Fariba Askarian; Farzane Torabinahad; Farnaz Fakhri
Abstract
Objective: Quality and quantity of sport industry in countries depended on the size and scope produce and consumption. The aim of this study was to determine the relationship between demographic characteristics on consumers buying decision in sporting goods according to the Sproles and Kendall model ...
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Objective: Quality and quantity of sport industry in countries depended on the size and scope produce and consumption. The aim of this study was to determine the relationship between demographic characteristics on consumers buying decision in sporting goods according to the Sproles and Kendall model in Tabriz. Methodology: Research method is descriptive and the population of the survey is the consumers of sporting goods in Tabriz, Which 385 consumer and according to Cochran Formula was selected as sample. The data and information was collected by the modified Consumer Style questionnaire with acceptable validity and reliability with used of factor analyses. Then used to Factor Analyses, Kolmogorov- Smirnov, U Mann-Whitney and Kruskal Wallis Test at α≤ 0.05. Results: The results showed that Internet advertising effects on factors of brand equity as perceived quality, brand association, brand loyalty and brand awareness has a significant impact. Conclusion: The results showed that the Novelty and fashion consciousness was the most effective style. The males have more tendency to Novelty than Females and the consumers with high total income is more Novelty and who have high personal income was Perfectionist. There were no relationship between education, age and Sporting or not sporting and decision-making styles
Bahram Akbari; Fariba Askarian; salman jafari; Nasim Akbari
Abstract
Objective: The aim of the present study was to determine the effect of socio-economic factors on sports participation in Maragheh households. Methodology: It is an applied descriptive-correlational research. The research population consisted of all the households in the town of Maragheh. According to ...
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Objective: The aim of the present study was to determine the effect of socio-economic factors on sports participation in Maragheh households. Methodology: It is an applied descriptive-correlational research. The research population consisted of all the households in the town of Maragheh. According to the Statistical Yearbook of the province in 2011, Maragheh has the estimated households of 47,982. According to Morgan's table, 386 households were selected as sample by cluster random sampling. The research instrument was the Socio-economic questionnaire (Godratnema, Heidarinejad and Davoodi, 2013). The reliability coefficient was 0.79. To test the normal distribution of data, Kolmogorov- Smirnov was measured. The analysis of data was done using regression at a significance level of 0.05. Results: The results showed that social factors did not significantly affect households' sport participation (P≥0.05). However, the economic factors influenced the sports participation (P≤0/001). Conclusion: According to the results, in order to increase the households' sports participation, economic factors are more important than social factors.
Fariba Askariyan; Behzad Akbarzadeh
Volume 5, Issue 1 , May 2016, , Pages 217-231
Abstract
Objective: The purpose of this study was to examine the relationship between sport brand perceived value and the repurchase intention of customers. Methodology: The method of present study was descriptive and its statistical population includes all those who refer to three main shopping centers ...
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Objective: The purpose of this study was to examine the relationship between sport brand perceived value and the repurchase intention of customers. Methodology: The method of present study was descriptive and its statistical population includes all those who refer to three main shopping centers of sport goods (N= 384). They were selected by convenience sampling using Morgan table while the researcher himself was present at the shops. They participated in this study and filled in the Faryabi’s questionnaire (2012). This questionnaire includes 22 questions with a 5-point Likert scale (1 = totally agree to 5=totally disagree). The face validity of questionnaire was confirmed by experts and its reliability was Cronbach's α =0.84. Descriptive and inferential statistics were used for data analysis, Kolmogorov Smirnov test was used to determine data normality and regression analysis was to analyze them at a significance level of α ≤ 0.05. Results: The results showed that there was a significant relationship between the perceived value and repurchase intention (β = 0.43, P<0.001). As well as, there was a significant relationship between the prior satisfaction of customers and repurchase intention of customers (β = 0.46, P<0.001). Also, all components of the perceived image, perceived quality, price acceptability and sensory experience had a significant relationship with perceived value. Conclusion: According to results, the prior satisfaction of customers has the highest impact on the repurchase intention and price acceptability has the highest impact on perceived value.
Yoosef Yavari; Fariba Askarian; Mohammad Kheiri
Volume 5, Issue 1 , May 2016, , Pages 233-244
Abstract
Objective: This study aimed to analyze the challenges of sports tourism development with an emphasis on the viewpoints of tourism and sport experts in Aras free zone.Methodology: 120 managers and experts of tourism and sport were selected using random sampling. To collect data, the development of sports ...
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Objective: This study aimed to analyze the challenges of sports tourism development with an emphasis on the viewpoints of tourism and sport experts in Aras free zone.Methodology: 120 managers and experts of tourism and sport were selected using random sampling. To collect data, the development of sports tourism questionnaire was used. Cronbach’s α was 0.95.Results: According to the results, information and communication, infrastructure facilities, tourism and cultural heritage, sports and recreation services, and physical education had significant role in the development of sports tourism of Aras free zone. There was difference among existing and desired situation of the effective factors in sports tourism. Factors affecting sport tourism respectively were natural resources, information and communications, infrastructure facilities, tourism and cultural heritage, sports and recreation services, physical education, respectively.Conclusion: Aras free zone can become an important sport tourism target by optimum use of potential natural resources, planning and implementation of various strategic programs, investment in infrastructure development, the use of IT and hosting major sports events.
Mohammad Ehsani; Rahim Ramezaninejad; Fariba Askarian; Mehdi Azadan
Volume 3, Issue 2 , January 2015, , Pages 19-31
Abstract
Abstract Objective: The purpose of this study was to compare the viewpoints of experts about the impediments of finding sponsors in Iran's professional football. Methodology: The survey research design was used with a sample size of 116 consisting of 18 club managers, 40 sports management experts, 40 ...
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Abstract Objective: The purpose of this study was to compare the viewpoints of experts about the impediments of finding sponsors in Iran's professional football. Methodology: The survey research design was used with a sample size of 116 consisting of 18 club managers, 40 sports management experts, 40 marketing experts, and 18 sponsor managers. Investigator-made questionnaire was used for data collection. Its face and content validity were confirmed by sports management and marketing instructors and its reliability was estimated 0.84 through Cronbach's alpha method. To analyze the collected data, we employed Cruscal-Wallis, Klomogrov-Smirnov, and Kendall's W methods (P≤0.05). Results: The study showed that respondents prioritized the impediments of finding sponsors in Iran's professional football differently. Further there was a significant difference between the prioritization of impediments of finding sponsors from the point of view of club managers, sports management experts, marketing experts, and sponsor managers. Conclusion: The differences in viewpoints of the four groups of this study could indicate the gaps between academicians and practitioners viewpoints in football industry of our country. It is proposed to combine and use viewpoints of all groups. Keywords: Sponsorship, Iran’s professional football, Managerial Impediments.
Fariba Askarian; Shabnam Sedghi
Volume 3, Issue 1 , April 2014, , Pages 69-81
Abstract
AbstractObjective: The purpose of this study is to recognize the obstacles facing sports private investment from private gym owners’ point of view in East Azerbaijan state.Methodology: Research method is descriptive survey. It was conducted using a questionnaire designed by the researcher and verified ...
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AbstractObjective: The purpose of this study is to recognize the obstacles facing sports private investment from private gym owners’ point of view in East Azerbaijan state.Methodology: Research method is descriptive survey. It was conducted using a questionnaire designed by the researcher and verified with acceptable validity and reliability rate of 0.91 percent by Cronbach's alpha. The population of the survey was the founders of sports clubs. According to Morgan statistical table, 172 persons were selected as the representative sample. To examine the hypotheses of this research, inferential statistic methods, Kolmogorov-Smirnov, Pearson‘s correlation coefficient, and Friedman tests were used (α=0.05).Results: The study has revealed a significant negative correlation between impediments to banking tasks (r = -0.38 and P= 0.041), impediments to using potential capacities (r = -0.26 and P = 0.05), and private sponsorship of sports events in East Azerbaijan state. Although from investors’ perspective, the priority of the obstacles were different (excluding the impediments related to insurance matters), the banking impediments were the first ranked ones.Conclusion: By decreasing the financial and banking impediments as the main obstacles mentioned above, and use of potential capacities, the private investment of sport events could be broadened in this state.Keywords: Banking impediment, Departmental impediment, East Azerbaijan, Potential capacities, Private investment.
Fariba Askarian; Davood Salehnia
Volume 1, Issue 1 , April 2012, , Pages 41-54
Abstract
AbstractObjective: Sports events are an abundant source of profit, income and economic impacts for any area. The purpose of the present study was to review the economic impacts of Tabriz Teractor team entry to soccer premier league on tourism industry of East Azarbaijan province.Methodology: This study ...
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AbstractObjective: Sports events are an abundant source of profit, income and economic impacts for any area. The purpose of the present study was to review the economic impacts of Tabriz Teractor team entry to soccer premier league on tourism industry of East Azarbaijan province.Methodology: This study was descriptive- analytic. A survey that was a researcher-made questionnaire based on Van Blarcom economic model was conducted. The sample was equal to statistical population and included 568 participnats. Descriptive statistic methods were used for regulation and then inferential statistic methods like Pearson’s correlation coefficient, linear regression and Kruskal-Wallis (α=0.05) were used. Results: The results indicated that holding football league matches in the province increased the number of tourists. Based on the results, there is a positive significant relationship between sport tourism income and hotel hospitality industry (r=0.29, p>0.01), transportation within the city (r=0.29, p>0.01), food industries (r=0.14, p=0.001), the number of visitors to historical attractions (r=0.11, p=0.007), and souvenirs purchase improvement (r=0.2, p>0.01). Share of the hotel hospitality industry, transportation in and outside the city, food industries, income of visiting spectacular tourist sites and purchase of souvenirs was 0.06, 0.04, 0.12, 0.10, 0.02, and 0.12 of the unit respecticely. Total income of sport tourism in this province has been 2232.31 million rials, but there is no significant relationship between income and GDP of the province (X2=2.02, p= 0.368).Conclusion: Therefore, low level of competition is the best reason for not finding a significant relationship between sport tourism and increase in the GDP.Keywords: Tabriz Teractor team, Tourism industry, GDP, Soccer premier league.
