Sport Management and Development
Rasoul Azadi; Fariba Askarian; Fatemeh Abdavi; Hamid Ghasemi
Abstract
Objective: The current research has been carried out with the aim of designing a model of the impact of social media in the development of sports businesses.Methodology: The mixed and thematic analysis method was used in the qualitative part and the structural equation analysis method was used in the ...
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Objective: The current research has been carried out with the aim of designing a model of the impact of social media in the development of sports businesses.Methodology: The mixed and thematic analysis method was used in the qualitative part and the structural equation analysis method was used in the quantitative part. The statistical community in the qualitative part included university professors and sports business owners, who were selected after reaching the theoretical saturation limit of 17 people, and also in the quantitative part, 417 people were selected from the professors, graduates, and postgraduate students of sports management and marketing in the country. The research tool in the qualitative part included a semi-structured interview, and in the quantitative part, it included a researcher-made questionnaire with 36 questions taken from the qualitative part, whose formal and structural validity was confirmed, and its reliability was determined by Cronbach's alpha test of 91%. Data analysis was performed using SPSS and Amos version 24 software.Results: In the qualitative phase, 116 open codes were extracted and categorized into eight main variables, including the nature of social media, structural factor, online marketing, managerial factor, cultural and social factor, human resources, legal factor, and financial resources. In the quantitative phase, the findings indicated that except for the legal factor and financial resources, the remaining variables had a significant impact on the development of sports businesses. The prioritization of these influential variables is as follows: the nature of social media, structural factor, online marketing, managerial factor, cultural and social factor, and human resources.Conclusion: According to the findings of the current research, sports business owners are advised to use the necessary planning and investment for the success of their business based on the specified priorities.
adeleh azimi delarestaghi; seyed mohhamad hosein razavi; mohammad reza Boroumand
Abstract
Objective: The research purpose was to identifying the effective context conditions of strategic entrepreneurship deployment in sports business. Methodology: It was a qualitative research (grounded theory). Data collection was done through interview and research background. The population included the ...
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Objective: The research purpose was to identifying the effective context conditions of strategic entrepreneurship deployment in sports business. Methodology: It was a qualitative research (grounded theory). Data collection was done through interview and research background. The population included the members (with expertise in entrepreneurship and business management) of entrepreneurship management faculties and physical education and sport sciences faculties associated with state universities, selected members and instructors of job creation and entrepreneurship in ministry of sport and youth, and selected local sport entrepreneurs. The sampling was theoretical and the underlying factors affecting the establishment of strategic entrepreneurship in sports businesses was defined followed by 21 interviews. Data analysis was conducted through three coding levels of open, axial, and selective. Results: Six indexes were identified as following: government support policies, legal factors, education system, culture factors, commercial policies, and governance factors. Conclusion: To flourish sports business, contexts conditions are required to realize innovations and create competitive advantages. In line with this, governments can play vital roles as facilitator in regulatory, normative, and cognitive approaches and make environment conditions possible for the business owners to deploy strategic entrepreneurship.
