Soheila Moradi; Saeed Sadeghi Boroujerdi; Abed Mahmoodian
Abstract
Objective: The development of sports at the macro level depends on the development of sport fields. Shooting sport as a medal-winning, national and religious discipline can also play an important role in this regard.Therefore, the purpose of this study was to identify and ranking barriers to the development ...
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Objective: The development of sports at the macro level depends on the development of sport fields. Shooting sport as a medal-winning, national and religious discipline can also play an important role in this regard.Therefore, the purpose of this study was to identify and ranking barriers to the development of this sport in Iran.Methodology: The method of the present research is a mixed and consecutive exploratory design. The qualitative phase was performed using thematic analysis method and the quantitative phase was performed using Savara ranking technique. Statistical population includes; they were experts in the field of shooting in Iran and the content analysis method was used to analyze the data and the SWARA method was used to rank the obstacles. Participants in the qualitative stage included 12 athletes, coaches, judges and executives in the field of shooting, and in the quantitative section included 6 of the same people.Results: The results showed that the main obstacles to the development of shooting discipline in Iran include a total of 127 key subcategories in the form of 17 sub-themes, which in order of priority, in 6 main themes; Economic, supportive, facilities and equipment, managerial, social, cultural and human barriers are categorized.Conclusion: The development of the field of shooting in Iran requires full knowledge of the relevant managers of economic, support, facilities and equipment, management, social, cultural and human barriers as obstacles to the development of this field and the development of a strategic plan to eliminate and facilitate them.
ABED MAHMOODIN; Saeed Sadeghi Boroujerdi; Vahid Delshab; Sara Gharibi
Abstract
Objective: the present study aiming to present a model of factors influencing on the use of Smartphones for sport consumption. Methodology: The research method was the descriptive – correlative type. the statistical population of the study included all of the students in the University of Kurdistan ...
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Objective: the present study aiming to present a model of factors influencing on the use of Smartphones for sport consumption. Methodology: The research method was the descriptive – correlative type. the statistical population of the study included all of the students in the University of Kurdistan from which 400 were selected by using Krejcie and Morgan’s table. Research method in this study was the descriptive correlative type. In order to measure research variables, Hwang and Chung (2015) questionnaires of Perceptions toward Smartphone, Hur et al (2012) questionnaires of Sport-specific Factors, Ha et al(2017) questionnaires of Smartphone-specific Factors were used. Face and content validity were confirmed by the experts, and the Cronbach’s alpha test used to calculate the reliability. To analyse the research hypothesis structural equation model (SEM) were utilized. Results: The results indicated that the presented model illustrate proper finesses. Also, among the factors of Perceptions toward Smartphone, Perceived Ease of Use (0.85), Perceived Usefulness (0.71), and Perceived Enjoyment(0.41), and among the Sport-specific Factors, Sport Involvement (0.67), Sport Commitment(0.32), and finally among the Smartphone-specific Factors, Personal Attachment (0.70), Media Multitasking (0.64) and Social Influence (0.24) had the highest influence on the Usage Intention of smartphone for Sport consumption. Conclusion: Present study has implications for sport managers and sport software’s developers to understand the drivers of smartphone use for sport consumption, while they establish a market for use of software and the usage of smartphones in sport.
saeed sadqi bruojerdi; ABED MAHMOODIN
Abstract
Objective: The increase in using the global brands tells of the susceptibility to global consumer culture. The aim of the present survey is to analyze the components of the susceptibility of the consumer on the intention of purchasing global brand s sport shoes.Methodology: The population of the study ...
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Objective: The increase in using the global brands tells of the susceptibility to global consumer culture. The aim of the present survey is to analyze the components of the susceptibility of the consumer on the intention of purchasing global brand s sport shoes.Methodology: The population of the study was the all students in the University of Kurdistan (9000). The statistical sample using a Morgan table was selected accidentally to be 368 individuals. The method was descriptive and Structural Equation modeling type. Questionnaire of the Susceptibilityto Global Consumer Culture and the Intention of Purchasing Global Brands (both fromHernani-Merino etl 2015) were used whose facial and content validity and internal consistency were verified by specialists and Cronbach's alpha, respectively. Structural Equation Modeling was used for the analysis of the data.Results: The results showed that the model of survey has a suitable fitness, and it can be a suitable model for analyzing the components of susceptibility global consumer culture, such as conformity to consumption trend, social responsibility, social prestige, perception of quality, brand credibility, perceived risk, and information costs saved on the intention of purchasing global brands. Conclusion: according to the research results marketing managers, manufacturers and even retailers should adapt their programs and advertising strategies with Consumer Susceptibility to Global Culture and consider to priorities of these components among consumers and their tendency and reseaons for purchasing global brands.
