sports.Findings: With the advent of the Internet in today's world, e-sports emerged one after another and became an important aspect of sports consumption in the virtual world. Consumer demand for e-sports has attracted a significant portion of the sports and entertainment-related industries. Especially the last decade can be considered as the decade of growth and flourishing of potential business opportunities in this field. A review of articles from the last decade shows that this field has been a novel and popular field for academics and sports marketing researchers.Conclusion: In this article, while presenting the history and definitions, important variables and different fields of study in the field of e-sports marketing are introduced. Also, at the end, research suggestions are presented to researchers interested in the field of sports marketing.
rohollah fathian; Alireza Elahi; hossein akbari yazdi
Abstract
Objective: The purpose of this study was to investigate the effects of attractiveness, specialty and trustworthiness of sports celebrities on the desire to buy sports goods.Methodology: The method of doing this quasi-experimental study, in pre-test and post-test, is in a volunteer sample of 60 students ...
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Objective: The purpose of this study was to investigate the effects of attractiveness, specialty and trustworthiness of sports celebrities on the desire to buy sports goods.Methodology: The method of doing this quasi-experimental study, in pre-test and post-test, is in a volunteer sample of 60 students of physical education students of Kermanshah Azad University. For this purpose, the volunteers were promoted through a social network of telegrams for one month under the influence of simulated advertising for a fake and unrealistic sports shoes brand by a well-known athlete. The data were collected using standard questionnaire of brand-product enthusiasm, Zichekovsky (1985), and a well-known person's questionnaire in Ohanian's (1990) advertisements. Then, using SPSS 23 and t-test methods, Cohen d and multiple regressions were analyzed.Results: The results of the participation evaluation of the research variables showed that attractiveness (β = 0.303, p <.001), trust (β = 0451, p <.001) and specialty (β = 216, p <. 001) have led to meaningful participation in the dependent variable, tend to be bought.Conclusion: The experts of the sports industry of the country have special attention to the attractiveness, specialty and trust of the famous sports people and the use of mobile social networks to advertise sports goodsConclusion: Industry experts in the field of sports advertising should pay particular attention to the use of advertisements from celebrities, the dimensions of attractiveness, the expertise and trust of these individuals and mobile social networks.
sara Bouzhmehrani; seyed mohhamad hosein razavi; morteza dousti; hosean akbarihossein; Alireza Elahi
Abstract
Objective: This study conducted to recognize the obstacles and directions of quality management implementation in Iran Sport Federations.Methodology: The method of research was mixed (qualitative & quantitative); in qualitative phase, the obstacles and direction have recognized through deep, solitary ...
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Objective: This study conducted to recognize the obstacles and directions of quality management implementation in Iran Sport Federations.Methodology: The method of research was mixed (qualitative & quantitative); in qualitative phase, the obstacles and direction have recognized through deep, solitary and semi structured interviews and content analysis of library studies, and in quantitative phase the identified axis’s have priorised through paired comparison questionnaires and AHP. The participants in both phases were selected by targeted and snowball sampling among heads of federations, top national sport managers and experts of sport management and interviews have been done until reached to theoretical saturation.(17 Experts)Results: The result of open and axial coding of interviews and library studies, conducted to identifieng 59 abstacles that categorized therough Axial coding to 7 overall subjects; Forthermore 63 efective solutions and intitutions also recognized and categorized in 7 overall subjects. Conclusion: The main identified subjects of obstacles orderly were organizational culture, human resources and managers, processes and innovation, society and athletic environment, management and planning, rules and organizational structure, IT and corresponding directions was SRM development system and process development and training and culture making. Like most other quality management models, identifying the needs and expectations of costumers, had highest priority in this research.
seyedamir Ojagh; hossein akbari yazdi
Abstract
Purpose: The general purpose of the study was to analyze the state of affairs and the effects of risk in the Volleyball World Volleyball Championships using the FMEA model.Methodology: The research method was descriptive using mix method. For data gathering, exploring, prioritizing and classifying the ...
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Purpose: The general purpose of the study was to analyze the state of affairs and the effects of risk in the Volleyball World Volleyball Championships using the FMEA model.Methodology: The research method was descriptive using mix method. For data gathering, exploring, prioritizing and classifying the risks, we made a researcher-made questionnaire (24 q) after the acritical studies and semi-structural interviews, that expert certified its content validity. Also for weighting the three main factors of FMEA: Occurrence, Effects and Detect probability, AHP was used, and Inconsistency rate was 0/00864. The statistical population was Experts of risk management and Executive managers of VWL; 22 participants.Results: Analyzing hierarchical analysis showed that the intensity of impact index with the weight of 0.636 was the most important component of the three factors of the model (FMEA) and finally, each of the risks based on the amount (RPN), from the highest to the lowest The most amount they achieved was prioritization, and for every risk they were given.Conclusion: According to the results of the research, the most important identified risk is "population entry more than salon capacity". To this end, it is recommended that the volleyball federation, based on expert advice, including (ticket sales based on the capacity of the hall / barring people without tickets / supervising the work of ticket vendors / using trained police forces to prevent crowds Of possible capacity) to control the most important identification risk.
maryam taherikia; Reza Khorshidi; hossein Akbari Yazdi
Abstract
Objective: The purpose of the present study was to evaluate the quality of websites affiliated to sports organizations in Iran and to provide solutions to improve their quality.Methodology: To this end, the Website Quality (WebQual) questionnaire developed by Luciano, Watson, and Goodhue (2007) ...
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Objective: The purpose of the present study was to evaluate the quality of websites affiliated to sports organizations in Iran and to provide solutions to improve their quality.Methodology: To this end, the Website Quality (WebQual) questionnaire developed by Luciano, Watson, and Goodhue (2007) whose validity and reliability had been confirmed by specialists in the field of Sports Quality Management was used to evaluate the Iranian websites and to specify users’ needs. The statistical population of this study included all the students of Physical Education enrolled in the University of Tehran of which a total number of 168 individuals were recruited as the study sample. After determining the users’ needs (using the WebQual questionnaire) through the Quality Function Deployment (QFD) technique and taking the website of Varzesh3 into account as the organization evaluated and the one with the highest level of service quality compared with other three sports websites as model organizations, customers’ needs were converted into service features.Results: In this respect, the results of implementing the QFD technique showed that quick upload of information to a website, ability to interact with a website to receive appropriate information, and easy-to-read webpages in a website had the highest relative weights as the most important needs among users.Conclusion: According to the QFD comments and the QFD team;service features such as user-friendliness, convenience to search for information, consistency between a website and users’ expectations, and capability of establishing forum panels in websites were among the most significant components identified and the desirable technical features which were also strongly correlated with sports website users’ needs.
nasim keshmiri; Alireza Elahi; hossein akbari yazdi
Abstract
Objective: Advertising impact assessment is one of the important parts of advertising plan. In this regard, advertising through sport need a standard and specific tool. The aim of this study was design a questionnaire advertising effectiveness through sport based on AIDA model and then to determine validity ...
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Objective: Advertising impact assessment is one of the important parts of advertising plan. In this regard, advertising through sport need a standard and specific tool. The aim of this study was design a questionnaire advertising effectiveness through sport based on AIDA model and then to determine validity and reliability of it. Methodology: The opinions of expert`s group used to determine the content and face validity of questionnaire. Also to determine the construct validity and reliability, first, among the present spectators in Azadi Stadium, 45 people in the pilot study and 366 people participated in the main study. Results: The results of confirmatory factor analysis (CFA) show the confirmation of construct validity of Measurement tool and the results of internal consistency with using Cronbach's alpha (α =0.84) and composite reliability (CR= 0.91) was acceptable. Conclusion: This tool can clearify impact challenges of successful advertisement by evaluating 4 concesctive steps of evaluation of advertisement effectiveness model (AIDA model). This tool have ability to assessment of advertisement through sport effectiveness and it can be use by corporate that have advertisement through sport for their product and marketing and advertising researchers.
atefeh asadzadeh; Alireza Elahi; Hossein Akbari Yazdi
Abstract
Objective: The identification of barriers to relationship marketing will make easier achieving the main objectives of relationship marketing. For this purpose, researchers are looking for valid and reliable tool. Therefore, this study aimed to determine the validity and reliability of relationship marketing ...
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Objective: The identification of barriers to relationship marketing will make easier achieving the main objectives of relationship marketing. For this purpose, researchers are looking for valid and reliable tool. Therefore, this study aimed to determine the validity and reliability of relationship marketing barriers in fans management researcher made questionnaire. Methodology: In this regard, the content and face validity of questionnaire was confirmed by a group of experts. Conducting the pilot study on 41 cases, the Cronbach's alpha was used to determine the reliability of questionnaire (α= 0.702). Also, 141 questionnaires were collected for assessing the construct validity of research tool. The confirmatory factor analysis was used to test the construct validity of questionnaire. Results: The LISREL output showed that the selected indicators for assessing the relationship marketing components were valid and could well evaluate relationship marketing.. Conclusion: Based on these findings, it was concluded that the adapted questionnaire of relationship marketing barriers could be used as a reliable and valid scale in management of fans
