Mohamad Reza Moeinfar; Parvin Shoushinasab; Anoshirvan Kazemnejad
Volume 3, Issue 2 , January 2015, , Pages 1-17
Abstract
Abstract Objective: The purpose of the study was to design strategies for recreational sport tourism development in Iran. Methodology: This research is analytic descriptive. The research population were 200 elites including presidents and vice presidents of national federations, the managers of ...
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Abstract Objective: The purpose of the study was to design strategies for recreational sport tourism development in Iran. Methodology: This research is analytic descriptive. The research population were 200 elites including presidents and vice presidents of national federations, the managers of Sport and Youth Ministry, some faculty members and presidents of Tourism organization. The questionnaire was formulated as the result of studying the existent status of sport tourism in Iran and the viewpoints of strategic board. Binominal test and Descriptive analysis were used for significant determination of items' importance and ranking them respectively. Results: The results demonstrated the significant importance of 11 strengths, 14 weaknesses, 8 opportunities and 10 threats in recreational sport tourism in Iran. Conclusion: Eight strategies were formulated for developing recreational sport tourism, using Strategic Board’s opinions and pair comparison of the significant items. The strategies are as follows: developing strategies for holding the national and international sport events in the regions with proper capacity for recreational sport tourism; establishing special sites for recreational sport events in various regions of the country; compiling and implementing a comprehensive system for continuous evaluation and analysis of the various kinds of recreational sport tourism's benefits for the country; introducing the recreational sport tourism industry to the society using propaganda and marketing; providing a system for introducing the recreational sport tourism attractions at the margin of the sport events; providing internet sites for introducing and marketing the recreational sport tourism attractions; compiling a comprehensive system for attraction of domestic and foreign investments in recreational sport tourism section; training the management specialists in the sections, institutes and organizations involved in sport tourism; and compiling a comprehensive system for privatization of the sport tourism based on the policies of the 44 principle. Keywords: Strategies, Sport Tourism, Development, Iran
Mohammad Khabiri; Noshin Benar; Rahim Ramezaninezhad; Esmaeil Malek akhlagh; Anoshirvan Kazemnejad
Volume 1, Issue 1 , April 2012, , Pages 75-86
Abstract
AbstractObjective: The purpose of this study was designing a model of sport sponsorship selection in Iran’s premier league.Methodology: The research method was descriptive and correlative. The statistical population consisted of sponsors who sponsored 9 sport teams in active premier leagues and ...
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AbstractObjective: The purpose of this study was designing a model of sport sponsorship selection in Iran’s premier league.Methodology: The research method was descriptive and correlative. The statistical population consisted of sponsors who sponsored 9 sport teams in active premier leagues and 134 sponsors were selected as samples. Researcher– developed questionnaire with 24 questions was used to collect data. Its content and face validity was confirmed by 15 experts in sport management and sponsorship. Coronbachs Alpha coefficient was used to test the reliability of the questionnaire . Factor Analysis with a varimax rotation was used to analyse the data.Results: Twenty-four variables were classified into four categories of sport nature, sponsor nature, management interests and compatibility degree. Finally, doing a Path analysis, the model of sport sponsorship selection of Iran was developed. Exploratory model indicated that sponsor nature and sport nature factors were independent ones and compatibility degree was as a intermediary factor, with the management interests acting as a response and dependent factor. Among all variables, sport nature has the highest effect on management interests (0.52).Conclution: It is suggested that for increasing sport sponsorship in order to enhance satisfaction of sponsors, the effective and independant factors should be reinforced.Keywords: Sport sponsorship management, Sport marketing, Sport sponsorship selection.
