Sheyda Amini; mahdi bashiri; Mehdi Azadan
Abstract
Objective: This research aims to conduct content analysis of court cases related to sports incidents in East Azarbaijan province during the years 2019 to 2021.Methodology: This study serves an applied purpose, utilizing quantitative content analysis as the research method and employing a descriptive ...
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Objective: This research aims to conduct content analysis of court cases related to sports incidents in East Azarbaijan province during the years 2019 to 2021.Methodology: This study serves an applied purpose, utilizing quantitative content analysis as the research method and employing a descriptive strategy. The statistical population comprises 18 cases of sports incidents registered with provincial judicial authorities, which were subjected to analysis using the researcher's coding checklist. The reliability and validity of the research tool were assessed, and data analysis was conducted using SPSS26 software.Results: The findings indicate that team sports, particularly football, accounted for the highest number of injuries among various disciplines, with men experiencing more accidents and incidents compared to women. Among the culprits and causes of accidents, included venue officials and after that, the injured athlete represented the highest percentage. Additionally, the results highlight a low utilization of sports insurance within society. Conclusion: To mitigate sports incidents and accidents, there is a pressing need to emphasize safety within sports environments, provide safety education, and address sports rights issues among all stakeholders, including implementers, athletes, and their families. Also, more attention is paid to sports insurance issues in order to compensate for damages caused by accidents.
mahdi bashiri; Rasoul Faraji; farideh alabaf yousefi
Abstract
Objective: The aim of this study was to evaluation of factors affecting on acceptance of products endorsing athletes from customers' perspective. Methodology: This is an applied descriptive study. The population of the study included all the sports store customers in Tabriz city. In this study a total ...
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Objective: The aim of this study was to evaluation of factors affecting on acceptance of products endorsing athletes from customers' perspective. Methodology: This is an applied descriptive study. The population of the study included all the sports store customers in Tabriz city. In this study a total of 350 questionnaires were distributed and finally 334 questionnaires were collected. For data collection athlete endorser effectiveness scale was applied. The face validity of the questionnaire was confirmed by 15 professors of sport management. The internal consistency of the questionnaire was determined with Cronbach's alpha coefficient (0.92). The hypotheses were examined by the structural equation modeling method using Smart PLS 3.00 software. Results: The results indicated that respectively athlete expertise, athlete trustworthiness, athlete attractiveness, athlete likability, athlete similarity and athlete familiarity has a significant and positive impact in accepting the famous athletes in advertising from the customers' perspective. Moreover, results indicated that 93% of criterion variables (acceptance athlete) were explained by the Predictor variables. Conclusion: Therefore, it is concluded that the familiarity of the athletes, athletes' attractiveness, athletes' expertise, athletes' similarity, lovable character and reliability of the athletes should be taken into account by the sports marketing companies in selecting athletes as endorsers.
