yaser ahmadi; zahra sadat mirzazadeh; morteza azimzade
Abstract
Objective: The purpose of this paper is to explore the impact of individual characteristics and brand-specific features and finally designing a Model of consumer purchase behavior toward Foreign brands of Sports apparel that are available in the Iran market Methodology: The statistical population of ...
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Objective: The purpose of this paper is to explore the impact of individual characteristics and brand-specific features and finally designing a Model of consumer purchase behavior toward Foreign brands of Sports apparel that are available in the Iran market Methodology: The statistical population of the study consisted of Sports experts. The research sample size is equal to the population size and the census is taken. A questionnaire was used to collect the data, are used by Kumar et al, Which Validity of the model and the relationship between the studied variables was approved by the techniques of Structural equation Modeling. Results: The results show that Self-concept of individuals has no role in their orientation toward domestic brands of Sports apparel, but need for uniqueness have been effective on individual’s orientation toward brand. On the other hand, brand orientation has also positive impact on both emotional value and perceived quality of domestic brands of Sports apparel. Also according to results, increasing brand orientation, not increase their purchase intention. All dimensions of brand in this study, both perceived quality and emotional value have significant positive impact on consumer’s purchase intention toward domestic brands of Sports apparel. Conclusion: Domestic manufacturers must develop their own brand products, also Sports apparel sellers have to offer in their stores are foreign brands
Yasser Safar; Seyyed Moeteza Azimzadeh
Abstract
Objective: The purpose of this study was to investigate the factors affecting the development of bicycle culture in the Ferdowsi University of Mashhad. Methodology: The present research is descriptive - analytical. The research population consisted of all the male students (9,234) in the Ferdowsi university ...
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Objective: The purpose of this study was to investigate the factors affecting the development of bicycle culture in the Ferdowsi University of Mashhad. Methodology: The present research is descriptive - analytical. The research population consisted of all the male students (9,234) in the Ferdowsi university of Mashhad in the second semester of the 2013-2014 academic year. Through Cochran formula, the 312 students were selected as sample. Results: The results showed that more than 86% of students wanted to use the bicycle on campus. The students' first priority to use bicycle was the physical activity and sport. Also, Friedman test showed that the most important factors to develop bicycle culture were equipment and facilities, incentive-supportive policies, and education - advertisement programs respectively. Conclusion: If the university authorities provide conditions for students to ride their own personal bicycles in the university, the bicycle culture will be developed. Moreover, the university needs to develop a comprehensive plan to meet the priorities identified in this research to promote cycling.
Yasser Safar; Seyed Morteza Azimzadeh; Azar Kafashpoor
Volume 5, Issue 1 , May 2016, , Pages 85-102
Abstract
Objective: Nowadays, developing and managing strong brands are not restricted to products, teams and leagues but they are also followed among specific individual athletes. Hence, the purpose of this research was to analyze the effective factors to make the brand image of athletes. Methodology: The present ...
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Objective: Nowadays, developing and managing strong brands are not restricted to products, teams and leagues but they are also followed among specific individual athletes. Hence, the purpose of this research was to analyze the effective factors to make the brand image of athletes. Methodology: The present research was applied based on research purpose, field based on data collection, descriptive-correlation based on methodology. The study population consisted of all male students in physical education universities in the city of Mashhad in the second semester of 2013-14 academic year (N=1083). To determine the sample size, PASS software was used. On this basis, the required sample size was estimated to be 308 people. The questionnaire was distributed to a randomly cluster. In order to analyze the research data, confirmatory factor analysis software was used with AMOS21. Results: The results showed that, factors on and off field, both had a significant relationship with the athlete’s brand image. Furthermore, it was found that the style of athletic competition and sportsmanship, with the highest and lowest loadings of 0.91 and 0.52, impact the athlete’s brand image. Conclusion: In addition to pay attention to the factors on filed, athlete should look for factors of off field to create a positive image of themselves. Also, personal brand should be based on their competitive advantage to achieve the main goal of branding which is to create a distinction.
Hashem Kozechian; Mohammad Ehsani; Sayedmortezah Azimzadeh; Asadolah Kordnaeij; Baranda Pitts
Volume 3, Issue 1 , April 2014, , Pages 51-68
Abstract
AbstractObjective: Nowadays, the new enterprises are recognized as the main sources of job creation, innovation and development in today’s business world. Therefore, identifying influencing factors that play key roles in the start-up of Small and Medium Sized Enterprises (SMEs) is critical.Methodology: ...
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AbstractObjective: Nowadays, the new enterprises are recognized as the main sources of job creation, innovation and development in today’s business world. Therefore, identifying influencing factors that play key roles in the start-up of Small and Medium Sized Enterprises (SMEs) is critical.Methodology: Thus, the purpose of this study is to analyze factors influencing Small and Medium sized sport Enterprises (SEMs) start-ups and develop a proper model. The methodology followed in this study was descriptive-correlative. The population consisted of owners of small and medium sized sport enterprises (N=1500) from which 258 persons were randomly selected. For data collection, the individual factors questionnaire including entrepreneurial character (α=.77), entrepreneurial skills (α= .75); environmental factors (α=.77); capital factors (α=.77); and the business establishment competence questionnaire (α=.81) were used. To analyze the data, the appropriate descriptive and inferential statistics as well as the structural equation modeling with Amos16 software were used.Results: The results showed that all the three individual, environmental and capital factors had a positive and significant relationship with business establishment. However, the fitted research model showed that only individual factors could play a significant role in establishing an effective sport business; while, the environmental factor also influenced its establishment indirectly through the individual factor.Conclusion: The findings of this research put emphasis on the importance of individual factors in the success of establishing small and medium-sized sports businesses.Keywords: Entrepreneurship, Influential factors, Sport businesses, Start-up.
