Samira Zamanian Yazdi; Hadi Bagheri; Reza Andam
Abstract
Objective: The present study investigated the motivational factors of sports fans for participation in the virtual pages of football clubs. Methodology: This research is an exploratory kind of mixed method that was performed in two qualitative and quantitative parts. In the qualitative part, along with ...
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Objective: The present study investigated the motivational factors of sports fans for participation in the virtual pages of football clubs. Methodology: This research is an exploratory kind of mixed method that was performed in two qualitative and quantitative parts. In the qualitative part, along with the analysis of the existing literature, 20 interviews were conducted with social media experts, sports marketers, and active sports fans on the clubs' websites, Instagram pages, and the Telegram channel, which resulted in the extraction of nine factors motivating virtual participation. In the quantitative part, using interpretive-structural modeling, the levels and relationships between the factors were determined and analyzed in an integrated manner. In this part, using the pairwise comparison questionnaire, the opinions of 14 active fans on the mentioned virtual pages were collected. These fans were selected by purposive sampling.Results: By analyzing the questionnaires, motives for fans’ participation in the clubs’ virtual pages were categorized into six levels: 1) entertainment; 2) income and reward; 3) empowerment; 4) identification, solidarity and social interaction, and supporting the club; 5) brand interest and demanding; 6) gaining information.Conclusion: Focusing on the virtual behavior of the fans, the present study shows another way to develop the clubs' relationship with their fans and expand their fan base, which is based on the importance and position of the fans' motivations for participating in the virtual pages.
alireza elahi; farhad fathi
Abstract
Objective: The fans such as athletes are main customer’s sports that their motivation’s to presence in sports Competition is very important. Thus, determining the motivation’s to presence of Iranian spectators in Volleyball World League and its relationship with background, amount and ...
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Objective: The fans such as athletes are main customer’s sports that their motivation’s to presence in sports Competition is very important. Thus, determining the motivation’s to presence of Iranian spectators in Volleyball World League and its relationship with background, amount and renewed presence was purpose of the present study.Methodology: The research was descriptive survey. The populations were the all spectators of the Iranian national team in the game against Italy in the World Volleyball League qualifiers series (2014) were present. According to the table krejcie and Morgan were assigned 372 people of spectator’s component sample. The data’s collection tools were questionnaire motivation’s to presence (Elahi, 1391) and renewed presence (Lim, 2006) which their validity was confirmed 8 persons of sports management experts. The reliability coefficient with Cronbach's alpha was confirmed respectively 0.87 and 0.70. Binomial test, Pearson correlation, simple and multiple regressions was used to analyze the data.Results: The results showed the presence of motivations have a significant relationship only with variable willingness to renewed present and motivation's components have predictive capability willingness to renewed present (30 percent).Conclusion: According to the results of study whatever managers focus on motivation's factors spectators and it will strengthen them can be expected to increasing context and willingness to renewed spectators.
Mohammad Mazyari; SayedMohammad Kashef; MirHassan SeyedAmeri
Volume 3, Issue 1 , April 2014, , Pages 117-134
Abstract
AbstractObjective: The aim of this study was to investigate the canonical correlation of the relationship between the social support and absence of motivation of 2nd and 3rd grade high school students in physical education activities.Methodology: The method of study was descriptive–correlation, ...
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AbstractObjective: The aim of this study was to investigate the canonical correlation of the relationship between the social support and absence of motivation of 2nd and 3rd grade high school students in physical education activities.Methodology: The method of study was descriptive–correlation, and field survey. 381 students among 2nd and 3rd high school students of Bookan city were chosen through multi-level cluster random sampling. They filled in interpersonal behavior scale of Pelletier et.al (2008) with the reliability (α=.81), and questionnaire of absence of motivation in physical education of Shen et.al (2010) with reliability (α=.78). Data was analyzed with Canonical Correlation method.Results: The results showed that there was a negative significant relationship between autonomy support with insufficient values of activities (r=-0.130, p≤0.05), and unappealing activities (r=-0.166, p≤0.05). Competence support had a negative significant relationship with deficient ability (r=-0.135, p≤0.05), deficient effort (r=-0.133, p≤0.05), insufficient values of activities (r=-0.197, p≤0.01), and unappealing activities (r=-0.202, p≤0.01). Relatedness support had a negative significant relationship with deficient ability (r=-0.110, p≤0.05), deficient effort (r=-0.108, p≤0.05), insufficient values of activities (r=-0.157, p≤0.01), and unappealing activities (r=-0.178, p≤0.01). Also, canonical correlation showed a significant set between social support and students’ lack of motivation, that is, set of social support predicted set of students’ lack of motivation (0.19).Conclusion: Physical education teachers, who provide supportive environment for students, can influence students’ motivation, and increase their participation at physical education activities.Keywords: Canonical correlation, Motivation, Physical education, Social support.
