Hossein Zakizade; nima majedi; mahdi naderi nasab
Abstract
Objective: The purpose of this study was to design a model of professional structure development for sports organizations based on Grounded Theory.Methodology: The research method is qualitative with systematic analysis approach. The statistical population consisted of two sections of human society (former ...
Read More
Objective: The purpose of this study was to design a model of professional structure development for sports organizations based on Grounded Theory.Methodology: The research method is qualitative with systematic analysis approach. The statistical population consisted of two sections of human society (former managers of physical education organization, current managers and heads and former National Olympic Committee and Ministry of Sport and Youth) and information society. The statistical sample was selected based on theoretical saturation in a non-probability purposive and snowball technique (17 subjects and 54 documents). Validity of the instrument was evaluated using descriptive qualitative methods (content validity, kappa coefficient). Systematic approach was used for data analysis during three stages of open, axial and selective coding.Results: Finally 18 main categories (Internal & External Environment, Organizational Culture, Professional Structure, Executive Guidelines, Administrative Bureaucracy, Managers Intervention, Level of Control, Human and Financial Resources, Technology, Employee Readiness, Infrastructure, Standardization, Freelance, Quality Improvement Communication, delegating authority, productivity, improving decision making and improving sports performance) and 22 concepts were extracted.Conclusion: The concept of professional structure is very important in designing sports organizations and has many aspects. Also, using this model, one can expect the development of professional structure of sports organizations in Iran.
mojtaba ghorbany asiabar; mahdi naderi nasab; Ahmad RahChamani
Abstract
Purpose: The main objective of this study was to Surrey the value of a sports brand in the clubs of the football Iranian Premier League.Methodology: The purpose of the research was applied and its method was descriptive-survey. The research area of the fans of the Iranian Premier League Clubs at ...
Read More
Purpose: The main objective of this study was to Surrey the value of a sports brand in the clubs of the football Iranian Premier League.Methodology: The purpose of the research was applied and its method was descriptive-survey. The research area of the fans of the Iranian Premier League Clubs at Azadi Stadium in Tehran, Imam Reza (AS) of Mashhad, Yadagh Imam (PBUH) of Tabriz, the role of Jahan of Isfahan, Ghadir of Ahwaz on football clubs with geographical distribution (regional) in Premier League 2018 was conducted and questionnaires were distributed at these stadiums. The quota-sampling method was Convenient Sampling. A researcher-made questionnaire consisted of 48 questions, whose face and content validity was confirmed by the professors of sports management and economics, and its Cronbach's alpha was 0.927 For data analysis, multiple stepwise regression, one-sample t-test and Friedman test were used.Results: The results showed that team history and club stars have the most influence and management of the clubs at the lowest level of influence among the factors influencing the brand value of the fans in the Iranian Football League clubs.Conclusion: Based on the findings of this research, various strategies for developing brand equity have created the ability to properly develop brand effectiveness and effectiveness for managers in order to better manage their brands' brand management. Specifically, the proposed model provides a clear, precise, and detailed guide for managers to make strategic decisions in the area of management and decisions about their club brand.
zabiholah naghilo; mehr ali hematinezhad; mahdi naderi nasab
Abstract
Objective: The purpose of present research was to Designing Competitiveness Pattern in Iran's Sports Services Industry. Methodology: The present research is practical and descriptive-correlation. Research statistical population is all of managers and experts of sports services organizations, trainers ...
Read More
Objective: The purpose of present research was to Designing Competitiveness Pattern in Iran's Sports Services Industry. Methodology: The present research is practical and descriptive-correlation. Research statistical population is all of managers and experts of sports services organizations, trainers and specialists, business owners active in sports services which statistical samples were selected Purposeful and available. For gathering data was used research-made questionnaire and content validity of questionnaire was confirmed by 14 experts. Also, its reliability was calculated by Cronbach’s alpha (0.964) and composite reliability. To evaluate the fit of the model, Structural Equation Modeling is used from the PAL software. Results: The results showed that market ecosystem factor has a direct, positive and significant effect on market management (0.182), market making (0.725) and market capability (0.216). The market maker also had a direct, positive and significant effect on market capability (0.660), market management (0.664) and market competitiveness (0.244). In addition, market capability has a direct, positive and meaningful effect on market competitiveness (0.336), but did not have a significant effect on market management (0.001). Finally, the effect of variable market management on the competitiveness (0.173) was positive and significant. Conclusion: Based on the design framework explained in this study, competitiveness in the market for sports services requires the development of the business ecosystem, the agility of market structure and market functional capabilities, but ultimately by the components of market management Takes place.
Ali KHademi; nima majedi; mahdi naderi nasab
Abstract
Objective: Today, in order to survive in the sport markets, need to be dynamic. Sport marketing science provides a good foundation for proper marketing methods. The aim of this study is codify the wrestling federation marketing strategies based on SWOT analysis. Methodology: The method of this research ...
Read More
Objective: Today, in order to survive in the sport markets, need to be dynamic. Sport marketing science provides a good foundation for proper marketing methods. The aim of this study is codify the wrestling federation marketing strategies based on SWOT analysis. Methodology: The method of this research is descriptive-survey. Based on the objective, it is applicable. Total of 73 people, including the boss, vice chairmen, committee officials, referees, and coaches of the national wrestling federation (33 people) were selected as the sample. Among the experts in the field of strategic marketing and sport marketing (40 people) were selected randomly and voluntarily. In the present research, a researcher-made questionnaire was used to study the internal and external factors of the federation's marketing strategic plan, which included 77 questions (11 strengths, 25 weaknesses, 19 opportunities, and 22 threats). The validity of the questionnaire was verified by 19 experts in this field and the reliability of the questionnaires was 0.89 by Cronbach's alpha coefficient. The swot process was used to determine the status of the organization and ranking the factors of strategic planning for Iran wrestling federation, Friedman test has been implemented. Results: According to internal, external, and strategic SWOT analysis, the findings of the research showed that the federation's marketing position is at WT rank with maintaining the current status. According to the results of the SWOT analysis matrix, it is better to use a defensive and stabilizing strategies to manage the Wrestling Federation's marketing domain. Conclusion: Therefore, codify of macro-management policies in order to make the sport more profitable, attention to the revenues from sustainable development, using the concept of outsourcing and securing the investment platform are among the most important strategies proposed in this research.
