houriyeh dehghanpouri; khadijeh lotfi Yamchi; roghayeh sarlab
Abstract
Objective: The purpose of this paper is to provide a model of policy making impact on the development of sports tourism with the mediating role of entrepreneurial orientation and market orientation.Methodology: This research is practical and it is descriptive-analytical and it has been done by survey ...
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Objective: The purpose of this paper is to provide a model of policy making impact on the development of sports tourism with the mediating role of entrepreneurial orientation and market orientation.Methodology: This research is practical and it is descriptive-analytical and it has been done by survey method. The statistical population of this study was managers and sports experts, entrepreneurs and tourism agents in the Northwest of the country. The statistical sample size was estimated at 220 people. The sampling method was a probability sampling of the Multi-stage cluster type. The data collection tool was a questionnaire. Data were analyzed by structural equation modeling using SPSS and AMOS software.Results: The outcomes reveal that policy-making has a positive and significant effect on the development of sports tourism, entrepreneurial orientation, and market orientation. The Entrepreneurial tendencies have a positive and significant effect on the development of sports tourism. Also the model parameters, all are desirable and indicates the approval of the research model. Conclusion: Policy making, planning and tourism development requires identifying the motivations and demands of tourists through marketing. Entrepreneurial orientation in sports tourism authorities in order to remove obstacles to tourism and comprehensive planning can provide a variety of recreational and tourist environments for the region and the country.
ie rizvandi; Farshad Tojari; mohammad reza Esmaili
Abstract
Objectives: The present study aimed to determine the relationship between club nature, entrepreneurial orientation, entrepreneurial marketing and the performance of sport club managers. Methodology: This study was practical due to its subjectives and was descriptive-correlational due to its methodology. ...
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Objectives: The present study aimed to determine the relationship between club nature, entrepreneurial orientation, entrepreneurial marketing and the performance of sport club managers. Methodology: This study was practical due to its subjectives and was descriptive-correlational due to its methodology. Statistical population was consisted of managers of Tehran sport clubs among whom 700 individuals were selected using cluster sampling. Herein, we used questionnaires of marketing from Butcher et al(2008), club nature of Khazai (1392), entrepreneurial orientation of Mohammadi(1390) and performance of Fazel(1390). For data analysis on an inferential statistics level, partial least squares (PLS) was used to test hypothesis and the goodness of fit of the model. Results: Results showed that there is a casual meaningful relationship between club nature, entrepreneurial orientation, entrepreneurial marketing and the performance of sport club managers. In the modern days of marketing, old-fashioned traditional methods of marketing are no longer meeting all the needs of market and results affirmed that novel methods are required. Conclusion: In today's competitive market, world, traditional marketing does not meet the needs and results have shown that more novel methods of marketing are more effective. Moreover, according to research model, entrepreneurial marketing can improve the function and individualize the company from other competitors. Based on the previous studies, novel marketing strategies would assist managers to create positive progress in the organization.
