sardar Mohammadi; Mohammad Soltan Hosseini; mojtaba ghasemi
Abstract
Objective: The purpose of this study was to identify the components of sport furniture in Isfahan city parks. Methodology: The research method was qualitative. The statistical population of the study was consisted of all users of Isfahan sport parks who used these parks for sport and physical activity ...
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Objective: The purpose of this study was to identify the components of sport furniture in Isfahan city parks. Methodology: The research method was qualitative. The statistical population of the study was consisted of all users of Isfahan sport parks who used these parks for sport and physical activity at least 2 years and 3 times a week. From 15 regions of Isfahan, 6 regions (1, 4, 5, 9, 10, 12) were selected according to their geographical location, and 2 parks from each region (12 parks in total) were selected, and through snowball sampling, 46 parks users were interviewed (depending on their gender and age). After three stages of open, axial, and selective coding, the categories were extracted. NVIVO10 software was used to analyze the qualitative data. Results: Extracted components were categorized into five factors: cultural-educational factor, place, sports facilities and equipment factor, welfare and financial infrastructure factor, motivational factor, social factor and women's special factor. Conclusion: Isfahan sports authorities can with improve the amenities, sports in the parks, sports institutionalize between men and women, inform the public and ... provide the opportunity for all classes to participate in sports in the parks.
sardar mohammadii; mojtaba ghasemi
Abstract
Objective: The purpose of this study was to investigate the relationship between team achievement and sport involvement in the purchase intention with mediator variables sponsor image, team attachment and sponsor awareness. Methodology: The research method was descriptive survey. The statistical population ...
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Objective: The purpose of this study was to investigate the relationship between team achievement and sport involvement in the purchase intention with mediator variables sponsor image, team attachment and sponsor awareness. Methodology: The research method was descriptive survey. The statistical population were all fans of Esteghlal team that at least one game from the stadium to watch the team and sample size was determined 420. The Research data were collected to use of questionnaire that was taken from previous research. To analyze the data, was used descriptive statistics (frequency, percentage) and inferential statistics (SEM). Results: The findings showed that except paths team achievement to sponsor image, sponsor awareness to purchase intention, and sponsor – team fit to purchase intention, was significant other paths. Among the significant paths, the highest impact, was the path between sport involvement to team attachment and the path team attachment to purchase intention. Conclusion: The teams and corporations managers can be increase purchase intention of sponsor products by fans, together and create a positive image of the sponsor as well as the increased dependence fans to their favorite team.
