Nazanin Rasekh; Hamid Gasemi; Salah Dastoom; Saeed Jafari; Somayeh Rahbari
Abstract
Objective: The aim of this study was to systematically analyze the context and system of attracting and maintaining support and charity to women's sports in Tehran province.
Methodology: The research method was qualitative and thematic analysis. Research information was extracted from human resources ...
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Objective: The aim of this study was to systematically analyze the context and system of attracting and maintaining support and charity to women's sports in Tehran province.
Methodology: The research method was qualitative and thematic analysis. Research information was extracted from human resources (experts and specialists) and information resources (documents, articles, plans, organizational, academic and related media reports). The sampling method was purposive (based on specific criteria). Sampling estimates were also based on theoretical saturation (96 information sources, 26 interviews).
Results: The results showed that the concepts extracted from the interview and theoretical study were framed in 310 components (first coding), 44 categories (second coding), 17 sub-themes and 8 main themes (third coding). The eight levels of the conceptual model included the context, the level of capacity, the level of challenge, the level of system, the level of division of labor and cooperation of organizations, the level of process management, the level of strategies and the level of consequences.
Conclusion: Based on the results of the research, it can be said that the process of attracting and maintaining supporters and benefactors to sports was affected by the environmental background and structural capabilities, and it requires the adoption of appropriate strategies and inter-organizational cooperation in order to take advantage of the capacities and adjust the challenges to achieve the expected results.
Zahra Asgari Gandomani; Alireza Elahi; Hossein Akbari Yazdi; Ali Motie Nasrabadi
Abstract
Objective: The purpose of this article is to investigate the theoretical concepts and applications of e-sports in sports marketing.Methodology: The method of this study is a review of studies conducted in the field of e-sports to provide a complete continuum about this new field in the world of sports.Findings: ...
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Objective: The purpose of this article is to investigate the theoretical concepts and applications of e-sports in sports marketing.Methodology: The method of this study is a review of studies conducted in the field of e-sports to provide a complete continuum about this new field in the world of sports.Findings: With the advent of the Internet in today's world, e-sports emerged one after another and became an important aspect of sports consumption in the virtual world. Consumer demand for e-sports has attracted a significant portion of the sports and entertainment-related industries. Especially the last decade can be considered as the decade of growth and flourishing of potential business opportunities in this field. A review of articles from the last decade shows that this field has been a novel and popular field for academics and sports marketing researchers.Conclusion: In this article, while presenting the history and definitions, important variables and different fields of study in the field of e-sports marketing are introduced. Also, at the end, research suggestions are presented to researchers interested in the field of sports marketing.
Mohammad Ehsani; Rahim Ramezaninejad; Fariba Askarian; Mehdi Azadan
Volume 3, Issue 2 , January 2015, , Pages 19-31
Abstract
Abstract Objective: The purpose of this study was to compare the viewpoints of experts about the impediments of finding sponsors in Iran's professional football. Methodology: The survey research design was used with a sample size of 116 consisting of 18 club managers, 40 sports management experts, 40 ...
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Abstract Objective: The purpose of this study was to compare the viewpoints of experts about the impediments of finding sponsors in Iran's professional football. Methodology: The survey research design was used with a sample size of 116 consisting of 18 club managers, 40 sports management experts, 40 marketing experts, and 18 sponsor managers. Investigator-made questionnaire was used for data collection. Its face and content validity were confirmed by sports management and marketing instructors and its reliability was estimated 0.84 through Cronbach's alpha method. To analyze the collected data, we employed Cruscal-Wallis, Klomogrov-Smirnov, and Kendall's W methods (P≤0.05). Results: The study showed that respondents prioritized the impediments of finding sponsors in Iran's professional football differently. Further there was a significant difference between the prioritization of impediments of finding sponsors from the point of view of club managers, sports management experts, marketing experts, and sponsor managers. Conclusion: The differences in viewpoints of the four groups of this study could indicate the gaps between academicians and practitioners viewpoints in football industry of our country. It is proposed to combine and use viewpoints of all groups. Keywords: Sponsorship, Iran’s professional football, Managerial Impediments.
