Mehdi Khatibzadeh; hashem kozechiyan; afshar honarva; Hosin Sadeghi Saghdel
Abstract
Objective: Attendance of spectators at sporting events makes high economic income and the quality of sport venue is one of the most important factors influencing spectator’s attendance at sporting events. So, the purpose of this study was to investigate different factors affecting service quality ...
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Objective: Attendance of spectators at sporting events makes high economic income and the quality of sport venue is one of the most important factors influencing spectator’s attendance at sporting events. So, the purpose of this study was to investigate different factors affecting service quality in Azadi stadium. Methodology: The research method was descriptive – correlation and the statistical sample consisted of 265 spectators attended to Tehran’s Azadi stadium for watching a football game between Esteghlal and Persepolis. The research instrument was Shonk’s Ph.D. dissertation questionnaire. The face and content validity was approved by opinion of sport management instructors and the reliability was verified by the coefficient of Cronbach’s alpha, (α=0/89). The SPSS16 was used for description of variables and testing the research hypothesizes (P<0/05). Also, LISREL software was used for doing Confirmatory Factor Analysis. Results: The result showed “environment of stadium” (factor loading= 0/85), “interaction of staff” (factor loading= 0/73), “price of service and products” (factor loading= 0/71) and “access quality of sport venue” (factor loading= 0/57) had significant effect on sport venue quality. Also, the results of Friedman test showed “access quality of sport venue” (Mean rank= 3/37), “interaction of staff” (Mean rank= 2/22), “environment of stadium” (Mean rank= 2/26) and “price of service and products” (Mean rank= 2/16), respectively, are the most important factors affecting the quality of Azadi stadium. Conclusion: According to the results it can be concluded that from the view point of spectators the environment of stadium have the most effect on the service quality in Azadi stadium that should be noted more than the other variables
Mehdi Khatibzadeh; Hashem Koozehchian; Afshar Honarvar; Hossin Sadeghi Saghdel
Abstract
Objective: The service quality, satisfaction and intent to return have been always considered a controversial issue. So, the purpose of this study was to investigate the relationship between service quality with satisfaction and the intent to return of sport tourists.Methodology: The research method ...
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Objective: The service quality, satisfaction and intent to return have been always considered a controversial issue. So, the purpose of this study was to investigate the relationship between service quality with satisfaction and the intent to return of sport tourists.Methodology: The research method was descriptive – correlative and done as a field study. The statistical sample consisted of 265 tourists attending Tehran’s Azadi stadium to watch the football game between Esteghlal and Persepolis. The research instrument was a questionnaire that had been used in Shonk’s Ph.D. dissertation. The face and content validity was verified by the sport management experts and the construct validity was approved by Exploratory Factor Analysis and. The reliability was also verified by Cronbach’s alpha method (α=0.89). The SPSS19 was used to do descriptive statistics and exploratory factor analysis. Also, Confirmatory Factor Analysis and structural equation modeling (SEM) were done by LISREL.Results: The results showed that satisfaction didn’t mediate the relationship between service quality and the intent to return of sport tourists. Although, satisfaction had a significant effect on the sport tourists' intent to return, the service quality had greater effect on sport tourists' intent to return. Moreover, the influence of service quality on satisfaction was significant.Conclusion: According to the results, it can be concluded that development of sport tourism service quality and its related factors increase sport tourists' satisfaction and their intent to return.
Mahdi Khatibzadeh; Hashem Koozechian; Afshar Honarvar
Volume 5, Issue 1 , May 2016, , Pages 169-184
Abstract
Objective: The interaction between service quality, customer satisfaction and loyalty has been always a controversial issue. So, the purpose of this study was to investigate the relationship between service quality, satisfaction and the intention to return of sport tourists.Methodology: The research ...
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Objective: The interaction between service quality, customer satisfaction and loyalty has been always a controversial issue. So, the purpose of this study was to investigate the relationship between service quality, satisfaction and the intention to return of sport tourists.Methodology: The research method was descriptive–correlation and the statistical sample consisted of 265 tourists attending Tehran’s Azadi stadium for watching a football game between Esteghlal and Persepolis. The research instrument was a questionnaire that had been used in Shonk’s Ph.D. dissertation. The validity was approved by doing exploratory factor analysis and the opinions of sport management experts. The reliability was verified by Cronbach’s alpha method (α=0.89). The SPSS19 was used to do descriptive statistics and exploratory factor analysis. Also, confirmatory factor analysis and structural equation modeling (SEM) were done by LISREL.Results: The results showed satisfaction didn’t mediate the relationship between service quality and the intention to return of sport tourists. Although, satisfaction had a significant effect on sport tourist’s intention to return, the service quality had greater effect on sport tourist’s intention to return. Also, the influence of service quality on satisfaction was significant.Conclusion: According to the results, it can be concluded that increasing sport tourism service quality and its related factors increase sport tourist’s satisfaction and their intention to return.
Taraneh karimi; Afshar Honarvar; Farideh Ashraf Ganjoei
Volume 4, Issue 2 , June 2015, , Pages 96-110
Abstract
Abstract Objective: The aim of this research was to investigate the relationship between sport tourism and selected dimensions of civil development from the experts and officials point of view, including: job creation, generateing income, decreasing poverty and investment in Tehran. Methodology: The ...
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Abstract Objective: The aim of this research was to investigate the relationship between sport tourism and selected dimensions of civil development from the experts and officials point of view, including: job creation, generateing income, decreasing poverty and investment in Tehran. Methodology: The research method was descriptive and survey. The data collection tool was a researcher-made questionnaire. To approve the content validity of questionnaire, sport management professors’ views and to analyze the construct validity and classify the questions based on specific objectives of the study, exploratory factor analysis were used. The reliability of survey was confirmed by a pilot study and Chronbach's Alpha coefficient (r= 0.95). Statistical sample of the research was composed of 150 individuals: experts in tourism department of Cultural Heritage Organization, managers and other authorities who had participated in the Tehran sports’ event. The data were analyzed by factor analysis and inferential level methods and figured out by SPSS and LISREL softwares. Results: Results of confirmatory factor analysis showed significant relationships between sport tourism and variables: job creation, investment, and generating income and decreasing poverty. In spite of that all relations were significant, but the relationship between sport tourism and "generating income and decreasing poverty" was stronger. Conclusions: The results indicated that meanwhile sports events being held in Tehran have short term and direct advantages, they can also have some long-term and indirect advantages for the city. Therefore by planning, the sport events are not considered solely as the factor of spending considerable expenses, but also can be a profit provider factor in different aspects of urban development. Key words: sport tourism, job creation, income, investment
Farzad Ghafouri; Afshar Honarvar; Rafiah Nematpoor
Volume 2, Issue 2 , July 2014, , Pages 19-30
Abstract
AbstractObjective: The purpose of this study was to determine the factors affecting tourism’s attraction and development of water sport’s tourism in coastal cities of Mazandaran.Methodology: For this purpose, a questionnaire consisting 23 questions based on a Likert scale of five values were ...
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AbstractObjective: The purpose of this study was to determine the factors affecting tourism’s attraction and development of water sport’s tourism in coastal cities of Mazandaran.Methodology: For this purpose, a questionnaire consisting 23 questions based on a Likert scale of five values were obtained for experts and visitors and after confirming its validity and reliability (Cronbach's alpha 0.91), viewpoints of experts and tourists (Sport management faculty members, president and vice president of water sport associations, heads of department of Physical Education in coastal cities of Mazandaran) were investigated. The data were analyzed using confirmatory factor analysis.Results: Results showed that advertising and marketing with 0.86 of covariance coefficient was the most important factor in attracting tourists and water sports development in the coastal cities of Mazandaran. Management (0.85), facilities (0.71), and infrastructure (0.59) were in the next priorities for water sports development and attraction of tourists.Conclusion: Therefore it could be concluded that in developing water sport tourism in coastal cities of Mazandaran Province, more attention should be paid to marketing and managerial activities.Keywords: Tourism, Water sports, Management, Advertising and marketing.
