salman sedigh; mehrali hemati nezhad; shahram shafiee; Mohammadhasan Gholizadeh
Abstract
Objective: The aim of this research was provide a model for analyzing the development of the Iranian sports industry system.Methodology: The research method is descriptive-correlational. The statistical population included all experts in the field of sports industry management and development (managers, ...
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Objective: The aim of this research was provide a model for analyzing the development of the Iranian sports industry system.Methodology: The research method is descriptive-correlational. The statistical population included all experts in the field of sports industry management and development (managers, professors, business owners and sports market specialists). The statistical sample was estimated to be sufficient for smart pls software and were Sampling by Judgmental method (234 persons). The research tool was a questionnaire as researcher-made and excluded from the qualitative phase. Content validity of the tool by experts (20 sports management professors and sports industry managers), Reliability of Cronbach's alpha (0.88) and its construct validity through modeling (fitting indices) was evaluated and validated.Based on the variables modeling the development of the sport industry, including five levels of environment and ecosystem (international environment and national environment), actors and roles (elements of sport and governance), support and structure (resources and processes), interaction and participation (levels of participation). Sport and the areas of the sport industry) and consequence (function and sustainability) are in the sequence of sustainable development, respectively. The results showed that all dimensions of the main variables were significant and all relationships between these variables were significant.Based on the model, the development of the sports industry based on the support of the internal and external environment, playing the role of sports facilities, strategic management capabilities, resource supply and process efficiency, participation in the sports industry and development of the areas to lead to sustainable development of sport.
rahman mohammadi; shahab bahrami; hossein eydi
Abstract
Objective: The purpose of this study was to design a dumping model and an anti-dumping strategy in the Iranian sports market.Methodology: Its method was applied-descriptive in terms of descriptive-correlation nature. The statistical population of the study was all managers and experts in sport production, ...
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Objective: The purpose of this study was to design a dumping model and an anti-dumping strategy in the Iranian sports market.Methodology: Its method was applied-descriptive in terms of descriptive-correlation nature. The statistical population of the study was all managers and experts in sport production, importers of sport products, economics professors, sport management and marketing who were selected as the statistical sample (n = 229). The validity of the researcher-made questionnaire was confirmed by experts (n = 14). Its reliability was calculated using Cronbach's alpha test (0.979) and combined reliability. Structural equation modeling with PLS3 and SPSS24 software was used for data analysis and model fitting.Results: The results showed that dumping strategy had significant effect on dumping results for business (0.786) and dumping outcomes in sport market (0.545). Pricing strategy, market developments, export and import market, supply and demand in the market and competition in the market are also (0.415), (0.355), (0.222), (0.198) and (0.768) had a significant effect on market capacity for dumping. Also market information network factor, market capacity for dumping, purchase culture (0.158), (0.556) and (0.699) had a significant effect on tendency to use dumping. The variable effect of tendency to use dumping on dumping strategy was also significant (0.716).Conclusion: Therefore, based on this model, one can assess the dimensions of the price breakdown in the sporting goods market, as well as the scientific information on anti-dumping measures that the organization must take to prevent managerial development in the sporting goods market, Provide.
mehran sardari; Hashem Kozechian; Mohammad Ehsani; mojtaba amiry
Abstract
Objective: The aim of this research was providing a conceptual framework for analyzing ethical marketing in the sports manufacturing industry.Methodology:The research method was selected type of qualitative research qualitative With Grand Theory Approach. The statistical population consisted of two parts ...
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Objective: The aim of this research was providing a conceptual framework for analyzing ethical marketing in the sports manufacturing industry.Methodology:The research method was selected type of qualitative research qualitative With Grand Theory Approach. The statistical population consisted of two parts of the human community (company directors, university professors, etc.) and the information society (books, articles, documents, media pages, etc.). Sampling was judged by a sufficient number based on theoretical saturation (21 people, 44 document). The research tool was a library study and systematic exploratory interviews. instrument validity evaluated and approved based on the legal and scientific credibility of the sample, expert opinion and an agreement between the editors. A conceptual coding method based on matrix and system analysis was used to analyze the data. For data analysis was used the multi-stage coding method with matrix and system analysis approach.Results: The research framework derived from coding included three levels. First level coding was done based on the structural nature of the components and included community, market, management, business, consumption and interaction. The second level coding was based on the role and the environment, the company and the customer was determined. Third level coding was done based on the paradigmatic nature of the components And was includes; assumptions and values, responsibilities and norms, challenges and issues, strategies and solutions and the results and consequences.Conclusion: Based on research findings, it can be said that promotion of ethical marketing in the sports manufacturing industry is possible at different levels, dimensions and stages. Therefore, by overview values and norms, it is better to adopt strategies, resolve challenges, and identify payment considerations, it has achieved the desired outcomes in all three areas of customer, company and environment.
zabiholah naghilo; mehr ali hematinezhad; mahdi naderi nasab
Abstract
Objective: The purpose of present research was to Designing Competitiveness Pattern in Iran's Sports Services Industry. Methodology: The present research is practical and descriptive-correlation. Research statistical population is all of managers and experts of sports services organizations, trainers ...
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Objective: The purpose of present research was to Designing Competitiveness Pattern in Iran's Sports Services Industry. Methodology: The present research is practical and descriptive-correlation. Research statistical population is all of managers and experts of sports services organizations, trainers and specialists, business owners active in sports services which statistical samples were selected Purposeful and available. For gathering data was used research-made questionnaire and content validity of questionnaire was confirmed by 14 experts. Also, its reliability was calculated by Cronbach’s alpha (0.964) and composite reliability. To evaluate the fit of the model, Structural Equation Modeling is used from the PAL software. Results: The results showed that market ecosystem factor has a direct, positive and significant effect on market management (0.182), market making (0.725) and market capability (0.216). The market maker also had a direct, positive and significant effect on market capability (0.660), market management (0.664) and market competitiveness (0.244). In addition, market capability has a direct, positive and meaningful effect on market competitiveness (0.336), but did not have a significant effect on market management (0.001). Finally, the effect of variable market management on the competitiveness (0.173) was positive and significant. Conclusion: Based on the design framework explained in this study, competitiveness in the market for sports services requires the development of the business ecosystem, the agility of market structure and market functional capabilities, but ultimately by the components of market management Takes place.
