javad fesanghari; Rasool Norouzi Seyed hossini; marjan saffari; Hashem Kozechian
Abstract
Objective: This study aimed at identification of new technologies in the development of recreational sports: what are drivers and motivations. Methodology: Data were collected through semi-structured interviews using a qualitative approach. In order to analyze the qualitative data, the themes analysis ...
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Objective: This study aimed at identification of new technologies in the development of recreational sports: what are drivers and motivations. Methodology: Data were collected through semi-structured interviews using a qualitative approach. In order to analyze the qualitative data, the themes analysis method was used (Brown and Clark, 2006). Results: The findings of this study showed that the drivers and motivations for using new technologies to develop recreational sports are put into five perspective: sports competencies, sports intelligence, innovation and knowledge efficiency in recreational sports, internationalism in recreational sports and transformation and increasing social orientation are divided into sports technologies.Conclusion: According to the results of this study, To develop recreational sports, new technologies can be used, which should be the main objective of enhancing the social trend toward technologies that are used to develop sport in the community. This will be achieved through intelligence of recreational sports and taking advantage of sports innovations.
maryam raahbar; fariba askarian; Hosin Raghfar; marjan saffari
Abstract
Objective: The purpose of this study was designing the model of sports talent development system in Iran.Methodology: In the present research, qualitative research method based on Grounded theory was used. Also, for data collection, snowball sampling and semi-structured interviews with 16 elites, ...
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Objective: The purpose of this study was designing the model of sports talent development system in Iran.Methodology: In the present research, qualitative research method based on Grounded theory was used. Also, for data collection, snowball sampling and semi-structured interviews with 16 elites, who aware of the subject, were used. The collected data were analyzed by coding the Grounded Theory with the constructivist approach by Charms (2006). coding was done in two phases: initial coding and focused coding. Then theoretical coding was used to form focused codes. Also the data has been verified periodically by the researcher.Results: The Results shows that the model of sports talent development system in Iran has four parts which include: input (specialist human sources, financial sources and infrastructure sources) processes (talent management, competition, education, scientific approach and also three necessities like talent support, efficient structure, institutional coordination and communication) output (national and international successes, the development of championship and professional sport, gaining financial results and having enough talent) and feedback (Control and evaluation system).Conclusion: to implement a talent development system in the country, 15 key factors classified in 4 major modules should be considered. It is crucial to understand the importance of each module, since any minor problem in any of these modules, will generate problems for other modules.
shahnaz bina; Alireza Elahi; marjan saffari
Abstract
Objective: In recent decades, sports organizations have paid special attention to the importance of considering the purchase behavior of customers. Mean while, the variables that can have an Relationship on customers' purchase behavior have been considered. ...
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Objective: In recent decades, sports organizations have paid special attention to the importance of considering the purchase behavior of customers. Mean while, the variables that can have an Relationship on customers' purchase behavior have been considered. Methodology: In This study to determine the causal relationship of the Brand Equity of sports teams and Purchase behavior of Spectators. For this purpose, The Ross’s (2008) spectators based brand equity questionnaire and Kim’s (2008) spectators’ purchasing behavior questionnaire were distributed among Spectators of the national volleyball team in World League(2015) present in Azadi stadium, and by 480 spectators as Voluntarily Completed and collecte. Results: The results of Regression analysis showed that there was a positive and significant relationship between spectators based brand equity and their purchasing behavior (p≤0.05), and brand equity A good predictor of spectators’ purchasing behavior (β= 0.108). Conclusion: Considering the findings of this study, approaches can be provided to determine the strategies of Brand Equity and evaluate the Relationship of this strategies on purchase behavior of spectators- as the main customers of sport clubs.
reza gfhasemnejad; Mohammad Khabiri; Marjan Saffari; Alireza Elahi
Abstract
Objective: The aim of this research is to identify the components of the effective indexes are outsourcing model of sporting events. Methodology: This is an applied research of purpose and of data collection is field study. the kind of research is survey and descriptive.According to the grounded ...
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Objective: The aim of this research is to identify the components of the effective indexes are outsourcing model of sporting events. Methodology: This is an applied research of purpose and of data collection is field study. the kind of research is survey and descriptive.According to the grounded theory (Grounded) is based on the method of Glaser.The statistical population is sport industry experts, professors of universities, directors and secretaries of sports federations, sport organizations and sport managers of total universities, that 15 of them were selected by Target and snowball sampling method. Semi-structured interviews were openly conducted and data analysis has occurred by qualitative content analysis and coding, axial and selective.Results: A total of 20 interviews with experts and review of literature and research were 35 open source codes. And open codes in 6 concepts related to the categories of outsourcing of sporting events.Conclusion: The results showed that the use of retirees in the assignment, the of determining requirements, structuring gradual, transferring, specified pattern and functional coordination of organizational resources of the most important and effective indicators of outsourcing of spore events. According to findings research recommended to managers of sport organizations In assigning the activities and services of the firms and companies pay attention to effective indicators key elements.
