sardar mohammadi; ferhad haideri
Abstract
Objective: The purpose of this study was to investigate the anti-brand community in professional Football in Iran by studying Esteghlal and Persepolis teams Fans in social networks.Methodology: The research method was qualitative (Grounded Theory). The population consisted of sports marketing experts ...
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Objective: The purpose of this study was to investigate the anti-brand community in professional Football in Iran by studying Esteghlal and Persepolis teams Fans in social networks.Methodology: The research method was qualitative (Grounded Theory). The population consisted of sports marketing experts and professors and social media managers and fans. The statistical sample was selected based on theoretical saturation (17 subjects and 63 documents) by purposive and accessible method. In-depth interviews were used for data collection and three coding steps were used for data analysis using Maxqda software.Results: The main perspectives of analyzing the anti-brand behavior of Esteghlal and Persepolis Fans included four approaches of behavior, causes, strategy and outcome that formed a structural model. The results showed that anti-brand behaviors included both positive and negative behaviors. Causes of behavior involving cultural-social, sport, individual, and structural dimensions; coping strategies include two marketing and branding and training and culturalization approaches and possible consequences include both behavioral-cultural and commercial and managerial perspectives.Conclusion: According to the findings, it can be said that the anti-brand behavior of Fans of the country's top Teams in social media has a variety of different types and causes that had different consequences. Therefore, it requires a variety of diverse and appropriate strategies and solutions.
sardar Mohammadi; Mohammad Soltan Hosseini; mojtaba ghasemi
Abstract
Objective: The purpose of this study was to identify the components of sport furniture in Isfahan city parks. Methodology: The research method was qualitative. The statistical population of the study was consisted of all users of Isfahan sport parks who used these parks for sport and physical activity ...
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Objective: The purpose of this study was to identify the components of sport furniture in Isfahan city parks. Methodology: The research method was qualitative. The statistical population of the study was consisted of all users of Isfahan sport parks who used these parks for sport and physical activity at least 2 years and 3 times a week. From 15 regions of Isfahan, 6 regions (1, 4, 5, 9, 10, 12) were selected according to their geographical location, and 2 parks from each region (12 parks in total) were selected, and through snowball sampling, 46 parks users were interviewed (depending on their gender and age). After three stages of open, axial, and selective coding, the categories were extracted. NVIVO10 software was used to analyze the qualitative data. Results: Extracted components were categorized into five factors: cultural-educational factor, place, sports facilities and equipment factor, welfare and financial infrastructure factor, motivational factor, social factor and women's special factor. Conclusion: Isfahan sports authorities can with improve the amenities, sports in the parks, sports institutionalize between men and women, inform the public and ... provide the opportunity for all classes to participate in sports in the parks.
sardar mohammadi
Abstract
Objective: Quantitative methodology research was conducted as a pilot study in the form of a semi-experimental pre-test-post-test three-group An accessible sample of 69 individuals was identified and randomly replaced in three groups of 23 (experimental-novice-traditional-control trial). Methodology: ...
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Objective: Quantitative methodology research was conducted as a pilot study in the form of a semi-experimental pre-test-post-test three-group An accessible sample of 69 individuals was identified and randomly replaced in three groups of 23 (experimental-novice-traditional-control trial). Methodology: The course included a theoretical part for 2 sessions and 13 weeks of practical session (2 hours). Resource-made questionnaires (information technology experience) and standard (computer and internet self-efficacy, attitudes toward computers and the Internet, computer anxiety) were used in pretest, posttest and feedback questionnaire in post-test. Analysis of covariance was not restored because presuppositions, the dependent variables were calculated by subtracting the pre-test and post-test to compare each of the dependent variables among the three groups varied between groups, ANOVA test and post hoc test was used. Results: Results showed that attitudes towards computer(sig: 0/001) and internet(sig: 0/001), internet(Sig = 0.041) and computer self-efficacy(Sig = 0.023) and computer anxiety(sig: 0/001) in the control group and the experimental and control groups. Tukey test showed that the difference in attitude toward computers and the Internet, Internet self-efficacy and computer anxiety caused by the difference in the modern with the traditional three groups and the control group. But this difference in computer self-efficacy variable was significant only with the traditional group. Conclusion: Finally, we can say that students fully aware of the development of ICT in their professions physical education. Therefore, the conviction among physical education students in the ICT knowledge and skills are useful and necessary.
sardar Mohamadi; abed mahmoodian
Abstract
Objective: social Medias are developing technologies for communication among fans and sport teams and athletes. The following survey was done for investigating the impact of using Instagram in athletes brand image.Methodology: 368 people from the students of the University of Kurdistan were chosen as ...
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Objective: social Medias are developing technologies for communication among fans and sport teams and athletes. The following survey was done for investigating the impact of using Instagram in athletes brand image.Methodology: 368 people from the students of the University of Kurdistan were chosen as samples based on Kargiand Morgan Tables regarding the ration of the society. The following survey was done with descriptive correlation method. From the standard questionnaires Self-connection (Turri and et al.), relationship (Fletcher and et al.), authenticity (Chandra and et al.), attachment (Mael & Ashforth’s), and athlete brand image (Arai and et al.) were used why their form and content validity and its internal consistency were verified respectively by specialists and by Cronbach's alpha, and SEM model was used for the analyses of the data.Results: The results showed that model of the survey is of a good fitness, and it can be a suitable model for the role of using social media of Instagram in brand image.Conclusion: It can be argued that if athletes manage their using of social media, they can improve their brand image and use from its benefits. Accordingly, the proposed variables in the model can be suitable determiners of the impact of social media of Instagram in depicting the athletes brand image.
sardar mohammadii; mojtaba ghasemi
Abstract
Objective: The purpose of this study was to investigate the relationship between team achievement and sport involvement in the purchase intention with mediator variables sponsor image, team attachment and sponsor awareness. Methodology: The research method was descriptive survey. The statistical population ...
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Objective: The purpose of this study was to investigate the relationship between team achievement and sport involvement in the purchase intention with mediator variables sponsor image, team attachment and sponsor awareness. Methodology: The research method was descriptive survey. The statistical population were all fans of Esteghlal team that at least one game from the stadium to watch the team and sample size was determined 420. The Research data were collected to use of questionnaire that was taken from previous research. To analyze the data, was used descriptive statistics (frequency, percentage) and inferential statistics (SEM). Results: The findings showed that except paths team achievement to sponsor image, sponsor awareness to purchase intention, and sponsor – team fit to purchase intention, was significant other paths. Among the significant paths, the highest impact, was the path between sport involvement to team attachment and the path team attachment to purchase intention. Conclusion: The teams and corporations managers can be increase purchase intention of sponsor products by fans, together and create a positive image of the sponsor as well as the increased dependence fans to their favorite team.
Sardar Mohamadii; Payman Salimi; Nasim Salehi
Volume 2, Issue 1 , April 2013, , Pages 97-110
Abstract
AbstractObjective: The pupose of this study was to investigate the validity and reliability of the computer attitude scale (CAS) in physical education teachers of Kurdistan.Methodology: Two hundred sixty nine physical education teachers in the Kurdistan province were selected randomly by the table of ...
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AbstractObjective: The pupose of this study was to investigate the validity and reliability of the computer attitude scale (CAS) in physical education teachers of Kurdistan.Methodology: Two hundred sixty nine physical education teachers in the Kurdistan province were selected randomly by the table of Kerjsai and Morgan (N=900). The instrument of this study was the standard questionnaire of computer attitude scales (Loyed and Gressard). This scale consists of these sub scales: anxiety, interest and confidence and includes 30 statements of congruity and incongruity about the attitude towards computer. In order to make the questionnaire reliable, content face reliability (the opinions of the specialists) and construct reliability (Exploratory factor analysis and confirmatory factor analysis) were used and in order to validate the questionnaire, α chronbach (anxiety sub scales, confidence and interest in computer were 0.77, 0.71 and 0.77 and all the scale 0.82) was used.Results: on the basis of the factor analysis results, four factors were determined. However, significant variance difference was demonstrated through the first factor, when we considered the Persian form as one-factor. All variables of this factor demonstrated negative attitudes and anxiety towards computer use among physical education teachers. Also, according to the coefficients of the mentioned α chronbach we can consider the Persian form of CAS scale as having an excellent reliability. The high correlation between sub scales and the total grade of the scale indicated that all of them measured a specified field of behavior (r=0.69).Conclusion: Nowadays computer as a supplementary part has changed teaching at all educational levels. So, the understanding of how different factors are in a transaction with the environment and user characteristics are important since effect of teaching and learning processes can lead to pleasant aims. This matter is affected by the attitude towards computer. The investigations in this field demonstrated that there are sorts of resistance imposed by the persons specially teachers and managers and that teachers seldom have a positive attitude towards technology and are afraid of facing it.Keywords: Validity, Reliability, The computer attitude scale.
