Social Issues in Sport Management
Masumeh Fadaeidehcheshmeh; Seyed Reza Hosseini Nia; Mohammad Mahdi Rahmati; Hadi Bagheri
Abstract
Objective: The present research was conducted with the aim of investigating the role of sport in women's identity formation in Iran.Methodology: This study was conducted using an exploratory mixed-methods approach. In the qualitative phase, a constructivist grounded theory approach (Charmaz) was employed, ...
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Objective: The present research was conducted with the aim of investigating the role of sport in women's identity formation in Iran.Methodology: This study was conducted using an exploratory mixed-methods approach. In the qualitative phase, a constructivist grounded theory approach (Charmaz) was employed, while the quantitative phase utilized Fuzzy DANP, a technique within multi-criteria decision-making (MCDM). The qualitative sample included female athletes at amateur, championship, and professional levels, as well as national team coaches and academic experts in sports management and sociology specializing in women’s sports research, until theoretical saturation was reached. In the quantitative phase, 15 experts knowledgeable about women’s sports and professional female athletes were selected. The research instruments comprised semi-structured interviews for the qualitative phase and a Fuzzy DANP pairwise comparison questionnaire for the quantitative phase.Results: The analysis of 380 initial codes in this study resulted in 41 focused codes (concepts), which were ultimately reduced to 9 main categories. Eight of these primary categories were identified as influential factors in women’s identity formation and subsequently prioritized using the Fuzzy DANP pairwise comparison method. The results of the Fuzzy DANP analysis indicate that these factors do not have equal influence. Among them, the role of coaches (0.1317) emerged as the most influential factor in the identity formation process, followed by empowerment of women in other aspects of life through sports (0.1302), gender stereotypes (0.1293), and enhancement of women’s psychological strength through sports (0.1287). In contrast, factors such as overt gender discrimination (0.1269), gendered perspectives on sports disciplines (0.1212), obstacles created through regulations (0.1177), and low levels of women’s physical literacy (0.1141) ranked lower in terms of influence.Conclusion: The process of women’s identity formation through sports is primarily influenced by supportive and empowering factors, particularly the role of coaches, whereas structural barriers and gender-based discrimination exert a comparatively lesser impact. Therefore, strengthening the role of coaches, enhancing empowering sports opportunities, and reforming discriminatory policies can facilitate the identity development of women in the athletic context.
Samira Zamanian Yazdi; Hadi Bagheri; Reza Andam
Abstract
Objective: The present study investigated the motivational factors of sports fans for participation in the virtual pages of football clubs. Methodology: This research is an exploratory kind of mixed method that was performed in two qualitative and quantitative parts. In the qualitative part, along with ...
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Objective: The present study investigated the motivational factors of sports fans for participation in the virtual pages of football clubs. Methodology: This research is an exploratory kind of mixed method that was performed in two qualitative and quantitative parts. In the qualitative part, along with the analysis of the existing literature, 20 interviews were conducted with social media experts, sports marketers, and active sports fans on the clubs' websites, Instagram pages, and the Telegram channel, which resulted in the extraction of nine factors motivating virtual participation. In the quantitative part, using interpretive-structural modeling, the levels and relationships between the factors were determined and analyzed in an integrated manner. In this part, using the pairwise comparison questionnaire, the opinions of 14 active fans on the mentioned virtual pages were collected. These fans were selected by purposive sampling.Results: By analyzing the questionnaires, motives for fans’ participation in the clubs’ virtual pages were categorized into six levels: 1) entertainment; 2) income and reward; 3) empowerment; 4) identification, solidarity and social interaction, and supporting the club; 5) brand interest and demanding; 6) gaining information.Conclusion: Focusing on the virtual behavior of the fans, the present study shows another way to develop the clubs' relationship with their fans and expand their fan base, which is based on the importance and position of the fans' motivations for participating in the virtual pages.
Sport Management and Development
Seyede Sahar Hashemi; Misaq Hosseini Keshtan; Hadi Bagheri; mohsen rezai
Abstract
Objective: The purpose of the present study was to identify the antecedents and consequences of the migration of Iran's elite athletes.
Methodology: According to the main purpose of this research, it is applied research, in terms of the nature of the data, it is qualitative based on the paradigm of ...
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Objective: The purpose of the present study was to identify the antecedents and consequences of the migration of Iran's elite athletes.
Methodology: According to the main purpose of this research, it is applied research, in terms of the nature of the data, it is qualitative based on the paradigm of interpretation and using the phenomenological approach. The participants of the present study were 18 elite immigrant athletes and coaches who were selected in a purposeful way using a case-by-case method. To check the scientific validity of the work, four criteria of reliability, stability, verifiability and transferability were used.
Results: The antecedents of the migration of elite athletes were categorized into three main categories: social weaknesses, professional weaknesses, and motivation for personal development and progress, and in the section of the consequences of migration for the country's sports, two main categories were the loss of funds and the creation of a negative image.
Conclusion: The migration factors of Iran's elite athletes are very diverse, which requires a change in the governance attitude (at both the national and organizational levels) and fundamental reforms in various fields to solve athletes' financial concerns and emphasize performance by creating favorable social conditions. - instead of appearance or individual beliefs - to prevent the loss of sports funds.
Hoda Darboy; Hadi Bagheri
Abstract
Objective: The purpose of this study was to investigate the factors causing match-fixing in Iran sports.
Methodology: This research was developed-exploratory that was done using qualitative content analysis method. The participants in the research were 9 sports management researchers, club/national ...
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Objective: The purpose of this study was to investigate the factors causing match-fixing in Iran sports.
Methodology: This research was developed-exploratory that was done using qualitative content analysis method. The participants in the research were 9 sports management researchers, club/national team coaches, professional athletes, and sports journalists who knew about the phenomenon of collusion that were selected purposefully. With the theoretical saturation of the data, the sampling ended. Data collection was done using semi-structured interviews. The interviews were analyzed in three stages included open coding, combining codes and categorization.
Results: The result of data analysis was the identification of 10 factors causing collusion in sports, which were categorized into three categories: "sports-related factors", "key actors’ relationships" and "management factors".
Conclusion: According to the results, the fight against match-fixing requires the establishment of regulatory structures and the development of deterrent laws that both enhance the professional commitment of key sports actors and improve their financial situation.
Javad Adabi Firouzjah; Hossein Alimohammadi; Atefeh Adeli; Hadi Bagheri
Abstract
Objective The main purpose of this study was to examine the relationship between the credibility of consumers of non-sport products based on the role of sports celebrity endorsers with trust, re-purchasing and loyalty.Methodology :This study was conducted as a survey of applied research. The research ...
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Objective The main purpose of this study was to examine the relationship between the credibility of consumers of non-sport products based on the role of sports celebrity endorsers with trust, re-purchasing and loyalty.Methodology :This study was conducted as a survey of applied research. The research sample consisted of 400 consumers of non-sport products in shopping centers and stores in Isfahan which were selected as available. The measuring instrument consisted of Kurdlo et al. (2015) questionnaire for trustworthiness of advertising, questionnaire on product trust and re-purchase and customer loyalty questionnaire.The face and content validity of the questionnaires were confirmed by a survey of several sports management experts and its reliability using Cronbach's alpha. (Cronbach's alpha is ./91, ./70, ./75 , ./88). The data were analyzed using descriptive statistics (central tendency and dispersion indices) and inferential (structural equation test) and analyzed by SPSS and Lisrel software.Results:The findings showed that the product information had the most impact on the non-sports product advertising and the advertising of non-sport products by sports endorsers from the point of view of customers affects the trust in products.Conclusion:Based on the findings, non-sport product producers can be used to advertise their products in order to attract more consumer confidence from sports endorsers.
Hadi Bagheri; Hashem Kozechian; Mojtana Amiry; Mohammad Ehsani
Volume 5, Issue 2 , January 2017, , Pages 91-107
Abstract
Objective: This study aimed to analyze the endorsement of Iranian athletes.Methodology: This study was administered by using a grounded theory approach. Interviews (n=29) were conducted with famous athletes and coaches, legislators, and experts that selected by judgment sampling. Data were analyzed according ...
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Objective: This study aimed to analyze the endorsement of Iranian athletes.Methodology: This study was administered by using a grounded theory approach. Interviews (n=29) were conducted with famous athletes and coaches, legislators, and experts that selected by judgment sampling. Data were analyzed according to the open, axial and selective coding by using of Atlas.Ti software.Results: through the three coding phase, categories and sub-categories of athletes endorsement were identified and related to each other as follows: Causal conditions (individual and social factors, business-related factors, professional factors of sports industry, and media-related factors); Intervening and context condition (sociological factors, institutional factors, economic and trade-related factors, and media-related factors); Action strategies (governance actions, socio-cultural actions, sports organizations’ actions, commercial contract-related actions, media-related actions); and Consequences (social, national economy, professional, marketing and media consequences). Finally, coding paradigm described and theory was created.Conclusion: Current limitations of Iranian athletes’ endorsement have occurred under various situation. It is far from desired situation that may have undesirable consequences. However, it can be achieved desired situations by using practical strategies that may lead to considerable outcomes.
