Authors
1
Ph.D. Student of Sport management, Ferdowsi University of Mashhad
2
Associate Prof. of sports management, Ferdowsi University of Mashhad
3
M.A. of Sport management, Instructor of University of Mazandaran
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Document Type : Research Paper
Abstract
Objective: The purpose of study was to identify the effective factors on Mazandaran spectators’ attendance in volleyball league.
Methodology: According to data collection, it was a descriptive survey. The statistical population included all the spectators in 2012-13 season of the men's volleyball premier league in competitions between Kaleh volleyball team with Saipa volleyball team, Matin Varamin volleyball team and Peykan volleyball team. There were 361 (persons) selected as the sample size based on Morgan’s table. Data collection tool was a 26-items structured questionnaire including the effective factors on spectators’ attendance in terms of economics, attractiveness of the game, priorities of spectators, and facilities. Validity was confirmed by nine physical education experts and reliability was measured using Cronbach's alpha (α=0.85). In this study, descriptive statistics was used for classifying and summarizing the findings. Moreover, the inferential statistics (t-test using the SPSS software and structural equation modeling in LISREL software) was used to analyze data.
Results: According to the results of t-test, attractiveness of the game, priorities of spectators and facilities factors were significantly related to spectators’ attendance tendency. But, the economics factor does not have an impact on spectators’ attendance (p <0.05). The results of structural equation modeling showed that the facilities factor had the greatest impact among factors (factor load=0.89, t=11.95) and the attractiveness factor had the least effect (factor load=0.65, t=7.61).
Conclusion: Considering the attractiveness, priorities of spectators, and facilities, as well as an accurate and comprehensive planning to improve these factors can play a big role to attract the spectators to the volleyball clubs.
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