Seyed Mohhamad Hosein Razavi; Mohsen Taheri; Forough Mohammadi
Abstract
: One of the most important steps in foresight is to identify and analyze the trends affecting it. Therefore, the main purpose of this study is to identify the major trends affecting the future competence of sports managers with world-class management in the Iranian sports industry.Therefore, after conducting ...
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: One of the most important steps in foresight is to identify and analyze the trends affecting it. Therefore, the main purpose of this study is to identify the major trends affecting the future competence of sports managers with world-class management in the Iranian sports industry.Therefore, after conducting library studies and reviewing valid documents and sources and Interviews with 23 experts, a list of processes The key to the future of competence of sports managers was obtained and using the Delphi method, macro trends were reduced from 89 to 37. Then, using the structural analysis method, the interaction matrix was designed and by forming a panel consisting of 11 experts and their consensus on the effect of factors on each other, the data entered the matrix. By analyzing the data from the matrix with Mick Mac software, the degree of effectiveness of each factor has been evaluated.Accordingly, strategic trends were identified as effective and it was found that trends such as investment in championship sports, globalization of sports, expanding the authority of sports organizations in policy-making, increasing the role of women in sports and the growth of green human resource management, have the greatest impact. The future of sports managers is to compete with world-class management in the sports industry. Therefore, paying attention to the characteristics of sports managers, which creates more ability to deal with the changing environment, helps sports managers in managing sports organizations with world-class management
forough mohammadi; Masoumeh Kalateh seifari; seyed mohhamad hosein razavi; hassan farsijani
Abstract
Objective: The purpose of the present study was to identify and level the relationship between the empowerment of export performance with a global class approach with an emphasis on the export strategy of sport products by employing an interpretive-structural modeling approach.Methodology: The present ...
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Objective: The purpose of the present study was to identify and level the relationship between the empowerment of export performance with a global class approach with an emphasis on the export strategy of sport products by employing an interpretive-structural modeling approach.Methodology: The present study is a cross-sectional, developmental-applied study. Based on Glyzeria's approach and deep interview with 15 people (economists, sports marketing managers, industrial management, familiar with the global class, sports products manufacturers), NVIVO10 software provides the main factors of the model in the form of 97 open source, 12 selective codes and 5 theoretical identification codes Then, using the interpretive-structural modeling process in the MATLAB2014 software environment, the level and internal relations between the extraction factors were determined and finally, by MICMAC analysis based on the conductivity and dependence.Results: The results showed that the model factors are at 5 levels and strategies (concentration, development and competitive power of Porter) are at the lower levels of the model and have the most impact on other factors and cause the emergence or exacerbation of export strategies of sports products, factors of production and Service in the world class (quality, innovation, flexibility, time reduction, price reduction) (after-sales service and after-sales service) and the world-class sports industry and empowering the export performance of sports products. MICMAC analysis shows that export strategies (development strategy, focus, Porter's competitive force) with high permeability and low affinity (innovation, quality, flexibility, time reduction, price reductions, world-class service, sales and services) After sales) with high penetration and high dependence, driving and stimulating (world-class sports industry).Conclusion: According to the export strategies introduced of any plans and actions by sport reward managers, in order to enhance the export performance of sports products in support of Iranian sports and products, it is necessary to pay attention to the key role of these factors.
forough mohammadi; Mahsomeh Kalatehsefari; Nariman Rahmanitabar
Abstract
Objective: The main objective of this study was to design the brand's impact on organizational effectiveness of Internet advertising in women aerobics clubs Kermanshah province. Methodology: The study was a descriptive - correlation and analysis. The study population consisted of all employees are women ...
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Objective: The main objective of this study was to design the brand's impact on organizational effectiveness of Internet advertising in women aerobics clubs Kermanshah province. Methodology: The study was a descriptive - correlation and analysis. The study population consisted of all employees are women aerobics clubsKermanshah province, of which there are 110 cases against 180 people who were selected by simple random sampling, Mohammedan et al standard questionnaire online advertising effectiveness (1389) and a questionnaire regarding the corporate brand resident Moghimi et al (1390) were used. Face and content validity of the questionnaire was confirmed by experts in sports management. Cronbach's alpha reliability. For data analysis, descriptive and inferential statistical procedures including confirmatory factor analysis was performed with the help of two software SPSS.V.20 and AMOS.V.18. Results: The results show the effectiveness of online advertising and its dimensions on the matter of corporate brand and size by a factor of Route 058/0 affect the positive and meaningful. Finally, the model above is desirable. Conclusion: Internet advertising can be effective for managers and marketers to do better planning for corporate brand and opportunities for sports activities affect women.
