Authors
1
Master's student in Marketing Management in Sports, Faculty of Physical Education and Sports Sciences, University Of Mazandaran, Babolsar, Iran,
2
Associate Professor of Sport Management, University of Mazandaran, Babolsar, Iran,
3
Assistant Professor in Sport management, University of Mazandaran, Babolsar, Iran.
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Document Type : Research Paper
Abstract
Objective: The overall purpose of the present study is to estimate the economic value of Tehran Esteghlal Football Club based on the amount of fan support in Iran.
Methodology: The present study is a descriptive-analytic one that is a part of applied research in terms of purpose. The statistical population, Esteghlal's club supporters across Iran, and the sample size were 393 according to the table of Michel and Carson. For this purpose, a questionnaire was designed to determine the willingness to pay fans of Tehran Independence Football Club nationwide for the goods and benefits produced by the club and the factors affecting their willingness to pay. Ranked probit model was used for data analysis.
Results: The results show that 85.3% of the fans are willing to participate in the funding for the presence of the independence team at competitive levels and the tendency of paying for the football club to attend and win the Premier League is 77.2% and 79.2%, respectively, Cup championship and AFC Champions League matches were 78.2 percent and 84 percent, respectively, Tickets for the Independence Football Stadium from 93.9% stadium viewing and the club's product purchases are 43.1 percent
Conclusion: The willingness to pay has shown that the presence of the Independent Football Team in Iran's highly competitive sports has had a positive effect on their well-being, with supporters wanting to support their favorite team.
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