Volume 13 (2024)
Volume 12 (2023)
Volume 11 (2022)
Volume 10 (2021)
Volume 9 (2020)
Volume 8 (2019)
Volume 7 (2018)
Volume 6 (2017)
Volume 5 (2016)
Volume 4 (2015)
Volume 3 (2014)
Volume 2 (2013)
Volume 1 (2012)
Keywords = Brand image
Number of Articles: 2
Analyzing the Factors to Affect the Formation of the Professional Athlete’s Brand Image
Volume 5, Issue 1, May 2016, Pages 85-102
The study of effects of self-definitional needs of fans on their intentions to purchase services and products of sponsors' company (A Case Study on the Fans of Peykan Volleyball Club)
Volume 3, Issue 2, January 2015, Pages 129-150