Sport Management and Development
hossein eydi; zeinab rahmati asl; leila soltanian
Abstract
Objective: Branding is to present a positive image of a country at the international level, which is very effective in removing the false images that exist towards a country. Therefore, the aim of the study was to study the strategies and consequences of international success of elite athletes.Methodology: ...
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Objective: Branding is to present a positive image of a country at the international level, which is very effective in removing the false images that exist towards a country. Therefore, the aim of the study was to study the strategies and consequences of international success of elite athletes.Methodology: The present study was conducted with a qualitative approach based on data theory theory and thematic analysis. The statistical population of the study included scientific and executive experts in the field of sports management with experience in attending international sports events. 15 people were selected by purposive theoretical sampling and interviewed with them until the theoretical saturation. The validity of the research tool (interview) was confirmed by the interviewees and expert professors and the interdisciplinary agreement method (0.74) was used to assess the reliability.Results: research findings showed that socio-political support, development of women's sports, management policies, culture-building and education was strategies and international prestige, international relations, highlighting coaches and athletes and economic development of branding consequences through successes It was a sport.Conclusion: According to the findings suggested that, socio-political support of the government, special attention paid to women's elite sports, strengthening international sports relations and branding of the country through sports successes.
