Jalil Pourzarnegar; Ebrahim Alidoust Ghahfarrokhi; Hossein Rajabi Noosh Abadi
Abstract
Objective: With the development of information technology and its entry into people's lives, new needs have emerged, including the development of sports in society; Therefore, the purpose of the research is the social media model in the development of sport for all.Methodology: This research was conducted ...
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Objective: With the development of information technology and its entry into people's lives, new needs have emerged, including the development of sports in society; Therefore, the purpose of the research is the social media model in the development of sport for all.Methodology: This research was conducted qualitatively with a data-based approach (Strauss & Corbin). Information was obtained through documentary studies and semi-structured interviews with the statistical population, including 15 professors and experts aware of the research topic until the theoretical saturation. The sampling method is non-random and purposeful. Open, axial and selective coding methods were used to analyze the data.Results: As a result of data analysis, 5 main categories, 20 sub-categories and 162 open source concepts were identified. Causal factors: (manpower, users, athletes and people interaction); Underlying factors: (technological advancement, ease of access, abundance of information, dynamism, freedom of expression and optimal price); Influencing factors: (barriers, filtering), strategies: (media management, introduction of new sports, taking advantage of opportunities, investment, socio-cultural activities) and consequences (development of sport for all, social media acceptance, public participation) were introduced.Conclusion: According to the model design of this research, it seems that by implementing the research model and benefiting from its achievements, it can be used in the development of sport for all through social media.
mehriye panahi; Mahmoud goodarzy; majid jalali; Ebrahim Alidoust Ghahfarokhi
Abstract
Objective: In the present century, universities, as the mother organization in all fields, have duties beyond higher education, and in order to reduce the burden of unemployment problems, university graduates must work with the government, proper strategic management in for these purposes and the formation ...
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Objective: In the present century, universities, as the mother organization in all fields, have duties beyond higher education, and in order to reduce the burden of unemployment problems, university graduates must work with the government, proper strategic management in for these purposes and the formation of fourth generation universities with their functions can remove a huge burden from the government. The aim of this study was to identify the dimensions of the acceleration of physical education faculties of public universities towards fourth generation universities. Methodology: The research method was mixed and the data collection tools were interviews and questionnaires. The statistical population included all professors of physical education in the country's public universities, which numbered 325 people. The statistical sample was selected by total number method and 218 questionnaires were returned by distributing all questionnaires. Results: Delphi results of exploratory and confirmatory factor analysis showed that 12 dimensions including dimensions of scientific and social responsibility, environmental dynamics and organizational mission, reproductive growth centers, customers and competitors, information systems, industry relations, government role, structure and context, Active management and leadership, human resources, playing the role of 4th generation faculty, educational and research quality were identified. Conclusion: Therefore, the fourth generation physical education schools, according to the identified holidays, can lead to increasing wealth and creating employment for graduates.
Mohammad Mazyari; mehrzad hamidi; mohammad khabiri; Ebrahim Alidoust Ghahfarokhi
Abstract
Objective: The aim of this study was to investigate the effect of sense of brand community on attendance and media consumption among football Pro-League spectators through the mediator role of perceived risk. Methodology: The target population included football spectators of the sixteenth ...
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Objective: The aim of this study was to investigate the effect of sense of brand community on attendance and media consumption among football Pro-League spectators through the mediator role of perceived risk. Methodology: The target population included football spectators of the sixteenth season of IRAN Pro-League, such that 365 people were selected through random- available sampling as the samples of this study. Sense of brand community was measured by Hedland’s questionnaire (2011) , with the reliability (α=.96), and, consequently, attendance, media consumption and perceived risk were measured by the researcher-made questionnaires (α=.70, α=.82, and α=.91, respectively). furthermore, the questionnaire’s face validity was investigated according to some field-specialist sport management scholars. Structural Equation Modeling was used to analyze the data. Results: The results showed that sense of brand community has a positive and significant effect on attendance in stadium and sport media consumption, and it has negative and significant effects on perceived risk. In addition, the perceived risk has a negative and significant effect on attendance in stadium, and has it positive and significant effect on sport media consumption. Furthermore, indirect results showed that perceived risk acted as a mediator between the sense of brand community and attendance in stadium. Conclusion: To increase spectators’ attendance in stadium it is essential to reinforce the fan community and consider the factors that increase perceived risks.
Ali Saberi; GHodratallah Bagheri; Hamidreza yazdani; Ebrahim Alidoust; Mohammad Hossein Ghorbani
Abstract
Objective: The purpose of this research was to designing social marketing mix model for the development of the sport.Methodology: The research method was a combination of quantitative and qualitative methods and according to qualitative data collection in the first step and quantitative validation it ...
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Objective: The purpose of this research was to designing social marketing mix model for the development of the sport.Methodology: The research method was a combination of quantitative and qualitative methods and according to qualitative data collection in the first step and quantitative validation it in the next phase was mixed exploration. The statistical population in this research were all experts in the academic or executive. Method of sampling in qualitative section in the present research initially was judgment and targeting and continuing for the purpose to collect data was used a snowball sampling method .In this research, with interviewing of 13 people from samples was reached to theoretical saturation. The data collection tools in the first step was interview and after coding and identifying themes and indexes A questionnaire was Was drafted and used to design and validate the model. Data analysis was done in the qualitative section with using theme analysis and in the quantitative part with using SPSS and LISREL software.Results: The results of the themes analysis showed that Social marketing mix consisted of 6 P (Product, place, price, promotion, people, and physical evidence). Also the results of confirmatory factor analysis showed that model was good fit, also, Quantitative results of the research showed that the identified factors were not in desirable conditions for the development of sport for all.Conclusion: According to the results of this study, having a marketing and customer orientation view for the purpose of developing sport for all is necessary, One of the effective factors in this area is attention to the elements of marketing mix that officials and practitioners involved in the development of sport for all and promotion of health in the country In order to increase people participation in sport and physical activity can make use it.
