Amin Ferdosi pour; Mehdi Salimi; Ahad Rezayan
Abstract
Objective: The purpose of this study was to identifying the future drivers of professional sports clubs in Iran (Case study: Foolad Mobarakeh Sepahan club).Methodology: This research is descriptive-analytical in terms of applied goal setting strategy and its method and explanatory based on futures research ...
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Objective: The purpose of this study was to identifying the future drivers of professional sports clubs in Iran (Case study: Foolad Mobarakeh Sepahan club).Methodology: This research is descriptive-analytical in terms of applied goal setting strategy and its method and explanatory based on futures research methods. The statistical population of this study consisted of experts in the field of university and club. The selection of these people was purposeful and their number was equal to 20 people. In order to identify the issues affecting the future of Sepahan Club, a review of the research literature as well as interviews with experts was used, based on which 25 final components related to the future of Sepahan Cultural and Sports Club were identified.Results: According to the research findings, the four variables of club sponsors, fan presence, media coverage and club revenue generated had the most impact and the most impact in general, so because they had recorded high importance and uncertainty for themselves as The future drivers of Sepahan Cultural and Sports Club were determined.Conclusion: The study of key factors affecting the future of Sepahan club indicates the relative dominance of the club's sponsors, the presence of fans, media coverage and the club's revenue generation over other factors that seem to have the most role in the future of Sepahan club and in planning. Long-term ones need to be considered.
siroos jafari zafrabdi; Saeed Sadeghi Boroujerdi; reza saboonchi
Abstract
Objective: The aim of the research was explaining of productivity of private clubs in Lorestan province based on service differentiation.Methodology: The research method was Grounded theory with Glaser approach. Statistical population was experts (professors of sport management). The purposeful sampling ...
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Objective: The aim of the research was explaining of productivity of private clubs in Lorestan province based on service differentiation.Methodology: The research method was Grounded theory with Glaser approach. Statistical population was experts (professors of sport management). The purposeful sampling method and theoretical saturation criterion in this method ended the number of interviews: the sampling method in targeted sampling technique was snowball / network. Results: 58 concepts were extracted during open coding. Of these codes, the value chain, network chain, and rapid transformation each had the highest number of referrals, with 16 categories at the central stage: 16 categories, exclusive access, dominant interfaces, proprietary standards, redefining customer experience with the club, integration Customer, horizontal alignment, low cost, differentiation, business mission, business executives, industry structure, competitive position, effectiveness, targeting, innovation, and executives business processes strategies extracted; Compliance Letters, Comprehensive Customer Solution, Best Product, Hand Executive procedures and adaptation processes were extracted.Conclusion: In order to benefit the private sports clubs, attention to issues such as best product delivery, comprehensive customer solution, system adherence, implementation guidelines and adaptation processes is of high executive importance which should be considered particularly in order to improvement the productivity of these clubs
Tayebeh zargar; hossein zareian
Abstract
Objective: The purpose of this paper is to analyze the sensitivity of different parameters in estimating social masculinity of Iranian sports clubs using fuzzy Neuro-Fuzzy model.Methodology: The study was mix method which 30 individuals who are social activists were selected for the semi-structured interview ...
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Objective: The purpose of this paper is to analyze the sensitivity of different parameters in estimating social masculinity of Iranian sports clubs using fuzzy Neuro-Fuzzy model.Methodology: The study was mix method which 30 individuals who are social activists were selected for the semi-structured interview to identify dimensions of social responsibility. 308 managers, experts, coaches, and players of Iranian Premier League sports clubs completed a researcher-made questionnaire. Then, sensitivity of different parameters estimation of corporate social responsibility of Iranian sports clubs was calculated using fuzzy neural network.Results: Neuro-Fuzzy analyzed of the dimensions of social responsibility illustrated that the "cultural" dimension has the most importance and impact on the formation of CSR. The impact of the "social" dimensions on the "legal", "political" and "structural" dimensions is more than any other dimension.Conclusion: Sensitivity analysis of different parameters in estimating social responsibility allows club managers to become familiar with the priorities of the dimensions of social responsibility in their club and to design and develop the necessary strategies in this field.
zabiholah naghilo; mehr ali hematinezhad; mahdi naderi nasab
Abstract
Objective: The purpose of present research was to Designing Competitiveness Pattern in Iran's Sports Services Industry. Methodology: The present research is practical and descriptive-correlation. Research statistical population is all of managers and experts of sports services organizations, trainers ...
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Objective: The purpose of present research was to Designing Competitiveness Pattern in Iran's Sports Services Industry. Methodology: The present research is practical and descriptive-correlation. Research statistical population is all of managers and experts of sports services organizations, trainers and specialists, business owners active in sports services which statistical samples were selected Purposeful and available. For gathering data was used research-made questionnaire and content validity of questionnaire was confirmed by 14 experts. Also, its reliability was calculated by Cronbach’s alpha (0.964) and composite reliability. To evaluate the fit of the model, Structural Equation Modeling is used from the PAL software. Results: The results showed that market ecosystem factor has a direct, positive and significant effect on market management (0.182), market making (0.725) and market capability (0.216). The market maker also had a direct, positive and significant effect on market capability (0.660), market management (0.664) and market competitiveness (0.244). In addition, market capability has a direct, positive and meaningful effect on market competitiveness (0.336), but did not have a significant effect on market management (0.001). Finally, the effect of variable market management on the competitiveness (0.173) was positive and significant. Conclusion: Based on the design framework explained in this study, competitiveness in the market for sports services requires the development of the business ecosystem, the agility of market structure and market functional capabilities, but ultimately by the components of market management Takes place.
Abdolmajid Doorandish; Alireza Elahi; Hosin Poorsoltani H
Volume 1, Issue 1 , April 2012, , Pages 87-98
Abstract
AbstractObjective: Marketing is one of the most important and most complex tasks of sports organizations and customer satisfaction is an initial point to develop a long-term relationship between the organization and its customers. Therefore, the porpose of this study was to predict propability of returning ...
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AbstractObjective: Marketing is one of the most important and most complex tasks of sports organizations and customer satisfaction is an initial point to develop a long-term relationship between the organization and its customers. Therefore, the porpose of this study was to predict propability of returning body building clubs’ costumers to the same club by analyzing satisfaction components.Methodology: Using multi-stage random cluster sampling, three hundred and fifty questionnaires were completed and analyzed by costumers of body building clubs of Fars province. The data were collected by two questionnaires: 1. customer satisfaction questionnaire of Liu; and 2. future intention of customer questionnaire of Lim. Results: Results of this study revealed that there was a positive significant relationship between all components of customer satisfaction and future intention of customers. All components of customer satisfaction were significant predictors for future intention of customers, too. Conclusion: So, managers of sports clubs should pay more attention to the comfort and convenience of their sports clubs customers in order to increase their customers’ numbers.Key words: Service marketing, Customer satisfaction, Future intention, Sports clubs.
