Mojtaba Rajabi; Mahdi Talebpour; zahed ghaderi; Hasan Asadi dastjerdi
Abstract
Objective: the present study aims at investigating the effect of national volleyball leagues on the host society’s support with the moderating role of traffic problems. Methodology: the study was carried out based on a descriptive research of correlation type. The study’s population included ...
Read More
Objective: the present study aims at investigating the effect of national volleyball leagues on the host society’s support with the moderating role of traffic problems. Methodology: the study was carried out based on a descriptive research of correlation type. The study’s population included the spectators of the national volleyball leagues’ games during 2019.A total of, 456 questionnaires were collected and analyzed. To assess the effect of this event on the society’s support, a self-adminisrated questionnaire was utilized. After verifying the face and content validity of the questionnaires, the reliability of its variables was estimated in a pilot study using Cronbach’s alpha method and a coefficient equal to 0.7 was attained. PLS software was employed for investigating the study’s model. Results: the results indicated that the economic, psychic income, political and socio-cultural factors have positive impacts on the host society’s support; and, the traffic problems were found having negative effects on the host’s supports. However, no association was evidenced for bioenvironmental factors on the effects of the event on the host society’s support. Moreover, traffic problems, as moderators, have only negative effects on the relationship between psychic income of the event and the host society’s support. Conclusion: Since Iran will participate in these competitions continuously for up to seven years, it is possible to reduce the negative effects and emphasize the positive factors of this event, to provide the conditions for the community to benefit from these effects.
Akbar Jaberi; Hassan Assadi; Farzaneh Mazloomi Soveini; Javad KhazaeiPool
Volume 5, Issue 1 , May 2016, , Pages 1-18
Abstract
Objective: The purpose of the current study was to assess the partial effects of team identity dimensions on team loyalty among fans of football pro league in Iran, and providing a model for development of loyalty to pro league football teams. Methodology: The study was a descriptive survey done as a ...
Read More
Objective: The purpose of the current study was to assess the partial effects of team identity dimensions on team loyalty among fans of football pro league in Iran, and providing a model for development of loyalty to pro league football teams. Methodology: The study was a descriptive survey done as a field one. Research population involved the fans of football teams being famous for having eager fans in football pro league. A sample of 236 fans was selected through random sampling. The research tools involved the questionnaires of Behavioral loyalty (Fink et al, 2003), and team identity (Koo, 2009). Questionnaire’s face validity was investigated according to 15 sport and marketing scholars, and questionnaire’s content validity was found to be 0.79. The questionnaire’s reliability was also found to be 0.82 according to Cronbach’s alpha. SPSS18 and AMOS20 were used for data analysis. Results: To measure the validity and fitness of the model, structural equations modeling (SEM) has been applied, and the relationships of variables were verified based on direction analysis. According to research findings the four dimensions of team identity had positive and significant effects on behavioral loyalty. Conclusion: The results of the current research revealed that four dimensions of team brand identity have significant and positive effect on team loyalty. So, development of managers’ perceptions about these factors can be an important tool for improving football team brand loyalty.
