Sport Management and Development
hossein eydi; zeinab rahmati asl; leila soltanian
Abstract
Objective: Branding is to present a positive image of a country at the international level, which is very effective in removing the false images that exist towards a country. Therefore, the aim of the study was to study the strategies and consequences of international success of elite athletes.Methodology: ...
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Objective: Branding is to present a positive image of a country at the international level, which is very effective in removing the false images that exist towards a country. Therefore, the aim of the study was to study the strategies and consequences of international success of elite athletes.Methodology: The present study was conducted with a qualitative approach based on data theory theory and thematic analysis. The statistical population of the study included scientific and executive experts in the field of sports management with experience in attending international sports events. 15 people were selected by purposive theoretical sampling and interviewed with them until the theoretical saturation. The validity of the research tool (interview) was confirmed by the interviewees and expert professors and the interdisciplinary agreement method (0.74) was used to assess the reliability.Results: research findings showed that socio-political support, development of women's sports, management policies, culture-building and education was strategies and international prestige, international relations, highlighting coaches and athletes and economic development of branding consequences through successes It was a sport.Conclusion: According to the findings suggested that, socio-political support of the government, special attention paid to women's elite sports, strengthening international sports relations and branding of the country through sports successes.
mohammad khabiri; Ebrahim AliDoust Ghahfarokhi; Rahim Khosromanesh; Ameneh Asadolahi; Ali Talkhabi
Abstract
Objective: The purpose of this research was to design a conceptual model of Iranian sports goods industry. Methodology: The methodology of research was Grounded Theory (GT) on the systematic approach. Data collection tools were reviewing the literature and interviews. The sampling method was theoretical ...
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Objective: The purpose of this research was to design a conceptual model of Iranian sports goods industry. Methodology: The methodology of research was Grounded Theory (GT) on the systematic approach. Data collection tools were reviewing the literature and interviews. The sampling method was theoretical sampling. The data analysis method was a continuous questionnaire and comparison in the three main steps of open, axial and selective coding. After reviewing the literature along with conducting 15 deep interviews with Iranian manufacturers and distributors of Iranian sports goods, theoretical saturation was achieved. Results: The results showed that the manpower, capital, technology and materials affect production, and marketing and branding, national media, person responsible for buying, and foreign goods affect the sale of Iranian sports goods and Iranian sovereign bodies directly and indirectly have important implications for all of these categories. Conclusion: Production and sales are the basic categories of sports goods industry that interact with each other and each of them is influenced by other categories. Since sovereign bodies have or can have a huge impact on all of these categories, prerequisite for the development of this industry is the strategic actions of the sovereign bodies to improve the conditions in each of these categories.
